Explainer Video Makers

January 28, 2023February 2, 2023

Role of Animated Characters in Explainer Videos

Mickey Mouse, Garfield, and Shrek – These animated characters are probably more famous and recognizable than most celebrities and movie stars. They prove that a character does not have to be customary, realistic, or even human to be relatable and appealing to a wide audience worldwide.

Animated characters have long ago crossed the line of being used strictly for entertainment. Today they are an integral part of successful animated explainer videos, efficient marketing video content, and much more.

In this article, we shall talk about the importance of animated characters from the point of view of creators of an explainer video company, those who help hundreds of businesses worldwide get the most out of animated explainer content.

Animated characters humanize a business without making it dependable

It is very important for a business to have a “face,” someone who will represent everything the company and its customers stand for.

However, the biggest problem with such a strategy is that people are only human. They make mistakes, change their mind, break contracts, etc. In other words, it can make a business pretty dependable.

Animated characters, as well as the whole idea of an animated explainer video, on the contrary, provide a brand with multiple customizations and adjustment options with minimum investment and effort. Animated characters are attractive, relatable, and approachable. They take away the strictly commercial feel from your marketing campaign and make you and your product attractive to your target audience.

Animated characters attract various customers

Animated characters are easily adjustable. You can easily change them with time or even launch several marketing campaigns for different groups of customers using the same recognizable character but in different variations for certain viewers, age groups, etc.

An explainer video production company that works on your campaign can develop several variants of the same character, modernize your existing one or quickly make any changes according to the latest trends in your target audience. In other words, animated characters allow making your campaign most dynamic and up-to-date.

Animated characters are more engaging

Animated explainer videos are so popular today because they are the most efficient and engaging. They attract various viewers, encourage communication, and easily convert them into customers, persuade, educate, etc.

An explainer video company will help you create and adjust animated characters that will appeal to all sorts of viewers, from students and trainees to investors and prospective B2B partners. They will look, speak and behave in a way that will make those viewers engage in fruitful communication with your brand.

Animated characters make everything less scary, boring, or complicated

Explainer videos, especially those made for the company`s internal use or staff training, tend to get dull and, therefore, inefficient. Using animated explainer video services, you make sure that the viewers are informed, educated, and also entertained, and encouraged at the same time.

The same is true for frightening or “uncomfortable” topics such as healthcare or safety. An animated character will have a soothing effect and take away the element of fear and panic to allow a viewer to concentrate on the important information and instructions you want to share in your animated explainer video.

Final thoughts

Animated characters take your explainer video content to a whole new level and allow you to create a campaign that hits the target precisely, speaking directly to a prospective customer or investor in their language and through the image they find most attractive and relatable.

The best explainer video production company will help you create versatile adjustable animated characters for all purposes of your explainer video campaign.

If you want to learn more about the benefits and perspectives of animated explainer videos for your business or look for the best explainer video services on the market, make sure to contact Explainer Video Makers.

This studio has vast experience in creating explainer videos for various purposes and customers. Explainer Video Makers is a studio that unites passionate and inspired creators who develop original video content ideas and build unique animated characters for each customer to help them reach their goals faster.

September 26, 2022September 26, 2022

Best Whiteboard Explainer Videos Examples to Watch in 2022

Whiteboard explainer videos are the most eloquent and minimalistic genre of explainer videos. Mainly that is why it is so successful and efficient today. More and more industries, businesses, and organizations have discovered and adopted the benefits of whiteboard animation services, considering them the most efficient way to engage a viewer and draw and keep their attention.

There are several reasons why you and your business may want to address a whiteboard explainer videos company planning your next marketing campaign:

These videos go straight to the point, helping the viewer easily visualize the information and carefully leading them towards the action you want them to take next;
Whiteboard explainer videos mentally take viewers to their school years, making the information they receive look more credible and justified;
Despite their apparent simplicity, whiteboard explainer videos are the most dynamic and diverse type of explainer animation that allows one to receive and process information easier, no matter how complicated the topic may be.

In this article, we shall go over the best whiteboard explainer videos released this year. It will help you understand the concept and trends of the whiteboard animation services and see how they can be useful in your case.

The history of marriage

This video is a great example of how a complex subject that requires massive research can be presented in an engaging and digestible manner and squeezed into just 3 minutes with the help of whiteboard animation services.

Unilever Men Skincare Campaign

This campaign uses Whiteboard explainer videos, killing two birds with one stone. On the one hand, those are entertaining and funny short videos, which are most likely to become viral on social media. At the same time, they allow to represent and draw attention to the advertised product itself and convince viewers of the necessity of using these particular products for their daily skincare.

