Explainer Video Makers

June 24, 2022June 24, 2022

10 Successful Ecommerce marketing Strategies to improve results

The trends in eCommerce marketing are changing rapidly, and the strategies that might have worked perfectly and helped you to establish your business may not be efficient anymore in the observable future.

The E-commerce business industry is very dynamic and competitive. Should you lose the grip of the latest marketing trends and your close competitor leaves you in their dust.

In this article, we shall talk about the e-commerce marketing strategies that truly work for any kind of eCommerce business, helping companies raise awareness and attract customers or stay ahead of the competition, being as relevant as ever.

#1 Start with the content

Original and informative content is one of the evergreen e-commerce marketing ideas. However, it is important to understand what kind of content your target auditorium is expecting and what will draw and keep their attention.

The win-win situation is to combine entertainment with information Explainer videos, for example, are a perfect example of an e-commerce marketing strategy that can be adapted for every market niche and auditorium. It provides all the essential information about the product, service, or brand in a digestible manner and helps the viewer believe that they are making a well-informed decision choosing you over a competitor.

#2 Continue with content marketing

Content of your website or social media profile helps people navigate your e-commerce business and gain the necessary information to make final decisions. Content marketing is aimed at attracting new viewers and easily converting them into customers.

This e-commerce marketing strategy involves blog posts and social media postings as well as new letters, videos, etc. They are supposed to be short and clear and attractive, giving the viewer just enough information to leave them wanting for more. That is why they will click on the link and make a purchase eventually.

#3 Use e-mail marketing

E-mail marketing remains one of the foundations of the e-commerce business industry. It is your chance to get more personal with a customer, make them believe that you have cleated this explainer video or checklist, especially for them, and therefore raise the value and efficiency of your e-commerce marketing strategy.

#4 PPC advertising

Another evergreen e-commerce marketing strategy is the pay-per-click advertising, which stands on the “3 elephants”:

The ad
The offer
The landing page

Each next link must be a continuation of the previous one. Once an ad draws attention, describing a pain, you offer a solution, and the landing page will contain an explainer video that will clearly describe how the troubles will instantly go away with the help of your service or product.

#5 Personalisation

Quality e-commerce marketing is impossible without a personal approach to your target auditorium. Make sure to study your perfect customer, their demographics, background, and even the language and slang they are most likely to use, and create characters that may reflect the looks and behavior of your mediate customer.

Include all those elements into your explainer videos to make them look even more unique and personal.

#6 Retargeting

Someone who has already made an order is likely to return and become a regular customer. Retargeting is an e-commerce marketing strategy aimed at someone who might have visited your website but didn`t make a purchase for some reason.

Your retargeting campaign should be even more specific as this person is properly surveying and choosing between you and your closest competitor. Explainer videos are most helpful in this e-commerce marketing strategy as they instantly reveal all the advantages of choosing you over anyone else.

#7 Social Media Marketing

Social media is the most powerful tool for e-commerce marketing. It allows you to reach your auditorium faster and broaden your horizons, becoming visible to more people.

Above everything else, social media tools help you easily review and analyze people`s reactions to your every post and move, see what attracts more followers and what encourages them to contact you or make a purchase. It is also the best way to get live instant feedback about your every action and the e-commerce marketing strategy in general.

#8 SEO optimization

They say if you want to hide something forever, place it on the second page of the Google search.

Indeed, the closer your website appears to the search results, the higher your chances are of gaining a new customer. To do so, pay special attention to the trends and changes in SEO optimization, research and use keywords, update your website constantly and provide the most relevant information which is most likely to be searched at the moment.

#9 Go mobile

Today people are most likely to browse your website or social media profile from a mobile device. The trend is so robust that many experts advise targeting specifically mobile users for your e-commerce marketing strategy. Of course, mobile optimization of your website and the simplicity of making an order on the go are the essentials for modern e-commerce business.

#10 Website optimization

Whether we are talking about the mobile or desktop version of your website, it is essential to test and perfect its efficiency and user experience (UX) factor. The placement of all the essential buttons, navigation as well as pop-ups, and video content – everything should be complimentary and smooth, minimizing the risk of distraction or loss of interest while browsing.

Final thoughts

Modern e-commerce marketing ideas focus on personalization and the ability to provide viewers with useful yet digestible information in the friendliest manner possible.

Explained Video Makers (EVM) is a studio that provides thorough services of video content marketing for e-commerce businesses, helping them develop and deliver the content for websites and social media that attracts new customers, keeps the regulars interested, and helps those who are choosing between you and your closest competitors make the right decision.

