Explainer videos are the most efficient and engaging means of communication with your target audience.
They deliver the message fast and clear, making it very easy for the company to express its point and for the viewer to get all the necessary information and move to the next step of communication with the business.
It is essential that, first of all, you place an explainer video on your own website.
No matter how user-friendly and appealing your website might be, people will always watch an explainer video rather than scroll through text or images looking for the necessary information.
An explainer video is a lively and engaging means of communication that will draw users` attention and encourage them to stay on the page longer. Because of that and due to SEO improvement, the best explainer video services will make your company`s website more visible for search engines.
Add explainer video to the E-mail newsletter.
Those who say that e-mail marketing is old-school and outdated simply never tried to add explainer videos to the newsletter.
This addition will bring your e-mail marketing back to life and make it most efficient as the users will get interested in your further news.
Adjust explainer videos to the social media
A video is over 1000% more likely to be seen and shared once placed on social media. You can explore niche networks like LinkedIn or adapt your best explainer videos to various social media portals reaching the largest live auditorium possible.
With over 2 billion active users, YouTube is the most prosperous video platform today, with endless opportunities to get exposed and shared among target viewers.
Moreover, with the growing popularity of video content in general, YouTube has already become the second-largest search engine after Google.
Add best explainer videos to the blog.
While blogging is the most efficient way to draw the attention of your niche target auditorium, explainer videos make the text content more lively and engaging.
This way, you kill two birds with one stone: promote the video itself and the idea it carries and make your blog more appealing for visitors.
Explore the options of Quora
Looking for relevant information or willing to share their opinion, people address quora more and more often today.
The postal allows creating a more unique and credible environment, where people look for solutions, opinions, reviews, etc. Placing your explainer video there will let you use Quora`s primary idea and purpose to your benefit.
Call To Action
CTA is crucial for efficient marketing strategy and promotion. Once users are being told directly what they should do with the information they have just received, they are more likely to instantly pass on the next step of communication.
For example, an explainer video that asks viewers to share their opinion on the topic in the comment section, visit a website or leave their contact information will instantly boost viewers` engagement and help them turn into customers faster.
Sell directly through the explainer video.
According to recent research made by Forbes Magazine, 58% of customers would rather watch an explainer video than scroll through the website or contact customer service to get the information they need to make the final decision.
An explainer video that covers all FAQs is a perfect sales pitch itself that cuts off the middleman and generates the deals faster.
With the development of teleworking and outsourcing, especially in the online business community, explainer videos are the most efficient and straightforward tool to find needed freelancers and partners, describe your world vision and requirements and demonstrate the overall image and style of the brand.
Explainer videos are among the most efficient means of engaging communication today, which can be used within your online business or as a means to get in touch with prosperous customers.
Once properly executed and placed, they can fulfill some of the essential needs of your online business upgrading; make it more approachable and relatable for customers and members of the team.
Are you looking for Best Explainer Video Services? Explainer Video Makers is an animated explainer video company, Which aims to describe your business product or services in an audience frequency.
Explainer videos are very popular today among various brands as well as their customers, team members, and business partners. Such videos are engaging and informative. They encourage the conversation and provide all the necessary decision-making information.
However, it is essential to build and create an explainer video properly so it would deliver the message clearly and hit the goal.
The experts from Explainer Video Makers, known among the best explainer video services providers, come up with a guide to making an efficient and trendy informative explainer video.
What is an explainer video?
The term “Explainer Video” is pretty broad. Technically it is a type of video content that provides necessary information about the brand and what it stands for, its products and its benefits.
However, informative explainer videos can be used for lots of purposes:
To attract new customers;
To inform regular customers about new products and services;
To recruit and train employees;
To present a startup or new concept to prosperous investors.
The purpose of your informative explainer video determines its style, language, duration and numerous other specific characteristics.
However, all explainer videos have something in common – a structure that helps it stay eloquent and precise while being witty and entertaining at the same time.
Structure of a successful, informative explainer video.
No matter who is the target audience or what is the market segment of your business, an explainer video should have a clear structure to be successful and efficient.
Here are the 5 steps towards high-quality, informative video content.