Insurance policy advertising

The main goal of a marketing explainer video is to evoke emotions, draw viewers` attention to a particular problem and convince them that it is your product or service that will help them overcome it easily and in the most beneficial manner.

This is exactly what an insurance company did, using whiteboard animation services for their campaign. Engaging and relatable, this video talks to the particular target auditorium, easily converting viewers into customers.

AFEX Risk Management Campaign

In their Risk Management Campaign, this business uses a combination of whiteboard explainer videos with 3D animation and even elements of live action. All these elements make the overall 30-second video eye-catching and memorable, while the complex idea of risk management of the currency exchange market is explained through an understandable and relatable scenario in less than a minute.

Interoperable Europe

Another example of how whiteboard animation services can be combined with 3D and other visual effects to create a wholesome and outstanding explainer video. Once again, we see how a complicated concept you may have not even heard about before is explained in a relatable and digestible manner to make a viewer feel more confident with the topic, raise awareness and get extra views since these kinds of video campaigns are most likely to go viral on social media.

Final Thoughts

Whiteboard explainer videos are one of the most versatile and efficient kinds of explainer animation that can boost your marketing campaign once done with the assistance of an experienced professional studio.

Explainer Video Makers is one of the leading studios in India with sufficient experience and deep knowledge of the latest trends in explainer animation.

Contact EVM today for more information about whiteboard animation services and other explainer video formats, their benefits, peculiarities, and numerous ways they can take your business or organization to a new level.

June 24, 2022June 24, 2022

10 Successful Ecommerce marketing Strategies to improve results

The trends in eCommerce marketing are changing rapidly, and the strategies that might have worked perfectly and helped you to establish your business may not be efficient anymore in the observable future.

The E-commerce business industry is very dynamic and competitive. Should you lose the grip of the latest marketing trends and your close competitor leaves you in their dust.

In this article, we shall talk about the e-commerce marketing strategies that truly work for any kind of eCommerce business, helping companies raise awareness and attract customers or stay ahead of the competition, being as relevant as ever.

#1 Start with the content

Original and informative content is one of the evergreen e-commerce marketing ideas. However, it is important to understand what kind of content your target auditorium is expecting and what will draw and keep their attention.

The win-win situation is to combine entertainment with information Explainer videos, for example, are a perfect example of an e-commerce marketing strategy that can be adapted for every market niche and auditorium. It provides all the essential information about the product, service, or brand in a digestible manner and helps the viewer believe that they are making a well-informed decision choosing you over a competitor.

#2 Continue with content marketing

Content of your website or social media profile helps people navigate your e-commerce business and gain the necessary information to make final decisions. Content marketing is aimed at attracting new viewers and easily converting them into customers.

This e-commerce marketing strategy involves blog posts and social media postings as well as new letters, videos, etc. They are supposed to be short and clear and attractive, giving the viewer just enough information to leave them wanting for more. That is why they will click on the link and make a purchase eventually.

#3 Use e-mail marketing

E-mail marketing remains one of the foundations of the e-commerce business industry. It is your chance to get more personal with a customer, make them believe that you have cleated this explainer video or checklist, especially for them, and therefore raise the value and efficiency of your e-commerce marketing strategy.

#4 PPC advertising

Another evergreen e-commerce marketing strategy is the pay-per-click advertising, which stands on the “3 elephants”:

The ad
The offer
The landing page

Each next link must be a continuation of the previous one. Once an ad draws attention, describing a pain, you offer a solution, and the landing page will contain an explainer video that will clearly describe how the troubles will instantly go away with the help of your service or product.

#5 Personalisation

Quality e-commerce marketing is impossible without a personal approach to your target auditorium. Make sure to study your perfect customer, their demographics, background, and even the language and slang they are most likely to use, and create characters that may reflect the looks and behavior of your mediate customer.

Include all those elements into your explainer videos to make them look even more unique and personal.

#6 Retargeting

Someone who has already made an order is likely to return and become a regular customer. Retargeting is an e-commerce marketing strategy aimed at someone who might have visited your website but didn`t make a purchase for some reason.

Your retargeting campaign should be even more specific as this person is properly surveying and choosing between you and your closest competitor. Explainer videos are most helpful in this e-commerce marketing strategy as they instantly reveal all the advantages of choosing you over anyone else.

#7 Social Media Marketing

Social media is the most powerful tool for e-commerce marketing. It allows you to reach your auditorium faster and broaden your horizons, becoming visible to more people.

