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Include Mobile Video Advertising in Your Marketing Plan

Mobile Video Advertising, Mobile Video Ads,

Technically, the term mobile video advertising can refer to any ad that has a video component in it. Unlike traditional ads, which were mostly separate messages and intermissions, mobile video advertising can be the content itself. It can appear before or after a video on social media or website, be integrated into a blog post, etc. Such video advertising also has much more freedom in tools as instead of selling a product directly, they often work as an explanation or informative videos that convert viewers into customers.

Let’s talk about the benefits of mobile video ads for any business and ways to adapt them for your company.

explainer showreel 2021

Benefits of mobile video ads.

Mobile video ads have 3 key benefits that allow any business to adjust and optimize their marketing budgets and campaigns:

  • Mobile video ads are most likely to be seen – they integrate into the feed of a user’s social media, looking organic in it. Therefore, there are bigger chances that the viewer will actually watch your ad instead of skipping it right away;
  • Better targeting – mobile video advertising uses more advance targeting tools such as location, previously visited websites, and other insights which deliver your advertising to those who are most likely to get interested;
  • Chance to get viral – mobile video ads have the same chances of getting viral as any type of content. Once original and eye-catching, it gets a natural organic boost and exposure, letting you get the most out of every penny spent on the ad’s production.

Tips for Successful Mobile Video Advertising

Here is how to get the most out of mobile video advertising and kickstart a successful campaign for your business:

  • Vertical video orientation – Instagram stories, reels, and feed – those are the best places for your mobile video ads. And all of them use vertical video orientation. Embracing this format, you will make your content meet the aesthetics and look most organic in the feed;
  • Go where your customers are – choose platforms and social media most popular among the audience you are targeting;
  • Embrace storytelling – use the opportunity to create a narrative and tell the story about your brand or product using a combination of posts, stories, and reels designed and delivered in a recognizable manner;
  • Choose the right type of mobile video ads – mobile video ads come in all shapes and sizes. You can choose between short explainer videos that describe the value and benefits of your product, go for a storytelling campaign that will always leave a viewer wanting to learn more about the brand, or express the aesthetics of your brand, which is most attractive for your audience through atmospheric mobile video ads.

bank explainer video

How to get started?

To get the most out of mobile video ads, raise your brand awareness and leave competitors to bite the dust, it is essential to create an original and eye-catching campaign that is likely to go viral and speak directly to those viewers who will turn into customers as soon as possible.

Professional creators like Explainer Video Makers (EVM) studio are not only familiar with all the existing trends in mobile video ads creation but also have the experience and creativity that allows them to go beyond the existing patterns, creating their own trends.

Contact EVM studio today, and you will manage to create a comprehensive mobile video advertising campaign and get recommendations that will allow you to target your most perspective auditorium and become the most recognizable player in your market niche.

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10 Successful Ecommerce marketing Strategies to improve results

Ecommerce marketing, E-commerce marketing ideas, e-commerce business, E-commerce marketing strategies,

The trends in eCommerce marketing are changing rapidly, and the strategies that might have worked perfectly and helped you to establish your business may not be efficient anymore in the observable future.

The E-commerce business industry is very dynamic and competitive. Should you lose the grip of the latest marketing trends and your close competitor leaves you in their dust.

In this article, we shall talk about the e-commerce marketing strategies that truly work for any kind of eCommerce business, helping companies raise awareness and attract customers or stay ahead of the competition, being as relevant as ever.

#1 Start with the content

Original and informative content is one of the evergreen e-commerce marketing ideas. However, it is important to understand what kind of content your target auditorium is expecting and what will draw and keep their attention.

The win-win situation is to combine entertainment with information Explainer videos, for example, are a perfect example of an e-commerce marketing strategy that can be adapted for every market niche and auditorium. It provides all the essential information about the product, service, or brand in a digestible manner and helps the viewer believe that they are making a well-informed decision choosing you over a competitor.

#2 Continue with content marketing

Content of your website or social media profile helps people navigate your e-commerce business and gain the necessary information to make final decisions. Content marketing is aimed at attracting new viewers and easily converting them into customers.

This e-commerce marketing strategy involves blog posts and social media postings as well as new letters, videos, etc. They are supposed to be short and clear and attractive, giving the viewer just enough information to leave them wanting for more. That is why they will click on the link and make a purchase eventually.

