Category: explainer video

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Role of Animated Characters in Explainer Videos

Animated character header

Mickey Mouse, Garfield, and Shrek – These animated characters are probably more famous and recognizable than most celebrities and movie stars. They prove that a character does not have to be customary, realistic, or even human to be relatable and appealing to a wide audience worldwide.

Animated characters have long ago crossed the line of being used strictly for entertainment. Today they are an integral part of successful animated explainer videos, efficient marketing video content, and much more.

In this article, we shall talk about the importance of animated characters from the point of view of creators of an explainer video company, those who help hundreds of businesses worldwide get the most out of animated explainer content.

Animated characters humanize a business without making it dependable

It is very important for a business to have a “face,” someone who will represent everything the company and its customers stand for.

However, the biggest problem with such a strategy is that people are only human. They make mistakes, change their mind, break contracts, etc. In other words, it can make a business pretty dependable.

Animated characters, as well as the whole idea of an animated explainer video, on the contrary, provide a brand with multiple customizations and adjustment options with minimum investment and effort. Animated characters are attractive, relatable, and approachable. They take away the strictly commercial feel from your marketing campaign and make you and your product attractive to your target audience.

Animated characters attract various customers

Animated characters are easily adjustable. You can easily change them with time or even launch several marketing campaigns for different groups of customers using the same recognizable character but in different variations for certain viewers, age groups, etc.

An explainer video production company that works on your campaign can develop several variants of the same character, modernize your existing one or quickly make any changes according to the latest trends in your target audience. In other words, animated characters allow making your campaign most dynamic and up-to-date.

Importance of animated characters

Animated characters are more engaging

Animated explainer videos are so popular today because they are the most efficient and engaging. They attract various viewers, encourage communication, and easily convert them into customers, persuade, educate, etc.

An explainer video company will help you create and adjust animated characters that will appeal to all sorts of viewers, from students and trainees to investors and prospective B2B partners. They will look, speak and behave in a way that will make those viewers engage in fruitful communication with your brand.

Animated characters make everything less scary, boring, or complicated

Explainer videos, especially those made for the company`s internal use or staff training, tend to get dull and, therefore, inefficient. Using animated explainer video services, you make sure that the viewers are informed, educated, and also entertained, and encouraged at the same time.

The same is true for frightening or “uncomfortable” topics such as healthcare or safety. An animated character will have a soothing effect and take away the element of fear and panic to allow a viewer to concentrate on the important information and instructions you want to share in your animated explainer video.

Final thoughts

Animated characters take your explainer video content to a whole new level and allow you to create a campaign that hits the target precisely, speaking directly to a prospective customer or investor in their language and through the image they find most attractive and relatable.

The best explainer video production company will help you create versatile adjustable animated characters for all purposes of your explainer video campaign.

If you want to learn more about the benefits and perspectives of animated explainer videos for your business or look for the best explainer video services on the market, make sure to contact Explainer Video Makers.

This studio has vast experience in creating explainer videos for various purposes and customers. Explainer Video Makers is a studio that unites passionate and inspired creators who develop original video content ideas and build unique animated characters for each customer to help them reach their goals faster.

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Best Whiteboard Explainer Videos Examples to Watch in 2022

Best Whiteboard Explainer Videos Examples

Whiteboard explainer videos are the most eloquent and minimalistic genre of explainer videos. Mainly that is why it is so successful and efficient today. More and more industries, businesses, and organizations have discovered and adopted the benefits of whiteboard animation services, considering them the most efficient way to engage a viewer and draw and keep their attention.

There are several reasons why you and your business may want to address a whiteboard explainer videos company planning your next marketing campaign:

  • These videos go straight to the point, helping the viewer easily visualize the information and carefully leading them towards the action you want them to take next;
  • Whiteboard explainer videos mentally take viewers to their school years, making the information they receive look more credible and justified;
  • Despite their apparent simplicity, whiteboard explainer videos are the most dynamic and diverse type of explainer animation that allows one to receive and process information easier, no matter how complicated the topic may be.

In this article, we shall go over the best whiteboard explainer videos released this year. It will help you understand the concept and trends of the whiteboard animation services and see how they can be useful in your case.

The history of marriage

explainer video production company

This video is a great example of how a complex subject that requires massive research can be presented in an engaging and digestible manner and squeezed into just 3 minutes with the help of whiteboard animation services.