Above everything else, social media tools help you easily review and analyze people`s reactions to your every post and move, see what attracts more followers and what encourages them to contact you or make a purchase. It is also the best way to get live instant feedback about your every action and the e-commerce marketing strategy in general.

#8 SEO optimization

They say if you want to hide something forever, place it on the second page of the Google search.

Indeed, the closer your website appears to the search results, the higher your chances are of gaining a new customer. To do so, pay special attention to the trends and changes in SEO optimization, research and use keywords, update your website constantly and provide the most relevant information which is most likely to be searched at the moment.

#9 Go mobile

Today people are most likely to browse your website or social media profile from a mobile device. The trend is so robust that many experts advise targeting specifically mobile users for your e-commerce marketing strategy. Of course, mobile optimization of your website and the simplicity of making an order on the go are the essentials for modern e-commerce business.

#10 Website optimization

Whether we are talking about the mobile or desktop version of your website, it is essential to test and perfect its efficiency and user experience (UX) factor. The placement of all the essential buttons, navigation as well as pop-ups, and video content – everything should be complimentary and smooth, minimizing the risk of distraction or loss of interest while browsing.

Final thoughts

Modern e-commerce marketing ideas focus on personalization and the ability to provide viewers with useful yet digestible information in the friendliest manner possible.

Explained Video Makers (EVM) is a studio that provides thorough services of video content marketing for e-commerce businesses, helping them develop and deliver the content for websites and social media that attracts new customers, keeps the regulars interested, and helps those who are choosing between you and your closest competitors make the right decision.

Contact EVM today and see how modern e-commerce marketing strategies help to improve your results and reach your goals faster.

June 12, 2022June 20, 2022

6 Best product demo videos and how they can help to promote sales?

Product demonstration videos (or product demos) are a type of video content that helps demonstrate your product’s features in a way most engaging for the target audience.

For example, a smartphone can be used for communication with friends and families, entertainment and creativity, or as an essential tool for work, business, etc.

All those are very different characteristics that appeal to different types of clients. But those people may be equally interested in your product demo video campaign.

In this article, we shall talk about the 6 trendiest examples of product demo videos and ways a product demo video production agency can help you boost your sales this year.

A unique solution for a particular problem

A product demo video will help you show prospective buyers that you are not just selling another device, cosmetic product, service, etc. Still, you are offering them a solution designed precisely for the problem they may be facing right now.

Such product demo videos allow customers to put additional meaning to the item or service they see, and your product becomes the embodiment of their happier and more comfortable lives.

It is not just a bicycle but a way to save money on gas and get healthier. Not another makeup foundation, but a means to look young and fresh, etc.

A product demo video company will help you highlight such features of your product in present them precisely to the audience most interested in them.

Depot Man

Informative and enlightening videos

People feel more confident and satisfied with their purchases when they are sure they have made an informed decision based on solid data and evidence.

Product demonstration videos focused on educating the viewer serve this purpose perfectly. From these videos, viewers may learn some valuable information about your product, relevant statistics, experts` prognosis, etc.

Animated video content created by a professional product demo video company is a great way to engage viewers, deliver information in the most digestible manner and encourage them to make the purchase faster.

Cromance DeX

Sharing passion and motivation

People are fairly tired of faceless global brands that simply poor new products on the market daily. To engage viewers and turn them into your customers, you can use product demonstration videos demonstrating your passion and excitement about your product.

Include in your video details about the developers and designers who explain how the product was born and who it is meant for. Talk about the company’s history, principles, and the way to success. Make the viewer believe that you have created the product with them in mind!

A product demo video production agency that uses this concept will help you make your brand alive, relatable, and therefore desirable.

Chats About App

Feel-good videos

Another way to engage the viewers through emotions is to show in your product demonstration videos how your products or services make people feel and help them become happier.

Changing the color pattern or background music to a “happier” one as soon as the character uses the product will create an emotional contrast and help viewers associate the item or your brand with positive emotions.

Orbit Express

Letting the product speak for itself

Another efficient type of product demonstration video is those that make the product the main and only character.

Using minimalistic animation, black white background, and voice-over, you help viewers concentrate on the product itself and its outstanding features and recognize it easily in the shop or on the website.

Talk to your product demo video company, explain what makes your product stand out or which features you want to highlight, and enjoy the benefits of this minimalistic yet very efficient concept.

Apple

Storytelling videos

This type of product demonstration video, in a way, combines the best features of all the product demos we described above.

By demonstrating how your product remains relevant in different situations for the same character or how much it changes their life, you approach your viewer’s heart and soul and make the product look relatable, “alive” and a relevant solution.