Contact EVM today and see how modern e-commerce marketing strategies help to improve your results and reach your goals faster.

May 28, 2022May 28, 2022

The Top 7 Secrets to Creating High-Impact Explainer Videos!

Whether you are starting a video marketing campaign, need to recruit and train new employees or attract investors, an explainer video is an essential part of your strategy.

Explainer videos do exactly what they are meant to – explain the value and benefits of your product, describe your values and perspectives in the most engaging and digestible manner.

They can be adjusted for any auditorium and therefore become the most efficient and versatile tool for promotion, raising awareness, and turning viewers into customers or investors.

In this article, we shall talk about the impact of explainer video secrets and how you can use all of them for your business and marketing campaign.

Secret #1 – Storytelling

Original characters and high-quality animation are essential for a successful explainer video, but it is storytelling that keeps the viewer engaged and encourages them to contact your business, become a customer or continue following you in the future.

Make sure to address an explainer video production company that provides services of scriptwriters and holds creative briefs to help you get the most out of the explainer video’s benefits.

Secret #2 – The style

It is essential to work out a unique style and atmosphere for your whole video marketing campaign, including the explainer video.

Choose a character, color palette, and atmosphere that will unit all the explainer videos so the viewer will remain focused and be able to recognize your content and instantly associate it with your brand when they see it on social media, websites, and video hostings, etc.

Secret #3 – Address professionals

You may be the one who knows best how your brand is supposed to be presented to the audience and what kind of viewers are most likely to become your customers, but only a professional explainer video production company will turn your vision into reality and make it work for you in the fastest and easiest way possible.

The main impact of explainer video secrets is to make your message and vision clear, digestible, and engaging for viewers, and this transformation requires some level of experience and video production skills.

Secret #4 – The bigger picture

While the main purpose of an explainer video is to demonstrate to a viewer how your product or service can solve their current problems or describe the goals and methods of your organization, it is always best to show a bigger picture to keep viewers engaged and make them want to learn more.

How is your offer different from the competitor’s? What are the perspectives and future impacts of your work? How did you come up with this idea at all? Adding this information to your explainer video will help you go a bit beyond the main topic and reveal the more personal side of your brand that is always original and attractive.

Secret #5 – Focus on the brand and the logo

It is great that this particular product or service you describe in your explainer video solves the viewer’s current pain so easily. However, the main impact of explainer video secrets is to ensure that the viewer knows and remembers that it is your brand that provided this solution and recognizes the logo next time they see it.

It helps to easily introduce new products in the future and turn customers into regulars as they will learn to trust your brand and give credit to the new product automatically.

Secret #6 – Make the video accessible.

It is essential to engage several ways of information transfer in your explainer video simultaneously. Except for the voice-over, use visuals and graphs to make information more digestible. And don’t forget CC or bullet points as there is a big chance people will see it on mute in public places, offices, and transport.

Secret #7 – CTA is the key

The most impactful explainer videos are those that don’t only provide the viewer the valuable information but also tell directly what to do with everything they learned.

After you have described the benefits of your product, invite them to contact you to learn more and make an informed decision, subscribe for further tips and lifehacks, or leave their contacts to stay informed and keep track of further special offers.

Final thoughts

Explainer videos hit several birds for your business with one stone: they are attractive and engaging, provide valuable information and entertain while helping viewers make informed decisions.

Explainer Video Makers (EVM) is the best explainer video production company in India. They have years of experience and an impressive portfolio of successful projects that helped businesses, non-profits, and educational organizations from all over the world take their game to the next level, raise awareness and attract new customers and investors.

Contact EVM right now and learn more about the secret of high-impact explainer videos and how they can boost your business.

May 17, 2022

10 Biggest Trends in Online Marketing You Should Know in 2022

The recent Pandemic has resulted in an ultimate revolution in e-commerce and online marketing. The trends that have emerged during the past couple of years are shaping today`s digital marketing industry.

However, some of the online marketing tricks may be less relevant today than last year, while others gain momentum to become signature moves of tomorrow.

In this article, we shall talk about the online marketing trends of 2022 and why your business should adopt them as soon as possible.

Personalization

People are overwhelmed with information today, and it seems like everyone is trying to sell them something.

Personalized ads and video content are one of the online marketing tricks everyone should consider in 2022. Explainer video campaigns are the best way to create personalized and relatable content.

They allow you to speak directly to most perspective customers describing their pains precisely and providing straightforward solutions through your product or services.

Influencers and authority figures.

People trust information much more when they hear it from a favourite niche influencer or an authority figure like a doctor, analyst, teacher, etc.

