Explainer Video Makers

April 5, 2023

Liquid motion

One of the hand-drawn animation styles, liquid motion is more demanding and complex than vector graphics which were dominating explainer video production till now.

However, this outstanding trend is becoming more and more popular for commercial and particularly explainer video animation. It creates a stunning effect of visuals morphing into each other without any clear cuts. As a result, liquid motion videos hold viewers` attention much longer and tend to be more memorable, which is key to successful explainer video making.

Augmented Reality

Looks like AR is about to become the new natural habitat for explainer videos in 2023. Giving viewers a complemented version of the world, AR helps to create exciting immersive experiences, assist, educate, and much more. Integration of animated explainer videos to Augmented Reality is another hottest trend of 2023.

Mobile Optimization

Over 90% of viewers will browse any kind of visual content using their mobile devices in 2023. This trend simply cannot be ignored by such a powerful marketing tool as animated explainer videos and therefore mobile optimization will become the key trend for the industry.

Grainy texture

Adding grainy textures to the flat vector shapes often used in animated explainer video production adds life, dimension, and authenticity to the visuals. It may be a tribute to the overall trend towards grainy, old-school-looking digital illustrations and animated videos of all genres recently.

However, it looks like grainy animation makes the best animation videos even more attractive and share-worthy, so it is probably a righteous trend for 2023.

Storytelling

One of the most powerful marketing tools today, storytelling is incorporated into the animated explainer video genre as well. Stories that tell the origin of a brand, how they came up with the idea of a new product, and why the viewers need it in their lives are an integral part of explainer video production today.

Those are only some of the exciting trends we shall see in the best explainer videos in 2023. If you want to learn more about this powerful video content or upgrade your marketing strategy using trendy explainer videos, contact Explainer Video Makers.

Here you will find a team of passionate and creative professionals who have already helped numerous businesses and organizations worldwide grow their audience and attract new clients and investors with their engaging and informative video content.

Contact Explainer Video Makers today and discover the potential of viral and trendy explainer videos from one of the best animation studios in India.

February 22, 2023February 23, 2023

Marketing with Animated Billboards

Billboards were probably the main and most efficient advertising tool not so long ago. Building your marketing strategy, you would research the locations that would give you maximum exposure and place your ads along highways and next to areas were your target audience is most likely to see them.

However, our digital era has made major corrections in how businesses advertise. Today you can reach more people and save a lot of money using alternative advertising platforms such as social media.

Does it mean that the industry of Billboard marketing has disappeared? Not really. Billboard advertising is evolving and adapting billboard animation as a powerful and efficient tool to draw attention to outdoor advertisement.

Let`s see how digital billboard animation becomes an integral part of modern marketing campaigns and what are the main trends of billboard animation today.

Why are animated billboards so efficient?

The efficiency of any billboard has always depended on where it is placed. Of course, those located along highways have always had the best exposure, but at the same time, drivers and passengers who see your billboards advertising from a moving vehicle normally have not more than 8 seconds to see and process your message.

This factor makes digital billboard advertising most efficient when it comes to lifting your marketing campaign. Not only are you likely to get exposed to huge traffic of prospective customers, but an animated billboard statistically has over 50% more chance to grab their attention and squeeze much more information into those 8 seconds.

As for billboards located in crowded public places, this kind of outdoor advertising can be particularly efficient once it invests in quality animation. Not only such animated digital billboards will attract a lot of attention, but today they can help a business “kill 2 birds with one stone”: perform as an outdoor ad, enjoy all the benefits of marketing animation and even go viral in messengers and social media, once they get into smartphone camera lense the people who walk by it and get impressed with the animation.

Another advantage of digital billboard advertising is its unlimited customization and adjustment options. While regular billboards are much harder and more expensive to replace or change when you have a new offer, a seasonal sale, etc., animated digital billboards can be changed as easily as you would online.

Animated digital billboards are a perfect example of how animation and video marketing can be integrated into the offline space and help the “traditional” advertising tools evolve and develop attracting new customers and expanding promotion opportunities for all sorts of businesses.

Do you want to learn more about innovative ways to promote your business, raise awareness or draw attention using modern animation and original approach to advertising?

Contact Explainer Video Makers. This studio has vast experience in creating efficient animated explainer videos for various customers and purposes, also will help you find the best platform and approach to your animated marketing campaign to get in touch with your target audience and reach your goals faster!