#3 Use e-mail marketing

E-mail marketing remains one of the foundations of the e-commerce business industry. It is your chance to get more personal with a customer, make them believe that you have cleated this explainer video or checklist, especially for them, and therefore raise the value and efficiency of your e-commerce marketing strategy.

#4 PPC advertising

Another evergreen e-commerce marketing strategy is the pay-per-click advertising, which stands on the “3 elephants”:

  • The ad
  • The offer
  • The landing page

Each next link must be a continuation of the previous one. Once an ad draws attention, describing a pain, you offer a solution, and the landing page will contain an explainer video that will clearly describe how the troubles will instantly go away with the help of your service or product.

#5 Personalisation

Quality e-commerce marketing is impossible without a personal approach to your target auditorium. Make sure to study your perfect customer, their demographics, background, and even the language and slang they are most likely to use, and create characters that may reflect the looks and behavior of your mediate customer.

Include all those elements into your explainer videos to make them look even more unique and personal.

#6 Retargeting

Someone who has already made an order is likely to return and become a regular customer. Retargeting is an e-commerce marketing strategy aimed at someone who might have visited your website but didn`t make a purchase for some reason. 

Your retargeting campaign should be even more specific as this person is properly surveying and choosing between you and your closest competitor. Explainer videos are most helpful in this e-commerce marketing strategy as they instantly reveal all the advantages of choosing you over anyone else.

#7 Social Media Marketing

Social media is the most powerful tool for e-commerce marketing. It allows you to reach your auditorium faster and broaden your horizons, becoming visible to more people.

Above everything else, social media tools help you easily review and analyze people`s reactions to your every post and move, see what attracts more followers and what encourages them to contact you or make a purchase. It is also the best way to get live instant feedback about your every action and the e-commerce marketing strategy in general.

#8 SEO optimization

They say if you want to hide something forever, place it on the second page of the Google search.

Indeed, the closer your website appears to the search results, the higher your chances are of gaining a new customer. To do so, pay special attention to the trends and changes in SEO optimization, research and use keywords, update your website constantly and provide the most relevant information which is most likely to be searched at the moment.

#9 Go mobile

Today people are most likely to browse your website or social media profile from a mobile device. The trend is so robust that many experts advise targeting specifically mobile users for your e-commerce marketing strategy. Of course, mobile optimization of your website and the simplicity of making an order on the go are the essentials for modern e-commerce business.

#10 Website optimization

Whether we are talking about the mobile or desktop version of your website, it is essential to test and perfect its efficiency and user experience (UX) factor. The placement of all the essential buttons, navigation as well as pop-ups, and video content – everything should be complimentary and smooth, minimizing the risk of distraction or loss of interest while browsing.

Final thoughts

Modern e-commerce marketing ideas focus on personalization and the ability to provide viewers with useful yet digestible information in the friendliest manner possible.

Explained Video Makers (EVM) is a studio that provides thorough services of video content marketing for e-commerce businesses, helping them develop and deliver the content for websites and social media that attracts new customers, keeps the regulars interested, and helps those who are choosing between you and your closest competitors make the right decision.

Contact EVM today and see how modern e-commerce marketing strategies help to improve your results and reach your goals faster. 

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6 Best product demo videos and how they can help to promote sales?

product demonstration videos, product demo video company, product demo video production agency.

Product demonstration videos (or product demos) are a type of video content that helps demonstrate your product’s features in a way most engaging for the target audience.

For example, a smartphone can be used for communication with friends and families, entertainment and creativity, or as an essential tool for work, business, etc.

All those are very different characteristics that appeal to different types of clients. But those people may be equally interested in your product demo video campaign. 

In this article, we shall talk about the 6 trendiest examples of product demo videos and ways a product demo video production agency can help you boost your sales this year.

A unique solution for a particular problem

A product demo video will help you show prospective buyers that you are not just selling another device, cosmetic product, service, etc. Still, you are offering them a solution designed precisely for the problem they may be facing right now.

Such product demo videos allow customers to put additional meaning to the item or service they see, and your product becomes the embodiment of their happier and more comfortable lives.

It is not just a bicycle but a way to save money on gas and get healthier. Not another makeup foundation, but a means to look young and fresh, etc.

A product demo video company will help you highlight such features of your product in present them precisely to the audience most interested in them.

Depot Man

Informative and enlightening videos

People feel more confident and satisfied with their purchases when they are sure they have made an informed decision based on solid data and evidence.