While addressing such character is one of the hottest online marketing trends in the past years, using them for your explainer video campaign will instantly triple the effect of your digital marketing strategy: you share information instead of selling something right away, explain how a viewer can quickly improve their lives, and it comes from an expert.

Moving to Metaverse

Whole virtual ecosystems are the leading digital heritage of the Pandemic. Metaverse is undoubtfully the most developed and versatile, which offers endless digital marketing opportunities for all sorts of businesses.

Taking your niche in the Metaverse is not just an online marketing trend but a must in 2022.

Original content

It may seem very hard to create something original in online marketing today. However, there are adjustable content niches that allow any brand to be authentic and recognizable in their area.

Explainer video campaigns are among them. You can customize them for different auditoriums, adjust them for different platforms and still carry valuable information, making viewers want to hear more from you.

Online events

Another heritage of the Pandemic has now turned into one of the hottest online marketing trends.

Online events allow companies to communicate directly with prospective or existing customers, be more relatable and engaging, and keep abreast of the demands and expectations of their auditorium.

You can make those events entirely live, corporate explainer video content into them, or hold hybrid events, enriching live presentations with augmented reality experience.

Mobile optimization

We have already mentioned that it is important to optimize your content for the platform you use, but mobile optimization is the key to a successful online marketing campaign in 2022.

Most viewers will watch your content on their smartphones, tablets, and other mobile devices rather than on TV or desktop computers. The same is true for further research and eventual purchase.

Only fully-optimized content will turn a viewer into a customer seamlessly.

Explainer videos.

As mentioned several times above, explainer videos are among the online marketing tricks in 2022. Relatable and engaging, they show that your brand cares about the audience and wants to improve their lives rather than simply try to sell them something.

Digitalization

Billboards, flyers, and booklets are in the past. Even if you see them in real life, they are hardly as engaging as a viral video or your Tik Tok feed.

Global digitalization is among the essential online marketing trends in 2022.

SEO

It is essential that your customer will easily find you in a crowd of competitors and other information. SEO optimization is not only one of the online marketing tricks but a must today.

Carefully research the keywords and follow their rankings, and make sure that anyone can easily find you after seeing your catchy post or explainer video.

Awareness

People want to associate themselves with brands that show that they truly care about particular topics and want to contribute to solving issues that matter.

Through explainer video campaigns, careful storytelling, and social media marketing strategy. you will manage to create the necessary image and get the most out of this essential online marketing trend.

Conclusion.

Marketing has never been so digital as it is today, and your business can easily benefit from it! Explore the online resources, create original content and find a way to reach your audience online – the place people spend most of their time today.

Explainer Video Makers (EVM) is a studio with years of experience in the most efficient and trendy type of video content that helps all sorts of businesses and organizations speak directly to their audiences and engage them in long-term relations.

Contact EVM today and learn how to create an original explainer video campaign that will embrace and let you get the most out of the biggest online marketing trends in 2022.

March 7, 2022September 20, 2022

8 Ways How Explainer Videos Help Acquire New Customers and Sales

Explainer video boost sales, Connect your customers, Best Explainer video services in india.

Explainer videos are an exceptional segment of any video marketing campaign. Practice shows that those are explainer videos that help businesses connect to their customers on a whole new level and boost sales by an average of 20%.

In this article, we shall talk about why explainer videos are so successful, how they connect your customers, and explain the 8 ways any business can succeed using explainer videos.

Explainer videos are problem solvers.

The principle of any explainer video is to describe viewers’ problems in a relatable manner. And then they provide an instant available solution, which are your product, service, etc.

That is why explainer videos boost sales. They give the viewer a clear “problem-solution” picture that encourages making a purchase much easier and faster.

Explainer videos are most relatable.

Explainer videos are the best way to connect your customers as they speak directly to their pains and problems using relatable visuals and language.

It is easy to customize animated explainer video for a target auditorium and call for their emotional response and attachment that naturally converts into a purchase,

The explanation makes the information valuable.

The concept of explainer videos turns your message into valuable information. They don’t just sell a product but explain how exactly this product can help viewers and why this solution is better than any other option.

People value-helpful content, and explainer videos create an atmosphere for making an informed decision about the purchase.

The best way to grab attention

In the modern world, you have only several seconds to grab viewers` attention, persuade them that they need your product, and encourage them to make the purchase sooner.

Explainer videos allow you do it quickly without forcing a prospective customer to read through long articles search info to compare different products or services.

Explainer videos boost sales since they provide a viewer with exciting several-second content that answers their questions and entertains on the way.

Explainer videos are Cathy.

