Animated Explainer video companies in India have witnessed a considerable increase in their business over the last year. Why? Because an ever-increasing number of entrepreneurs are realizing the unparalleled benefits, they can get by adding this element to their brand. This especially applies to start-ups and small businesses who struggle to stand out of the crowd and project their ideas in a way that remains with the audience for a longer time.

Looking for more reasons to invest in animated explainer video services? Here you go.

1.Effective and Economical Marketing Tool
What’s the most challenging and fundamental step in succeeding with your start-up? For a majority, it’s spreading the word about the business to the targeted audience. After all, convincing people to prefer you over the well-established brands in the market is never an easy task. No wonder that a significant portion of seed money goes to marketing strategies.
A better solution to this problem is to support your online profiles and business pitches by animated explainer video. Why? Firstly, a graphical presentation is more likely to capture your audience’s attention and stay with them for longer. Secondly, it makes the visitors on your website stay for longer which directly improves your SEO ranking. Lastly, short, fun videos are more likely to go viral than a blog post that introduces your brand.
We at Explainer Video Makers can help you with making a great animation that compliments your start-up perfectly.

2. Better Presentation of Your Product
One of the key strategies that result in successful marketing and loyal customers is focusing on the ways your customers can benefit from your products rather than taking about your quality standards and business ethics. While you may apply this technique in blog posts and website content, communicating the same point in a short video can do wonders.
So, it is important to understand that when you consider taking animated explainer video services, you should spend more time discussing the ways you are fulfilling your customers’ needs. Doing so can help you come up with a great short scenario to show in the video that perfectly presents your product.

3. Reflects the Personality of Your Business
Let’s admit; we all love to associate clear images with the brands that concern us. Here it’s not about the logo. It’s about a particular thought or idea about that business that appeals us. For instance, you may find the tagline or ad of a clothing brand very relatable to your personal experiences. In such case, you find it more tempting to choose that particular organization for your needs.

A great animated explainer video that reflects your moral values and ideology behind your business can make it far easier to attain loyal customers in a short time.

Before you finally decide to make an animation for your business, it is important to appreciate that the video must be precise, interesting and relevant to your customers and your work ethics. To help you get the most out of this tool, we at Explainer Video Makers are dedicated to boosting your business growth.

We cannot deny the ever-increasing importance of videos in the best marketing campaigns out there. Brands are coming up with creative ways to convey their ideas and engage with the audience. However, it seems that somewhere we are still quite comfortable with the “old-school” techniques. That is how whiteboard animation works.

OK – What Whiteboard Animation is anyways?

Remember those days when your teacher used to draw diagrams, graphs and mind-maps to deliver difficult concepts? Well, it’s time to revive that nostalgia with whiteboard animations! In simple words, such videos are a bunch of static images and words that are drawn on a white background as the story in the video unfolds. At the end, you see a complete story board with all the ideas drawn in engaging, mesmerizing manner.

And Why Should I Use It?

It is a well-known fact that viewers often retain videos and short clips better than blog posts and written text. Whiteboard animations go a step further. If you ever had a chance to see it, you may appreciate how captivating those drawings are. So, having a quick whiteboard animation introducing your business is more likely to stay with your potential customers.

In one word, such videos are memorable.

So, what’s the cost of production?

There is a wide range of prices for whiteboard animations and various factors contribute to it. First, you need to decide whether you want a classical video with static images or dynamic animations that show some sort of movements. The latter option is quite expensive and is usually preferred by a few brands. The length of the video is another factor determining the total cost. However, a short clip of less than a minute often fulfills the purpose of business marketing in most scenarios.

To get a quote for your whiteboard animation, contact us today at [Contact Details]. Finally, it’s always great to have a clear image of the end product you want to see. The better you explain us your objectives, the more impressive video we can make for you.

You may remember those puppet shows from your childhood. Well, they are a great example of cut out animations – perhaps the oldest technique used to create animated movies. Despite there being so many new advanced video techniques, cut-out animation still remains a popular option for businesses and entertainment industry.

• Traditional paper/ fabric cut outs

Animated shows started from this technique of joining paper or fabric cut-outs. The idea is simple – you draw a character on a paper or fabric, cut it into smaller parts and then join them with pins or thread. So, let’s say whenever you wish to show a character walking, you simply move its legs cut-out this is what we called traditional cut out animation.

However, it is not quite possible to achieve smooth motion with this technique. Especially if there is a single animator controlling the pieces, running the whole show demands a lot of practice and intuition.

• Digital Cut out animations

With the widespread use of computers, traditional paper cut-outs are now replaced by digital animations. Here, you first prepare pieces on paper and then scan them to convert into soft copy. Using different software, those pieces are joined together and controlled in movie frames as needed.

It is interesting to know that there are some really cool animated movies based on this technique. Even some brands are also considering this option to create fun explainer videos to engage their audience. Cut out animation is one of the old traditional methods. After all, who does not enjoy that nostalgia while seeing these “puppet shows”?

• Silhouette Animations

This one is perhaps a really interesting technique or sub-division of cut-out animations. By using cardboard, pieces are cut out and tied together with a wire at the joints. Metal or plastic may also be used to support the figures. Then by applying backlight, a silhouette affect is created. This makes the movie appear similar to shadow play with all the characters in black.

Cut-Out animations can be a great choice to give a fun affect to your marketing videos or provide some classical entertainment to your audience. Cut out animation is popularity among people. Still looking for more information? Contact us today to see how you can use cut-out animations.

The tragedy of most new businesses is that they have a limited budget, but high ambitions to work on. Even if they can invest some decent amount on marketing, it’s tough to get a loyal audience who is willing to stay with you as returning customers. So, like many new business-people, if you are also trying to mimic the strategies of Fortune 500 companies, the chances are that the outcome will be way below the expectations.

For these reasons, the best option for start-ups is to concentrate more on content marketing to grab the attention of the targeted audience. In fact, you can follow this technique with even a one-man team! Just make sure that you are equipped with some great media skills to create viral content.

Now, keeping content marketing in mind, let’s discuss some good marketing ideas for new businesses that can give amazing results.

Influencer Marketing

OK – so what’s the purpose of marketing anyways? It’s promoting your brand among your potential customers, right? But is it really necessary to approach your customers directly?

How harsh it may sound, but as a start-up, you do not have any significant influence over your audience. It takes time to build trust and gain loyalty. Therefore, what we suggest is to spend on influential people who already have the audience you are looking for. Influencers know the high-impact content creation and get your message across quickly. However, make sure that you do not miss the key here – influencers with the right audience!

Tell Stories

Here comes the real creativity. Customers of almost all the industries these days love watching fun videos and animations. Also, stories have more impact on your audience than facts. So, why not become a bit “less professional” by sharing content that engages people at an emotional level?

While investing on the text of your website, spend some time creating short explainer videos to introduce your business. Tell your customers about the inspiration behind your ideas and struggles you made to launch your start-up. This will surely improve your credibility in the market and help you win new customers.

Go Before Your Audience

Some start-ups believe in investing in all the social media platforms put there as a part of their marketing strategy. While this may seem to increase your reach, you may not get the desired response. After all, you are simply wasting your budget by going before everyone on the internet!

As a new business, you must pick your battles carefully. Take your time to know your targeted audience and then pick the platform where you can reach the majority of it.

Still confused about your marketing strategy? We, at Explainer Video Makers (EVM), can help you reach your audience with high-impact content. Let’s work together to make amazing stories and promotional campaigns for your brand!