Blume

Product demonstration videos are a great way to promote your sales and quickly turn your followers and viewers into customers.

Depending on the overall image of your brand and its values, a professional product demo video production agency like Explainer Video Makers will choose the best strategy or combine several concepts to create your unique product demo video campaign.

Explainer video makers have vast experience producing efficient video content for businesses and organizations from all niches. These professional artists and creators know the peculiarities and needs of a=every auditorium. They will help you present your product in a way most attractive to those who you most want to see as your customers.

Contact EVM today and discover endless opportunities and benefits of a unique and professionally-made product demo video campaign.

May 28, 2022May 28, 2022

The Top 7 Secrets to Creating High-Impact Explainer Videos!

Whether you are starting a video marketing campaign, need to recruit and train new employees or attract investors, an explainer video is an essential part of your strategy.

Explainer videos do exactly what they are meant to – explain the value and benefits of your product, describe your values and perspectives in the most engaging and digestible manner.

They can be adjusted for any auditorium and therefore become the most efficient and versatile tool for promotion, raising awareness, and turning viewers into customers or investors.

In this article, we shall talk about the impact of explainer video secrets and how you can use all of them for your business and marketing campaign.

Secret #1 – Storytelling

Original characters and high-quality animation are essential for a successful explainer video, but it is storytelling that keeps the viewer engaged and encourages them to contact your business, become a customer or continue following you in the future.

Make sure to address an explainer video production company that provides services of scriptwriters and holds creative briefs to help you get the most out of the explainer video’s benefits.

Secret #2 – The style

It is essential to work out a unique style and atmosphere for your whole video marketing campaign, including the explainer video.

Choose a character, color palette, and atmosphere that will unit all the explainer videos so the viewer will remain focused and be able to recognize your content and instantly associate it with your brand when they see it on social media, websites, and video hostings, etc.

Secret #3 – Address professionals

You may be the one who knows best how your brand is supposed to be presented to the audience and what kind of viewers are most likely to become your customers, but only a professional explainer video production company will turn your vision into reality and make it work for you in the fastest and easiest way possible.

The main impact of explainer video secrets is to make your message and vision clear, digestible, and engaging for viewers, and this transformation requires some level of experience and video production skills.

Secret #4 – The bigger picture

While the main purpose of an explainer video is to demonstrate to a viewer how your product or service can solve their current problems or describe the goals and methods of your organization, it is always best to show a bigger picture to keep viewers engaged and make them want to learn more.

How is your offer different from the competitor’s? What are the perspectives and future impacts of your work? How did you come up with this idea at all? Adding this information to your explainer video will help you go a bit beyond the main topic and reveal the more personal side of your brand that is always original and attractive.

Secret #5 – Focus on the brand and the logo

It is great that this particular product or service you describe in your explainer video solves the viewer’s current pain so easily. However, the main impact of explainer video secrets is to ensure that the viewer knows and remembers that it is your brand that provided this solution and recognizes the logo next time they see it.

It helps to easily introduce new products in the future and turn customers into regulars as they will learn to trust your brand and give credit to the new product automatically.

Secret #6 – Make the video accessible.

It is essential to engage several ways of information transfer in your explainer video simultaneously. Except for the voice-over, use visuals and graphs to make information more digestible. And don’t forget CC or bullet points as there is a big chance people will see it on mute in public places, offices, and transport.

Secret #7 – CTA is the key

The most impactful explainer videos are those that don’t only provide the viewer the valuable information but also tell directly what to do with everything they learned.

After you have described the benefits of your product, invite them to contact you to learn more and make an informed decision, subscribe for further tips and lifehacks, or leave their contacts to stay informed and keep track of further special offers.

Final thoughts

Explainer videos hit several birds for your business with one stone: they are attractive and engaging, provide valuable information and entertain while helping viewers make informed decisions.

Explainer Video Makers (EVM) is the best explainer video production company in India. They have years of experience and an impressive portfolio of successful projects that helped businesses, non-profits, and educational organizations from all over the world take their game to the next level, raise awareness and attract new customers and investors.

Contact EVM right now and learn more about the secret of high-impact explainer videos and how they can boost your business.

May 17, 2022

10 Biggest Trends in Online Marketing You Should Know in 2022

The recent Pandemic has resulted in an ultimate revolution in e-commerce and online marketing. The trends that have emerged during the past couple of years are shaping today`s digital marketing industry.

However, some of the online marketing tricks may be less relevant today than last year, while others gain momentum to become signature moves of tomorrow.

In this article, we shall talk about the online marketing trends of 2022 and why your business should adopt them as soon as possible.