Statistically, people are most likely to remember and recall images and data they saw in an animated explainer video.

It allows you to make your brand more memorable and therefore boost sales.

They explain why a customer needs to make a purchase.

Unlike any other type of video content, explainer videos give that “try-before-you-buy” feeling. A viewer sees why and how this exact service can make their life better and therefore feel more confident about their purchase and thus boost sales.

Explainer videos are more clickable.

People always prefer a short explainer video to a long, detailed article that explains the benefits of your product and brand.

Explainer videos do the same job but are much faster and more viewer-friendly. That is why explainer videos are more clickable, which instantly leads to more traffic to your page and helps to boost sales.

Help you get viral

Original content from the best explainer video services in India is more likely to get shared and reposted on social media, messengers, etc.

It allows your business to get viral and recognizable. Such explainer videos connect your customers and create a community around your brand to boost sales and build a credible image.

Conclusion

Introducing explainer video content to your video marketing campaign, you get a chance to become most recognizable in your niche, talk directly to your target audience in a relatable and memorable manner, and skyrocket your sales, helping people to believe that they make informed decisions about an everyday purchase.

Explainer video makers (EVM) provide the best explainer video services in India. Their experience and creativity have already helped numerous brands worldwide connect with their customers on a new level and boost their sales.

Contact EVM today and explore the endless opportunities of explainer video content and original ways to acquire new customers and boost sales through them.

January 17, 2022January 17, 2022

6 Ultimate tips for Creating Energetic Video Ads for Your Business in 2022

ultimate tips for explainer video makers in india

Video ads are the core of a successful and efficient marketing strategy today. Explainer video in digital marketing is an integral element of any campaign. However, video ads are becoming more and more competitive, and sometimes it may become hard to reach your target audience even if you seem to use the latest trends in your video content.

In this article, we shall provide the 6 ultimate tips for video ads that will take your video marketing campaign to a new level in 2022, leaving competitors far behind.

6 Ultimate tips for Creating Energetic Video are:

Emphasis on social media.
Focus on the first seconds.
Know your audience.
Get the most out of SEO.
Call To Action.
Be recognisable.

Emphasis on social media

Social media platforms have turned into vast marketplaces that unite businesses and prosperous customers and investors worldwide.

Using explainer video in digital marketing and placing it on social media allows you to reach directly to your potential customer, making the conversation between the brand and public livelier and more personal and, therefore, most efficient.

Therefore, one of the ultimate tips for video ads in 2022, especially explainer videos, is to place as much content as possible on social media, initially converting casual viewers into customers.

Focus on the first seconds

If you use explainer video in digital marketing strategy, it is essential to remember the notorious “short attention span”. Modern viewer is often overwhelmed with the information that pours from social media, news and other sources all the time.

That is why it is vital to catch their attention, deliver the message in the first seconds of the video, and use the rest of the time to develop the original message and convert the viewer into a customer.

Focus on the first seconds of your explainer video is also among the ultimate tips for video ads in 2022.

Know your audience

Being relatable is one of the ultimate tips for video ads today.

The best feature of explainer videos in digital marketing is that they allow you to speak directly to the viewer, making the conversation most personal and your campaign most relatable.

Therefore, it is essential to study your target audience precisely and develop the most detailed video marketing campaign that knows the viewers` “pains” and provides instant solutions through your products or services.

Get the most out of SEO

SEO is the key to success in any digital campaign. While more and more brands recognise the efficiency of explainer videos, this video content segment is becoming most competitive. Getting the most out of SEO is among the ultimate tips for video ads, primarily if you use the trendy explainer video in digital marketing.

Use keywords in the titles and video descriptions, and comment section. And make sure that the size and keyword concentration correspond to the relevant SEO requirements. Otherwise, your content will be invisible to the search engine or simply blocked.

Call To Action

CTA is essential for any marketing content, especially for explainer video in digital marketing. All your efforts and investment into the campaign will go in vain if you don’t direct the viewer towards the action, you need them to take after seeing your video ad.

That is why introducing CTA`s like “leave a message”, “buy now”, “follow for more”, etc. have always been and will remain among the ultimate tips for video ads.

Be recognisable

Once again, there are tons of video content today. And while explainer video in digital marketing is highly efficient, it is essential to be consistent with your overall strategy and become a recognisable brand for your potential or regular customer.

The ultimate tips for video ads always emphasise the brand image, a uniform colour palette, animation style, characters and storytelling in your explainer video and any other promotional content. That way, you raise brand awareness and obtain your niche in the market and customers` minds.