The script is the key
Even the best animation, narration or star-rated actors will not matter if your explainer video will not have a clear, thought-through and original script.
Here is a guide to a quality informative video script:
Give a brief overview of what the video will be about;
Introduce the problem in the most relatable manner;
Show how the problem is solved with your product or service;
Call to Action – offer the viewer to follow the link, make a phone call, sign up for a free webinar, etc.;
Show that you can be trusted – demonstrate positive reviews, famous customers and partners, awards, etc.
Of course, except for the structure won’t be complete without considering such essential elements as video production, quality animation, voiceover, etc.
And while not every business can afford the glorious Morgan Freeman as a narrator, a reputable animation studio like Explainer Video Makers can offer you excellent explainer video services, which will make your content efficient and successful.
It is essential to choose among studios with several years of experience in the field of explainer video services and a good portfolio that will give you a general understanding of the studio’s style, history of collaborations and skills.
A well-structured and professionally executed informative explainer video can boost up your online business, present your startup or keep regular customers informed and loyal, and Explainer Video Makers will help you achieve those goals effortlessly. Explainer Video Makers is a creative agency that specializes in animated explainer videos. What are you thinking? Let’s Go! Go through our Portfolio.
Explainer videos are becoming more and more popular. Today they are a powerful marketing tool that helps companies raise awareness about their products. They work great for education, staff training, and presentation for prosperous investors and business partners.
However, the success and efficiency of your explainer video depend on its smooth and professional execution.
In this article, we shall have a brief overview of Prayan Animation. This studio gained numerous customers’ trust as one of the top explainer video-making companies in India.
Explainer videos that work.
Prayan Animation is a studio that has gained the reputation of a team that understands the trends and constantly developed an innovative approach that helps develop and apply those trends for the benefit of their customers.
Since explainer videos are gaining momentum and are becoming one of the most influential and essential digital marketing tools, Prayan Animation decided to create a significant unit that would concentrate all their effort, experience, and creativity on creating this crucial type of animated content.
Today their Explainer Video Making (EVM) project unites highly professional experts that join their skills and creativity to offer their customers the most varied set of services and approaches to explainer videos:
Depending on the type and image of your brand or project, the industry where you operate, and target auditorium, Prayan Animation Studio will create a comprehensive explainer video content for you that will:
Raise awareness about your company and its product;
Recruit and train professional staff;
Build the image of your company for the market and target auditorium;
Serve as educational content, etc.
Why address Prayan Animation for explainer video content?
Since explainer videos are so efficient and versatile, more and more studios worldwide offer their services in this field. However, it is essential to understand that the execution of such content is the key to success.
No matter how quality your product is, how innovative and customer-oriented your policy can be, you won’t be able to reach your target auditorium or express the idea thoroughly if your explainer videos are not created according to the requirements, specifics and trends of this genre.
Creating their EVM project, Prayan Animation aimed to build a complementary portfolio that would provide their customers with a thorough understanding of the studio’s experience and capabilities. At the same time, they have set a new trend in the animators` community that provides for concentration on a particular type of content to achieve the best results in the field and provide customers with top-quality products.
However, Prayan Animation managed to take another step forward and developed their worldwide networking collaborating with artists, developers, and Voice Over actors from all over the world. This approach allowed them to significantly increase the efficiency of their explainer videos as from now on; they could make them relatable and therefore efficient worldwide.
Highlighting the cultural approach, providing voice-over executed in various languages, intonation, and even accents, Prayan Animations creates explainer videos that really work speaking directly to your auditorium.
Today EVM has developed into one of the world`s leading explainer video studios that work with high-end customers worldwide, enhancing and executing their digital marketing strategies.
Moreover, their experience and unique, innovative approach has helped numerous academic institutions, schools, and educational programs continue working and enhance their efficiency despite the quarantine restrictions caused by the Pandemic of COIVID-19. Today, their medical animation video and educational content, and animated modules for e-learning platforms help the world overcome the consequences and restrictions of the Pandemic, develop their work, and remain most efficient.
From presenting your customers a new product to announcing a launch of an innovative product, from raising awareness about an essential matter to training personnel and supporting educational programs – explainer videos are the most efficient tool to deliver the message to your target auditorium encourage communication and establish long-term relationships.