Personalization

People are overwhelmed with information today, and it seems like everyone is trying to sell them something.

Personalized ads and video content are one of the online marketing tricks everyone should consider in 2022. Explainer video campaigns are the best way to create personalized and relatable content.

They allow you to speak directly to most perspective customers describing their pains precisely and providing straightforward solutions through your product or services.

Influencers and authority figures.

People trust information much more when they hear it from a favourite niche influencer or an authority figure like a doctor, analyst, teacher, etc.

While addressing such character is one of the hottest online marketing trends in the past years, using them for your explainer video campaign will instantly triple the effect of your digital marketing strategy: you share information instead of selling something right away, explain how a viewer can quickly improve their lives, and it comes from an expert.

Moving to Metaverse

Whole virtual ecosystems are the leading digital heritage of the Pandemic. Metaverse is undoubtfully the most developed and versatile, which offers endless digital marketing opportunities for all sorts of businesses.

Taking your niche in the Metaverse is not just an online marketing trend but a must in 2022.

Original content

It may seem very hard to create something original in online marketing today. However, there are adjustable content niches that allow any brand to be authentic and recognizable in their area.

Explainer video campaigns are among them. You can customize them for different auditoriums, adjust them for different platforms and still carry valuable information, making viewers want to hear more from you.

Online events

Another heritage of the Pandemic has now turned into one of the hottest online marketing trends.

Online events allow companies to communicate directly with prospective or existing customers, be more relatable and engaging, and keep abreast of the demands and expectations of their auditorium.

You can make those events entirely live, corporate explainer video content into them, or hold hybrid events, enriching live presentations with augmented reality experience.

Mobile optimization

We have already mentioned that it is important to optimize your content for the platform you use, but mobile optimization is the key to a successful online marketing campaign in 2022.

Most viewers will watch your content on their smartphones, tablets, and other mobile devices rather than on TV or desktop computers. The same is true for further research and eventual purchase.

Only fully-optimized content will turn a viewer into a customer seamlessly.

Explainer videos.

As mentioned several times above, explainer videos are among the online marketing tricks in 2022. Relatable and engaging, they show that your brand cares about the audience and wants to improve their lives rather than simply try to sell them something.

Digitalization

Billboards, flyers, and booklets are in the past. Even if you see them in real life, they are hardly as engaging as a viral video or your Tik Tok feed.

Global digitalization is among the essential online marketing trends in 2022.

SEO

It is essential that your customer will easily find you in a crowd of competitors and other information. SEO optimization is not only one of the online marketing tricks but a must today.

Carefully research the keywords and follow their rankings, and make sure that anyone can easily find you after seeing your catchy post or explainer video.

Awareness

People want to associate themselves with brands that show that they truly care about particular topics and want to contribute to solving issues that matter.

Through explainer video campaigns, careful storytelling, and social media marketing strategy. you will manage to create the necessary image and get the most out of this essential online marketing trend.

Conclusion.

Marketing has never been so digital as it is today, and your business can easily benefit from it! Explore the online resources, create original content and find a way to reach your audience online – the place people spend most of their time today.

Explainer Video Makers (EVM) is a studio with years of experience in the most efficient and trendy type of video content that helps all sorts of businesses and organizations speak directly to their audiences and engage them in long-term relations.

Contact EVM today and learn how to create an original explainer video campaign that will embrace and let you get the most out of the biggest online marketing trends in 2022.

Animated characters humanize a business without making it dependable

Animated characters attract various customers

Animated characters are more engaging

Animated characters make everything less scary, boring, or complicated

Final thoughts

The history of marriage

Unilever Men Skincare Campaign

Insurance policy advertising

AFEX Risk Management Campaign

Interoperable Europe

Final Thoughts

#1 Start with the content

#2 Continue with content marketing

#3 Use e-mail marketing

#4 PPC advertising

#5 Personalisation

#6 Retargeting

#7 Social Media Marketing

#8 SEO optimization

#9 Go mobile

#10 Website optimization

Final thoughts

A unique solution for a particular problem

Informative and enlightening videos

Sharing passion and motivation

Feel-good videos

Letting the product speak for itself

Storytelling videos

Secret #1 – Storytelling

Secret #2 – The style

Secret #3 – Address professionals

Secret #4 – The bigger picture

Secret #5 – Focus on the brand and the logo

Secret #6 – Make the video accessible.

Secret #7 – CTA is the key

Final thoughts

Personalization

Influencers and authority figures.

Moving to Metaverse

Original content

Online events

Mobile optimization

Digitalization

SEO

Awareness

Conclusion.

We can help you.