January 28, 2023February 2, 2023

Role of Animated Characters in Explainer Videos

Mickey Mouse, Garfield, and Shrek – These animated characters are probably more famous and recognizable than most celebrities and movie stars. They prove that a character does not have to be customary, realistic, or even human to be relatable and appealing to a wide audience worldwide.

Animated characters have long ago crossed the line of being used strictly for entertainment. Today they are an integral part of successful animated explainer videos, efficient marketing video content, and much more.

In this article, we shall talk about the importance of animated characters from the point of view of creators of an explainer video company, those who help hundreds of businesses worldwide get the most out of animated explainer content.

Animated characters humanize a business without making it dependable

It is very important for a business to have a “face,” someone who will represent everything the company and its customers stand for.

However, the biggest problem with such a strategy is that people are only human. They make mistakes, change their mind, break contracts, etc. In other words, it can make a business pretty dependable.

Animated characters, as well as the whole idea of an animated explainer video, on the contrary, provide a brand with multiple customizations and adjustment options with minimum investment and effort. Animated characters are attractive, relatable, and approachable. They take away the strictly commercial feel from your marketing campaign and make you and your product attractive to your target audience.

Animated characters attract various customers

Animated characters are easily adjustable. You can easily change them with time or even launch several marketing campaigns for different groups of customers using the same recognizable character but in different variations for certain viewers, age groups, etc.

An explainer video production company that works on your campaign can develop several variants of the same character, modernize your existing one or quickly make any changes according to the latest trends in your target audience. In other words, animated characters allow making your campaign most dynamic and up-to-date.

Animated characters are more engaging

Animated explainer videos are so popular today because they are the most efficient and engaging. They attract various viewers, encourage communication, and easily convert them into customers, persuade, educate, etc.

An explainer video company will help you create and adjust animated characters that will appeal to all sorts of viewers, from students and trainees to investors and prospective B2B partners. They will look, speak and behave in a way that will make those viewers engage in fruitful communication with your brand.

Animated characters make everything less scary, boring, or complicated

Explainer videos, especially those made for the company`s internal use or staff training, tend to get dull and, therefore, inefficient. Using animated explainer video services, you make sure that the viewers are informed, educated, and also entertained, and encouraged at the same time.

The same is true for frightening or “uncomfortable” topics such as healthcare or safety. An animated character will have a soothing effect and take away the element of fear and panic to allow a viewer to concentrate on the important information and instructions you want to share in your animated explainer video.

Final thoughts

Animated characters take your explainer video content to a whole new level and allow you to create a campaign that hits the target precisely, speaking directly to a prospective customer or investor in their language and through the image they find most attractive and relatable.

The best explainer video production company will help you create versatile adjustable animated characters for all purposes of your explainer video campaign.

If you want to learn more about the benefits and perspectives of animated explainer videos for your business or look for the best explainer video services on the market, make sure to contact Explainer Video Makers.

This studio has vast experience in creating explainer videos for various purposes and customers. Explainer Video Makers is a studio that unites passionate and inspired creators who develop original video content ideas and build unique animated characters for each customer to help them reach their goals faster.

September 26, 2022September 26, 2022

Best Whiteboard Explainer Videos Examples to Watch in 2022

Whiteboard explainer videos are the most eloquent and minimalistic genre of explainer videos. Mainly that is why it is so successful and efficient today. More and more industries, businesses, and organizations have discovered and adopted the benefits of whiteboard animation services, considering them the most efficient way to engage a viewer and draw and keep their attention.

There are several reasons why you and your business may want to address a whiteboard explainer videos company planning your next marketing campaign:

These videos go straight to the point, helping the viewer easily visualize the information and carefully leading them towards the action you want them to take next;
Whiteboard explainer videos mentally take viewers to their school years, making the information they receive look more credible and justified;
Despite their apparent simplicity, whiteboard explainer videos are the most dynamic and diverse type of explainer animation that allows one to receive and process information easier, no matter how complicated the topic may be.

In this article, we shall go over the best whiteboard explainer videos released this year. It will help you understand the concept and trends of the whiteboard animation services and see how they can be useful in your case.

The history of marriage

This video is a great example of how a complex subject that requires massive research can be presented in an engaging and digestible manner and squeezed into just 3 minutes with the help of whiteboard animation services.

Unilever Men Skincare Campaign

This campaign uses Whiteboard explainer videos, killing two birds with one stone. On the one hand, those are entertaining and funny short videos, which are most likely to become viral on social media. At the same time, they allow to represent and draw attention to the advertised product itself and convince viewers of the necessity of using these particular products for their daily skincare.