Product demonstration videos focused on educating the viewer serve this purpose perfectly. From these videos, viewers may learn some valuable information about your product, relevant statistics, experts` prognosis, etc.

Animated video content created by a professional product demo video company is a great way to engage viewers, deliver information in the most digestible manner and encourage them to make the purchase faster.

Cromance DeX

Sharing passion and motivation

People are fairly tired of faceless global brands that simply poor new products on the market daily. To engage viewers and turn them into your customers, you can use product demonstration videos demonstrating your passion and excitement about your product.

Include in your video details about the developers and designers who explain how the product was born and who it is meant for. Talk about the company’s history, principles, and the way to success. Make the viewer believe that you have created the product with them in mind!

A product demo video production agency that uses this concept will help you make your brand alive, relatable, and therefore desirable.

Chats About App

Feel-good videos

Another way to engage the viewers through emotions is to show in your product demonstration videos how your products or services make people feel and help them become happier.

Changing the color pattern or background music to a “happier” one as soon as the character uses the product will create an emotional contrast and help viewers associate the item or your brand with positive emotions.

Orbit Express

Letting the product speak for itself

Another efficient type of product demonstration video is those that make the product the main and only character.

Using minimalistic animation, black white background, and voice-over, you help viewers concentrate on the product itself and its outstanding features and recognize it easily in the shop or on the website.

Talk to your product demo video company, explain what makes your product stand out or which features you want to highlight, and enjoy the benefits of this minimalistic yet very efficient concept.

Apple

Storytelling videos

This type of product demonstration video, in a way, combines the best features of all the product demos we described above.

By demonstrating how your product remains relevant in different situations for the same character or how much it changes their life, you approach your viewer’s heart and soul and make the product look relatable, “alive” and a relevant solution.

Blume

Product demonstration videos are a great way to promote your sales and quickly turn your followers and viewers into customers.

Depending on the overall image of your brand and its values, a professional product demo video production agency like Explainer Video Makers will choose the best strategy or combine several concepts to create your unique product demo video campaign.

Explainer video makers have vast experience producing efficient video content for businesses and organizations from all niches. These professional artists and creators know the peculiarities and needs of a=every auditorium. They will help you present your product in a way most attractive to those who you most want to see as your customers.

Contact EVM today and discover endless opportunities and benefits of a unique and professionally-made product demo video campaign. 

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The Top 7 Secrets to Creating High-Impact Explainer Videos!

Create High-Impact Explainer Videos

Whether you are starting a video marketing campaign, need to recruit and train new employees or attract investors, an explainer video is an essential part of your strategy.

Explainer videos do exactly what they are meant to – explain the value and benefits of your product, describe your values and perspectives in the most engaging and digestible manner.

They can be adjusted for any auditorium and therefore become the most efficient and versatile tool for promotion, raising awareness, and turning viewers into customers or investors.

In this article, we shall talk about the impact of explainer video secrets and how you can use all of them for your business and marketing campaign.

explainer showreel 2021

Secret #1 – Storytelling

Original characters and high-quality animation are essential for a successful explainer video, but it is storytelling that keeps the viewer engaged and encourages them to contact your business, become a customer or continue following you in the future.

Make sure to address an explainer video production company that provides services of scriptwriters and holds creative briefs to help you get the most out of the explainer video’s benefits.

Secret #2 – The style

It is essential to work out a unique style and atmosphere for your whole video marketing campaign, including the explainer video.

Choose a character, color palette, and atmosphere that will unit all the explainer videos so the viewer will remain focused and be able to recognize your content and instantly associate it with your brand when they see it on social media, websites, and video hostings, etc.

Secret #3 – Address professionals

You may be the one who knows best how your brand is supposed to be presented to the audience and what kind of viewers are most likely to become your customers, but only a professional explainer video production company will turn your vision into reality and make it work for you in the fastest and easiest way possible.

The main impact of explainer video secrets is to make your message and vision clear, digestible, and engaging for viewers, and this transformation requires some level of experience and video production skills.

bank explainer video

Secret #4 – The bigger picture

While the main purpose of an explainer video is to demonstrate to a viewer how your product or service can solve their current problems or describe the goals and methods of your organization, it is always best to show a bigger picture to keep viewers engaged and make them want to learn more.