Prayan Animation and their peculiar EVM project offer their customers a full range of services, advanced expertise, and efficient tools that help them create and enjoy all the benefits of attractive and efficient explainer videos.
The YouTube phenomenon might have become the foundation of how we see marketing and content creation in 2021. There is a reason why the platform has over 2 billion active users who literally spend hours watching videos, commenting, and taking part in content creation overall.
Moreover, from a purely-entertaining platform, YouTube has managed to grow into one of the most influential platforms for such fields as economy, policy, social development, and even source of objective information. Eventually, more and more countries report that their citizens prefer YouTube as a reliable source of information to traditional TV newsfeed, Radio, Newspapers, and other mass media.
Add to this the fact that video content has already become the most efficient type of promotional and informational content, and a successful YouTube presence becomes a key function for any marketing campaign in 2021. And of course, success in such a vivid platform is impossible without a thorough analysis and follow-up of statistics.
In this article, we have collected the 10 most credible YouTube video marketing metrics that will hel[p you and your content get on the top of the video marketing game in 2021.
#1 – Billions of people are watching YouTube every day!
Not only watching but creating YouTube videos also. Only several years ago, the platform was mostly about adorable kittens, and epic sports fails. Today you can:
Follow up the news;
Discover new artists;
Learn;
Explore the world;
Follow up celebrities at a real-time pace, etc.
It means that your audience is definitely out there on the platform, and the presence of your brand on YouTube can become the decisive factor for its recognition lever. In other words, most consumers today learn about new brands and products from YouTube. They hardly watch TV, buy paper magazines or pay attention to street billboards. But all of them definitely open up a YouTube app drinking their morning coffee or traveling between home and work.
The best way to get discovered and come in touch with those prosperous consumers is to create several playlists with different thematic and then carefully follow who and how they react to your content.
#2 – Activity level is the key
If only several years ago people were just watching the videos and sharing them with each other from time to time, today’s younger viewers are active creators and participants. They are willing to click on new links, discover new channels, follow and support them.
It is important to pay attention to this factor and use it for your benefit. Encourage viewers to communicate, leave feedback and participate. It is always best to ask the auditorium questions, encourage them to comment, and provide them with links that will help them follow your lead and grow from viewers to active customers quicker.
Today more than 70% of active YouTube viewers watch videos through their mobile devices. Just like with any kind of content, from websites to social media, adaptation for a mobile view becomes the key to success.
When we talk about YouTube marketing content, there are several things you want to consider :
Most people will watch the video on the go, and without sound, therefore visual expression remains primary;
YouTube allows you to integrate animated and text content into the video; however, it is important to understand that a viewer came on the platform to watch, not to read;
Thumbnail images are mainly the decisive factor that will determine whether viewers will click on your video at all.
With the growing competition, it is crucial to draw viewer’s attention and consider their interest. Your title, as well as a thumbnail image, should be appealing yet not misleading; the expressive methods have to remain clear yet hold the viewer’s attention to the very end of the clip.
#4 – People come to YouTube to learn and get informed
Though entertainment was the original idea of the platform, today, it is widely considered to be one of the most vivid educational and informational portals.
How-to videos made in an entertaining and engaging format are most popular among viewers of all ages and social groups. They are also a great method to promote and raise awareness about the brand. Provide videos that show how your product, service, or expertise help the audience solve or avoid their problems, engage viewers with useful yet entertaining content. It will instantly raise the channels, aka the product’s, value for prosperous customers.
#5 – YouTube premium ad is the future of online advertising
Today’s YouTube premium ad’s efficiency level is pretty stunning. Overall it reports the boost up of brands` recognition and revenue for more than 53%.
Those numbers put YouTube advertising way above Google ads that have been considered the most efficient advertising tool that has ever existed.
The principle of YouTube premium ads is pretty straightforward as it helps both brands and content creators develop through placing advertising on relevant channels. In other words, it appears to be the first mutually stimulating advertising platform.
Statistically, almost 90% of today’s active consumers have either discovered new brands through YouTube or researched them on the platform.