Insurance policy advertising

The main goal of a marketing explainer video is to evoke emotions, draw viewers` attention to a particular problem and convince them that it is your product or service that will help them overcome it easily and in the most beneficial manner.

This is exactly what an insurance company did, using whiteboard animation services for their campaign. Engaging and relatable, this video talks to the particular target auditorium, easily converting viewers into customers.

AFEX Risk Management Campaign

In their Risk Management Campaign, this business uses a combination of whiteboard explainer videos with 3D animation and even elements of live action. All these elements make the overall 30-second video eye-catching and memorable, while the complex idea of risk management of the currency exchange market is explained through an understandable and relatable scenario in less than a minute.

Interoperable Europe

Another example of how whiteboard animation services can be combined with 3D and other visual effects to create a wholesome and outstanding explainer video. Once again, we see how a complicated concept you may have not even heard about before is explained in a relatable and digestible manner to make a viewer feel more confident with the topic, raise awareness and get extra views since these kinds of video campaigns are most likely to go viral on social media.

Final Thoughts

Whiteboard explainer videos are one of the most versatile and efficient kinds of explainer animation that can boost your marketing campaign once done with the assistance of an experienced professional studio.

Explainer Video Makers is one of the leading studios in India with sufficient experience and deep knowledge of the latest trends in explainer animation.

Contact EVM today for more information about whiteboard animation services and other explainer video formats, their benefits, peculiarities, and numerous ways they can take your business or organization to a new level.

August 27, 2022August 27, 2022

Video Marketing Funnel strategies and How to Convert Using Video

A marketing funnel is a tool aimed to lead your audience from the moment they hear about your business for the first time till the moment they make a purchase. A Video marketing funnel does it using video content, explainer videos that demonstrate to the viewer that your product or service is valuable, potent, and are successfully used by the relatable audience already.

In this article, we shall talk about how video marketing funnels work, why they are so effective today, and how to get the most out of popular video marketing strategies.

How do video marketing funnels work, and why are they so effective?

Unlike other similar concepts, video marketing funnels use the most powerful tools to attract a viewer, engage them and carefully lead till the point they decide to make a purchase. These tools are visuals and sound – the two most natural and potent ways for a human brain to receive information.

Except for delivering your message, these tools allow you to appeal to viewers` emotions, creating the exact level of engagement you need to convert a casual viewer into a loyal customer.

The whole body of a video marketing funnel can be divided into 4 stages:

The awareness stage – the moment a potential customer learns about the existence of your business when they see your content for the first time;
The consideration stage – the viewer is aware of their pain and the existence of a product or service that can help them, but chooses between several brands that can provide the solution;
Decision-making stage – the point where a viewer is either convinced by your explainer video content and decides to make a purchase or vice versa, drift away to your competitor;
The Retention stage – is all about the experience you provide to the customer. The engagement will make them loyal regulars.

How to build a video marketing funnel that converts.

Now that we know how a successful video marketing funnel works, let`s see how to build one step-by-step using the most efficient video marketing strategies:

Audit – at the beginning, you analyse how successful your previous video marketing strategies were and which challenges you had to face. It will help to build a funnel with a sequence that will provide the best result;
Using Personas – -understanding your audience is the key to building an efficient video marketing funnel. Except for analysing their challenges and pains, make sure to study their values and expectations that will lead them through the journey;
Find your competition – research your main competitors with the same audience and their experience, video marketing strategies that were successful, and moves that might have failed;
Video Planning – now that you have studied your and competitors` existing video marketing funnels, you can plan your content, knowing which stages need your particular attention;
Get creative – at this stage, you have all the necessary information to create unique creative content. Addressing an explainer video agency will allow you to get the most professional view and develop video marketing strategies that will enforce your marketing funnel, engaging viewers and carefully leading them all the way through to making a purchase and even beyond, turning them into loyal customers. There are lots of ways and creative tools to achieve it. An explainer video agency in India like Explainer video makers will provide you with the whole range of knowledge and expertise to help your business reach its goals faster.

Final thoughts

A video marketing funnel is an efficient yet pretty demanding concept. To achieve the desired result, you need to ensure that each viewer is led through the process carefully without the risk of wandering away and falling for competitors` offers.

Explainer Video Makers is the best explainer video agency in India that has already helped hundreds of companies worldwide build the most potent and efficient video marketing funnels with the help of cutting-edge strategies and creative and technical tools.