How is your offer different from the competitor’s? What are the perspectives and future impacts of your work? How did you come up with this idea at all? Adding this information to your explainer video will help you go a bit beyond the main topic and reveal the more personal side of your brand that is always original and attractive.

Secret #5 – Focus on the brand and the logo

It is great that this particular product or service you describe in your explainer video solves the viewer’s current pain so easily. However, the main impact of explainer video secrets is to ensure that the viewer knows and remembers that it is your brand that provided this solution and recognizes the logo next time they see it.

It helps to easily introduce new products in the future and turn customers into regulars as they will learn to trust your brand and give credit to the new product automatically.

Secret #6 – Make the video accessible.

It is essential to engage several ways of information transfer in your explainer video simultaneously. Except for the voice-over, use visuals and graphs to make information more digestible. And don’t forget CC or bullet points as there is a big chance people will see it on mute in public places, offices, and transport.

Secret #7 – CTA is the key

The most impactful explainer videos are those that don’t only provide the viewer the valuable information but also tell directly what to do with everything they learned.

After you have described the benefits of your product, invite them to contact you to learn more and make an informed decision, subscribe for further tips and lifehacks, or leave their contacts to stay informed and keep track of further special offers.

Final thoughts

Explainer videos hit several birds for your business with one stone: they are attractive and engaging, provide valuable information and entertain while helping viewers make informed decisions.

Explainer Video Makers (EVM) is the best explainer video production company in India. They have years of experience and an impressive portfolio of successful projects that helped businesses, non-profits, and educational organizations from all over the world take their game to the next level, raise awareness and attract new customers and investors.

Contact EVM right now and learn more about the secret of high-impact explainer videos and how they can boost your business.

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10 Biggest Trends in Online Marketing You Should Know in 2022

10 Biggest Trends in Online Marketing You Should Know in 2022 explainer video makers

The recent Pandemic has resulted in an ultimate revolution in e-commerce and online marketing. The trends that have emerged during the past couple of years are shaping today`s digital marketing industry.

However, some of the online marketing tricks may be less relevant today than last year, while others gain momentum to become signature moves of tomorrow.

In this article, we shall talk about the online marketing trends of 2022 and why your business should adopt them as soon as possible.

explainer showreel 2021

Personalization

People are overwhelmed with information today, and it seems like everyone is trying to sell them something.

Personalized ads and video content are one of the online marketing tricks everyone should consider in 2022. Explainer video campaigns are the best way to create personalized and relatable content.

They allow you to speak directly to most perspective customers describing their pains precisely and providing straightforward solutions through your product or services.

Influencers and authority figures.

People trust information much more when they hear it from a favourite niche influencer or an authority figure like a doctor, analyst, teacher, etc.

While addressing such character is one of the hottest online marketing trends in the past years, using them for your explainer video campaign will instantly triple the effect of your digital marketing strategy: you share information instead of selling something right away, explain how a viewer can quickly improve their lives, and it comes from an expert.

Moving to Metaverse

Whole virtual ecosystems are the leading digital heritage of the Pandemic. Metaverse is undoubtfully the most developed and versatile, which offers endless digital marketing opportunities for all sorts of businesses.

Taking your niche in the Metaverse is not just an online marketing trend but a must in 2022.

curl episodic

Original content

It may seem very hard to create something original in online marketing today. However, there are adjustable content niches that allow any brand to be authentic and recognizable in their area.

Explainer video campaigns are among them. You can customize them for different auditoriums, adjust them for different platforms and still carry valuable information, making viewers want to hear more from you.

Online events

Another heritage of the Pandemic has now turned into one of the hottest online marketing trends.

Online events allow companies to communicate directly with prospective or existing customers, be more relatable and engaging, and keep abreast of the demands and expectations of their auditorium.

You can make those events entirely live, corporate explainer video content into them, or hold hybrid events, enriching live presentations with augmented reality experience.

Mobile optimization

We have already mentioned that it is important to optimize your content for the platform you use, but mobile optimization is the key to a successful online marketing campaign in 2022.

Most viewers will watch your content on their smartphones, tablets, and other mobile devices rather than on TV or desktop computers. The same is true for further research and eventual purchase.

Only fully-optimized content will turn a viewer into a customer seamlessly.

Explainer videos.

As mentioned several times above, explainer videos are among the online marketing tricks in 2022. Relatable and engaging, they show that your brand cares about the audience and wants to improve their lives rather than simply try to sell them something.