It turns YouTube into one of the most credible sources of information for your consumer. At the same time, it means that not only the brand’s personal channel matters for raising awareness but its ability to get promoted through relevant fellow channels. Those may be influencers, experts in the field, or any kind of bloggers who already have an auditorium that is close or even similar to your target.
#7 – YouTube videos become a decisive factor for consumers.
As we have already mentioned above, people more and more use YouTube as a means of research about brands and products. In many cases, those videos and reviews become the key decisive factors that either lead to an immediate purchase or vice versa prevent a customer from addressing the brand.
While most brands considered high-budget commercial videos key to success only a couple of years ago, today1s practice shows that viewers are most responsive to microbloggers` reviews and life-like videos that look like sincere heart-to-heart advice rather than an obvious (though nicely-made) commercial.
#8 – YouTube viewers value personal connection
People tend to find real-life content most relatable and therefore credible. Although video quality and production have become more and more advanced due to high competition and viewers` demand, the character and atmosphere of those videos remain on the level of reality-show rather than a Hollywood production.
The thing is that buying a product, today’s customers want to feel some level of personal connection with the brand. Real-life backstage videos and streams allow to build this connection and engage viewers into long-term relationships with the brand and its product.
#9 – The length of YouTube videos matters
While most video content marketers would tell you that people are not ready to commit to long videos, YouTube is a bit more complicated than that.
Since YouTube allowed the uploading of long videos, content creators got access to a powerful engagement tool for a particular audience. Today you may find channels with videos up to 10 minutes as well as those that offer 2-hours documentaries and streams. They all have the same level of engagement from their target auditorium.
Therefore the principle “the shorter, the more efficient” does not work with YouTube video content marketing. It all depends on the auditorium, its habits, and interests that end up in the viewing behavior. Some are seeking short videos to watch in public transportation or at a lunch break, while others may wait and prepare for another 2-hour video from a particular channel like a movie premiere.
#10 – YouTube has already replaced TV
At least for the marketing world. Statistically, ads shown on YouTube are almost 85% more efficient than TV advertising. Technically it is the fundamental reason why the marketing tables have turned so dramatically in the past few years, leaving TV production far behind. For the very same reason, you see more and more TV productions choosing to provide their content for the YouTube audience.
Video content is on the top of the game today, and YouTube has always been and will remain its homeland. Presence on this platform does not only provide higher brand recognition but may become a decisive purchasing and reputational factor for your prosperous customers, investors, and business partners.
The technology is moving forward at a crazy pace, and sometimes it gets pretty hard to distinguish between specific terms and matters. For example, the term Full HD and Ultra HD are often used interchangeably. However, those are different concepts.
In this article, we shall discuss what the terms Full HD and Ultra HD mean, what is the difference between them, what to expect from these resolutions, and where to find them.
The fundamental difference between Full HD and Ultra HD
Full HD is just of the numerous names for the resolution. You may often meet the term FHD, which means the same. Sometimes Full HD is also called 1080i and 1080p. It is because the image in this resolution is 1920 pixels wide and 1080 pixels high.
Sometimes people tend to confuse Full HD with HD Ready or consider the terms interchangeable. However, it is not true. HD Ready is a significantly lower resolution that provides you only with 1280×720 pixels. The difference between those two resolutions is so dramatic that you can see it on a big screen with an unarmed eye if you step a bit closer to the image.
Most of the TVs, BlueRay’s, and video content that you may find today still comes in the Full HD resolution. However, the demand for the more advanced Ultra HD is growing rapidly, making it a more and more standard one.
Ultra HD, also shortened as UHD, is also often called the 4K. It is because offering you the screen resolution of 3840×2160 pixels (8.3 megapixels) provides a 4 times sharper image than today’s most common Full HD.
The demand for Ultra HD TVs and media players is growing rapidly. Moreover, more and more video content creators today already work with Ultra HD resolution from the beginning. However, most of the Ultra HD television sets and media players already contain an upscale. This technology allows transforming the image, making it sharper. It means that once your TV set or Video Player is equipped with an upscaler, you can enjoy an Ultra HD image even if it was initially shot in the lower Full HD quality.