Conclusion

The ultimate tips for video ads in 2022 mainly concentrate on the importance of explainer video in digital marketing and the way to get the most out of them to boost your campaign this year.

To enjoy all the benefits of the trendiest video content, it is essential to address experts who know all the ins and outs of video ads, particularly such powerful tools as explainer videos.

Explainer Video Makers (EVM) is a studio with vast experience in marketing and content creation and an impressive portfolio of successful customers who adopted explainer video in digital marketing and became the leaders in their niches.

Contact EVM today and make sure that your business will get the most out of ultimate tips for video ads as well as the benefits of such a powerful tool as explainer videos.

December 11, 2021December 11, 2021

Why Your Brand Needs Custom Animated Videos in 2022? 8 Top Reasons

Custom animated videos, especially animated explainer videos, are among the most powerful marketing and branding tools today. They appeal directly to prospective customers and represent your business or service as the best solution for their current problem.

In this article, we shall provide 8 top reasons why your brand needs custom animated videos in 2022 with the help of experts from Explainer Video Makers – the leading animated explainer video company in India.

Attractive and engaging content.
Convert viewers into consumers.
Increase brand awareness.
Leave competitors behind.
Save your time.
Save your money.
Suitable for social media.
Increasing the conversion rate

Attractive and engaging content

Custom animated videos are built precisely for your brand and your perspective customers. They use images, language, and atmosphere that appeal to them directly. With the help of an animated explainer company in India, you get unique and highly efficient video content faster.

Convert viewers into consumers

An animated explainer video company will provide you with content that instantly converts viewers into consumers. Custom explainer videos demonstrate how your product or service is the best solution and precisely what they need to make their lives better!

Increase brand awareness

Custom animated videos create a unique image and atmosphere around your brand. It helps customers think about you and your products right away when they need to solve a particular problem or look for an expert opinion from someone they can trust.

Leave competitors behind.

Addressing an animated explainer video company in India, you receive unique and trendy video content that will put your brand ahead of the competition since explainer videos make it clear to customers why they should prefer your product over analogs.

Save your time

Being one of the most experienced animated explainer video companies in India, EVM has the necessary experience, knowledge, and techniques that help you get efficient content right away instead of building a complicated and time-consuming video marketing campaign without explainer videos.

Save your money

The faster a customer understands why your product is the best solution for them, the less money you will have to spend on an engaging and efficient video marketing strategy. Custom animated videos do the job instantly and save you a great deal of money.

Suitable for social media

Social media platforms are the most prosperous and dynamic market places today. Custom animated videos can easily be adjusted according to any platform`s format and demands, appealing to their audience in the best manner.

Increasing the conversion rate

While all other video content helps attract and raise brand awareness, the Animated Explainer Video Company in India will provide you with content that does not just draw attention but encourages a viewer to make a purchase, subscribe or perform any other action that you need. Custom animated videos and especially explainer videos have the highest conversion rate.

Custom animated explainer videos help you present your brand, product, or service, explain its value and engage a viewer into a conversation in the most efficient manner. EVM is an Animated Explainer Video Company in India with years of experience and numerous customers from different industries and market segments that skyrocket their conversion rate due to efficient video marketing strategy.

Today is your turn! Contact Explainer Video Makers today and discover the endless benefits of professional custom animated videos that will boost your brand awareness and leave your competitors far behind in 2022.

#1 Start with the content

#2 Continue with content marketing

#3 Use e-mail marketing

#4 PPC advertising

#5 Personalisation

#6 Retargeting

#7 Social Media Marketing

#8 SEO optimization

#9 Go mobile

#10 Website optimization

Final thoughts

Secret #1 – Storytelling

Secret #2 – The style

Secret #3 – Address professionals

Secret #4 – The bigger picture

Secret #5 – Focus on the brand and the logo

Secret #6 – Make the video accessible.

Secret #7 – CTA is the key

Final thoughts

Personalization

Influencers and authority figures.

Moving to Metaverse

Original content

Online events

Mobile optimization

Digitalization

SEO

Awareness

Conclusion.

Explainer videos are problem solvers.

Explainer videos are most relatable.

The explanation makes the information valuable.

The best way to grab attention

Explainer videos are Cathy.

They explain why a customer needs to make a purchase.

Explainer videos are more clickable.

Help you get viral

Conclusion

Emphasis on social media

Focus on the first seconds

Know your audience

Get the most out of SEO

Call To Action

Be recognisable

Conclusion

Attractive and engaging content

Convert viewers into consumers

Leave competitors behind.

Save your time

Save your money

Suitable for social media

Increasing the conversion rate

We can help you.