Digitalization

Billboards, flyers, and booklets are in the past. Even if you see them in real life, they are hardly as engaging as a viral video or your Tik Tok feed.

Global digitalization is among the essential online marketing trends in 2022.

SEO

It is essential that your customer will easily find you in a crowd of competitors and other information. SEO optimization is not only one of the online marketing tricks but a must today.

Carefully research the keywords and follow their rankings, and make sure that anyone can easily find you after seeing your catchy post or explainer video.

Awareness

People want to associate themselves with brands that show that they truly care about particular topics and want to contribute to solving issues that matter.

Through explainer video campaigns, careful storytelling, and social media marketing strategy. you will manage to create the necessary image and get the most out of this essential online marketing trend.

bank explainer video

Conclusion.

Marketing has never been so digital as it is today, and your business can easily benefit from it! Explore the online resources, create original content and find a way to reach your audience online – the place people spend most of their time today.

Explainer Video Makers (EVM) is a studio with years of experience in the most efficient and trendy type of video content that helps all sorts of businesses and organizations speak directly to their audiences and engage them in long-term relations.

Contact EVM today and learn how to create an original explainer video campaign that will embrace and let you get the most out of the biggest online marketing trends in 2022.

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5 Foolproof Ways to Nurture Brand Authority in Your Niche

brand awareness ideas, strategy of brand awareness,,

Every modern marketing campaign starts with and revolves around two fundamental notions: Brand Authority and Brand Awareness. Although they always go hand in hand, brand authority and brand awareness ideas are a bit different. 

A successful strategy of brand awareness will ensure that people are familiar with your company`s style, logo, colors, etc. and instantly associate them with your products or services. Brand authority is all about how people feel about the business, and whether they want to associate themselves with it.

In this article, we shall talk about the 5 foolproof ways to nurture the brand authority of your business together with marketing experts and the best explainer video makers in India.

explainer showreel 2021

#1 – Became a contributor on platforms valuable for your audience.

One of the best ways to establish and develop brand awareness is to become a regular and valuable contributor to websites, social media platforms, and forums most valued by your perspective or regular customers.

By regularly placing high-quality explainer videos on relevant topics and providing tips and tricks or reviews, you set a stable strategy of brand awareness, deserving your business a title of a credible expert in the matter.

This is one of the brand awareness ideas that work for any market niche as today, there are focused platforms and forums for any kind of auditorium online, and people are used to seeing them as the primary sources of information.

#2 – Focus on educational video content.

It is clear that video content is the most powerful marketing tool. However, modern viewers are somewhat getting tired of video ads, no matter how entertaining and original they may be.

Branded educational content, especially explainer videos, is a great strategy for brand awareness. They give a viewer an impression that your company wants them to learn something new, find solutions for their pains and improve their lives rather than just roughly selling them another product.

signature movie

#3 – Provide checklists, infographics, and whitepapers.

It is another illustrative type of content that can complement and endure the effect of explainer videos and complete your brand authority strategy.

Those materials give viewers an impression that they are making an informed decision in choosing your products, boosting the brand authority factor in your niche.

#4 – Embrace social media presence.

While social media presence is a fundamental part of any brand awareness strategy, it is also essential for building brand authority, leaving competitors far behind.

Determine the social media platform most popular among your target auditorium and create short explainer videos, entertaining and promotional content primarily adjusted to the platform`s mobile version.

#5 – Show off!

Any strategy of brand awareness is meant to demonstrate the logo and products and make them memorable. At the same time, the way how exactly you do it is essential for setting the brand authority in your niche. 

Introducing the image and information about the brand through explainer content, engaging niche influencers in the campaign, and sharing customer reviews are great ways to kill both birds with one stone and nourish both brand awareness and authority campaigns.

explainer sample gun

Final thoughts.

Brand authority tips and brand awareness ideas are somewhat interchangeable for businesses of any niche. And so are the tips mentioned above. The main strategy is to show your brand to the right people at the right time and in a manner that will inspire them and help them trust your opinion and, therefore, your products.

EVM – the best explainer video makers in India, is a studio with years of experience and deep knowledge of the most relevant and efficient branding strategies. Creating original content and helping brands find their identity, they have helped lots of businesses worldwide establish their brand authority, becoming leaders in their niches.

Contact EVM today and learn how your business can turn into an authority figure and a credible expert that customers, investors, and business partners will want to associate with.  

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