Until recently, the highest image quality you could expect from DVDs was the HD Ready 720p. However, Full HD TVs and media players have already become the market’s standard. So, connect your Blue Ray to a Full HD TV, and you may enjoy a high-quality resolution.
Moreover, television and even online video content have already picked up 1080p resolution as the standard. All over the world, numerous TV channels are broadcasting in Full HD quality. In addition, you may find more and more Full HD movies and even series on streaming platforms such as Amazon Prime and Netflix. More and more private studios, brands, and even independent YouTube bloggers also prefer to create their video content in the Full HD format.
The choice of UHD movies and videos is still pretty restricted today. For instance, you won’t find any TV channels broadcasting in the 4K format.
The production of such a high-quality picture remains pretty costly. That is why although you can already find UHD videos on Netflix and Amazon, access to such content is still restricted and demands advanced Premium subscriptions. For the same reason, 4K videos remain unavailable for mass video content production even on such popular platforms as YouTube.
Moreover, to enjoy all the benefits of a UHD picture, you need a UHD television and connect it to a media player with a cable. Unfortunately, the wireless connection we all got used to and enjoy today still cannot provide a stable UHD video stream.
The choice between FHD and UHD becomes a crucial matter today. On the one hand, it may seem pretty unreasonable to invest in a 4K TV or video production today, when the demand and supply with UHD pictures are still pretty restricted. But, on the other hand, technologies are moving forward, and soon enough, today’s standard Full HD may appear as outdated as the 720p DVD quality that was once considered the top of the game.
Combine Animation and Live-Action videos to educate, raise awareness, engage and sell effortlessly.
Video content is the most popular end efficient today. Businesses, consumers, influencers, and various platforms have already acknowledged that people are most responsive to videos and find the most engaging and informational. No wonder Video content is becoming more and more complicated and multilayered today. We can distinguish between two concepts: Animation and live-action videos.
Though both types of videos are most efficient, informative, and engaging compared to any other content types, they have their pros and cons. But what if you could gey only the most from Animated and Live-action videos, excluding most of the pitfalls, and create ultimately innovative videos?
Today’s users claim that visual content appears to be most informative and engaging. In other words, if you want to inform people, educate them, raise awareness about your brand or any matter, a video will work much better than even the most engaging text file with infographics. No wonder more and more content creators are now exploring the concept and possibilities of videos and trying to combine each type’s best features.
And while animated videos appear to be most attractive for a larger auditorium, many businesses, educational platforms, and whole industries appear to be concerned about the animation’s character and perception. Looking for ways to make animation more relatable, and therefore more engaging, they experiment with different combinations between animated and live-action videos.
Creating such content requires some advanced analytics and skills to determine the elements that really work for each given brand, industry, or topic and combine them proportionally to make the final video engaging, relatable, and inspiring for each particular auditorium.
In this article, we shall explain how to determine those most efficient elements in animated and live-action videos and find a perfect ratio between them to create content that would help engage and educate your auditorium.
Why combine animation with live-action?
Before getting down to how a brand can combine and use the benefits of animation and live-action, let’s talk about why anyone would want to go into such advanced matters of content creation.
Here are the most popular uses of combined video content:
Breaking the ice. People are naturally reluctant towards new products, knowledge, and information. When they understand that they look at promotional content, most of them can develop a certain level of prejudice towards the brand. It happens because today’s content is indeed overflowing with product placement and commercial promotion. At the same time, animation still calls for positive association in people’s minds. It looks friendlier, more informative. When you combine live-action video with animated elements, your auditorium automatically feels that you want to entertain them, provide some new helpful information without imposing a new product;
Animation makes live-action more informative. While live-action videos remain most relatable for the bigger auditorium, animated elements help to create an atmosphere, a unique style of the video that will call for the viewer’s world vision personally. Animation makes videos more expressive, helps emphasize and highlight most essential details, and therefore turns any video into informative and educational content;
Raise brand awareness. People see commercial videos all the time in their social media newsfeed, on the TV, on street billboards, and even in movies. Eventually, consumers’ auditorium starts to filter this kind of information and pay less attention to it. Animation makes such videos look fresh, engaging, and original. It catches the viewer’s attention and holds it long enough to inspire communication and raise awareness about the brand.