Contact Explainer Video Makers today and enjoy high-quality service from professional artists and marketing experts to boost your business, mastering the art of video marketing funnels.

August 8, 2022August 8, 2022

Influence of Explainer Videos on Your Sales Funnel

best explainer video production agencies

The sales funnel is a representation of every customer’s journey from the point of hearing about your brand or product for the very first time to the moment they make a purchase. Understanding every stage of the sales funnel helps businesses boost their sales and adjust their marketing strategies, making the most efficient.

Explainer videos are known today as one of the best tools that help businesses use their sales funnels correctly, getting the most out of them. In this article, we shall explain the meaning and importance of sales funnels for your business and how a professional explainer video production agency can help you achieve stunning results by the end of the year.

How does the sales funnel work?

Every sale funnel consists of the 3 essential stages:

The awareness stage;
The consideration stage;
The decision-making stage.

Having a though-through and professionally-tailored marketing strategy, you will guide your potential customer through each of the stages smoothly, converting them into regular.

Animated explainer videos will play a key role at each of these stages, making the process even faster and more natural both for the customer and your business, creating a stable flow and mutually fruitful communication between the brand and its audience.

Let’s go through every stage and see what the best explainer video company will do for your business at each of the sales funnel levels.

The awareness stage

At this point, the potential customer probably has no idea about your brand and the product or service they offer. However, as long as you know your target audience, you understand what kind of problems and pains those people are facing, what sort of solutions they may already have, and how your offer is different and even better.

At this point, a quality animated explainer video will draw a viewer’s attention and let them know that there is a business that is aware of their needs and has an innovative solution for them. It raises awareness of your brand in general and encourages the viewer to pass to the next stage of the sales funnel.

The consideration stage

Reaching the consideration stage, your potential customer is already aware of their pain and maybe choose between several brands and solutions, including yours.

The best explainer video production agency would know that this is the point where a business should seize the moment and use the whole power of animated explainer videos. This type of content does not only draw viewers` attention but also provides an understandable explanation even for the most complicated concepts. This approachable strategy combined with eloquent storytelling and quality animation will help the viewer see your brand as a client-oriented and, therefore, preferable solution.

The decision-making stage

Although it is the last step before a potential customer becomes a real- and even a regular one, the decision-making stage might be the most complicated phase of the whole sales funnel, a moment when you may even lose the customer forever.

It is the period of doubts and considerations, the moment when a person is most likely to go to your competitor unless you manage to tell exactly what your customer wants to hear and know about the upcoming deal.

Quality content from the best explainer video company will help you:

Show a viewer the long-term benefits of the upcoming deal;
What exactly makes your product advantageously different from your competitor’s;
Why your approach fits the customer’s world vision and interests more than the competitors`

Unlike any previous stage of the sales funnel where explainer videos introduce you and your product to the customer, the decision-making period is your chance to gain the trust of your audience and develop a personal attachment that will convert into steadily raising sales for your business.

Explainer Video Makers is one of the best explainer video production agencies in the industry today. Knowing the latest trends in content creation and marketing, EVM experts help businesses worldwide boost their sakes and get the most out of each stage of sales funnels, providing viewers with quality engaging content that helps them make informed decisions and remain most satisfied with their final choices.

Contact EVM today and learn more about how animated explainer videos can boost your business this year and help you achieve your goals faster, leaving competitors far behind.

Author: evmadmin

Top 5 Explainer Video Trends for 2023

Liquid motion

Augmented Reality

Mobile Optimization

Grainy texture

Storytelling

Marketing with Animated Billboards

Why are animated billboards so efficient?

Role of Animated Characters in Explainer Videos

Animated characters humanize a business without making it dependable

Animated characters attract various customers

Animated characters are more engaging

Animated characters make everything less scary, boring, or complicated

Final thoughts

Best Whiteboard Explainer Videos Examples to Watch in 2022

The history of marriage

Unilever Men Skincare Campaign

Insurance policy advertising

AFEX Risk Management Campaign

Interoperable Europe

Final Thoughts

Video Marketing Funnel strategies and How to Convert Using Video

How do video marketing funnels work, and why are they so effective?

How to build a video marketing funnel that converts.

Final thoughts

Influence of Explainer Videos on Your Sales Funnel

How does the sales funnel work?

The awareness stage

The consideration stage

The decision-making stage

We can help you.