Animation sells. When video content is made to sell, its primary purpose is to convert a viewer into a consumer. And while the process becomes more complex as soon as the viewer understands that the video is “selling,” animation still manages to hold users` attention and encourage credibility, making the selling process effortless.
Building long-term relationships through video content. Hardly can one video be efficient enough to sell or educate right away. Most probably, it will be a part of a multileveled content plan and marketing strategy. Combining animation with live-video content, you retain viewers, build relationships with them and encourage mutual communication. Eventually, the viewer makes most of the job, becoming interested in the topic and getting the information clearly and quickly from your content. It means that by putting a bit more effort into creating combined videos, you simultaneously liberate yourself from the necessity to go into advanced content creation schemes.
Combining animation with live video content, you talk to your viewers directly, giving them information in a straightforward, relatable, and engaging manner. Eventually, users see your content as the most informative one and prefer to address it and, therefore, tour the brand rather than looking for information from other sources. It is the main benefit and idea of a combination between live-action and animated videos.
How to combine animation with live-action videos?
Now that you understand the purpose and efficiency of combining animation with live-action videos, let’s talk about applying such content.
It is essential to understand that the efficiency of combined videos depends on various factors such as:
The target auditorium, its demography, interest, habits, etc.;
Your brand or industry;
The final goal and expectations from the content.
Therefore it is not enough to create a high-quality video that combines live-action with animation in a perfect ratio. Its proper placement and use determine the efficiency of such content.
About 3.5 billion people use social media every day. These statistics make platforms like Instagram, Facebook, Tik Tok, and others the most efficient fields, where you can reach your auditorium effortlessly.
By placing videos that combine animation with live-action, you get a chance to stand out in the users` newsfeed and catch their attention most efficiently. Being most expressive and engaging, those videos also have a significant competitive advantage on social media platforms since most users watch social media video content mute. It means that content creators have to rely mostly on informative visual elements, and animation remains the most efficient one.
Videos and blogs – the perfect marriage of content.
Including videos in blog posts makes the most informative, educational, and attractive for users, especially if those videos take the informative feature to a whole new level combining relatable live-action elements with animated ones.
Moreover, including combined video content into a blog, you kill two birds with one stone:
Educate users most efficiently;
Boost the traffic towards your website, blog, YouTube channel, etc.
This combination makes blogs most efficient. It gives readers a break and offers them an alternative way to receive and process the information. At the same time, it boosts activity around your posts and therefore ranks your website in top searches of Google and other search engines.
Combining animation and live-action videos works best for educational platforms and those brands that aim to promote their products and services by demonstrating their practical value.
Videos on landing pages
If a user got to your landing page, it means that he or she is looking for the information about your brand or product precisely. In this case, you get a chance to hit the spot immediately with an engaging, informative, relatable video that can become a decisive factor and turn a user into a consumer.
Combining animation and live-action in one video will allow you to summarize the product or service you offer, make a viewer believe that you want him to make a genuinely informed decision, and therefore inspire trust.
Those combined videos are so effective that placing them above all the rest of the information you traditionally provide on a landing page will turn it into the main decisive factor and instantly minimize your selling efforts.
Combined videos in E-mail marketing
While e-mail marking remains relevant today, it seems to have used all its resources, being one of the oldest promotion tools. Many businesses and educational platforms mistakenly deprive themselves of the apparent benefits of e-mail marketing, thinking that it is a field that has already been overused and exhausted.
Inserting video content into your e-mail marketing materials, you automatically raise the chances for your e-mail to be opened at all. And suppose the content is truly valuable, being informative, engaging, and entertaining at the same time. In that case, the user won’t only get interested in the current product, but he will most likely check out your following mailing. In other words, combined video content initially improves the efficiency of your e-mail marketing campaign.
The combination of animation and live-action videos is more than just an experiment with content. It helps animated videos become more relatable due to live elements and adapt them for various industries. At the same time, animated details in live-action content broaden its communicative qualities, making it acceptable for a larger auditorium, instantly informative and applicable for various fields, from corporate training to social media platforms.
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