Unilever Men Skincare Campaign

explainer video makers services

This campaign uses Whiteboard explainer videos, killing two birds with one stone. On the one hand, those are entertaining and funny short videos, which are most likely to become viral on social media. At the same time, they allow to represent and draw attention to the advertised product itself and convince viewers of the necessity of using these particular products for their daily skincare.

Insurance policy advertising

white board animation production company

The main goal of a marketing explainer video is to evoke emotions, draw viewers` attention to a particular problem and convince them that it is your product or service that will help them overcome it easily and in the most beneficial manner.

This is exactly what an insurance company did, using whiteboard animation services for their campaign. Engaging and relatable, this video talks to the particular target auditorium, easily converting viewers into customers.

AFEX Risk Management Campaign

2d white board animation services

In their Risk Management Campaign, this business uses a combination of whiteboard explainer videos with 3D animation and even elements of live action. All these elements make the overall 30-second video eye-catching and memorable, while the complex idea of risk management of the currency exchange market is explained through an understandable and relatable scenario in less than a minute.

Interoperable Europe

whiteboard animation studio in india

Another example of how whiteboard animation services can be combined with 3D and other visual effects to create a wholesome and outstanding explainer video. Once again, we see how a complicated concept you may have not even heard about before is explained in a relatable and digestible manner to make a viewer feel more confident with the topic, raise awareness and get extra views since these kinds of video campaigns are most likely to go viral on social media.

Final Thoughts

Whiteboard explainer videos are one of the most versatile and efficient kinds of explainer animation that can boost your marketing campaign once done with the assistance of an experienced professional studio.

Explainer Video Makers is one of the leading studios in India with sufficient experience and deep knowledge of the latest trends in explainer animation.

Contact EVM today for more information about whiteboard animation services and other explainer video formats, their benefits, peculiarities, and numerous ways they can take your business or organization to a new level. 

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Video Marketing Funnel strategies and How to Convert Using Video

Video Marketing Funnel strategies

A marketing funnel is a tool aimed to lead your audience from the moment they hear about your business for the first time till the moment they make a purchase. A Video marketing funnel does it using video content, explainer videos that demonstrate to the viewer that your product or service is valuable, potent, and are successfully used by the relatable audience already.

In this article, we shall talk about how video marketing funnels work, why they are so effective today, and how to get the most out of popular video marketing strategies.

How do video marketing funnels work, and why are they so effective?

Unlike other similar concepts, video marketing funnels use the most powerful tools to attract a viewer, engage them and carefully lead till the point they decide to make a purchase. These tools are visuals and sound – the two most natural and potent ways for a human brain to receive information.

Except for delivering your message, these tools allow you to appeal to viewers` emotions, creating the exact level of engagement you need to convert a casual viewer into a loyal customer.

explainer showreel 2021

The whole body of a video marketing funnel can be divided into 4 stages:

  • The awareness stage – the moment a potential customer learns about the existence of your business when they see your content for the first time;
  • The consideration stage – the viewer is aware of their pain and the existence of a product or service that can help them, but chooses between several brands that can provide the solution;
  • Decision-making stage – the point where a viewer is either convinced by your explainer video content and decides to make a purchase or vice versa, drift away to your competitor;
  • The Retention stage – is all about the experience you provide to the customer. The engagement will make them loyal regulars.

How to build a video marketing funnel that converts.

Now that we know how a successful video marketing funnel works, let`s see how to build one step-by-step using the most efficient video marketing strategies:

  • Audit – at the beginning, you analyse how successful your previous video marketing strategies were and which challenges you had to face. It will help to build a funnel with a sequence that will provide the best result;
  • Using Personas – -understanding your audience is the key to building an efficient video marketing funnel. Except for analysing their challenges and pains, make sure to study their values and expectations that will lead them through the journey;
  • Find your competition – research your main competitors with the same audience and their experience, video marketing strategies that were successful, and moves that might have failed;
  • Video Planning – now that you have studied your and competitors` existing video marketing funnels, you can plan your content, knowing which stages need your particular attention;
  • Get creative – at this stage, you have all the necessary information to create unique creative content. Addressing an explainer video agency will allow you to get the most professional view and develop video marketing strategies that will enforce your marketing funnel, engaging viewers and carefully leading them all the way through to making a purchase and even beyond, turning them into loyal customers. There are lots of ways and creative tools to achieve it. An explainer video agency in India like Explainer video makers will provide you with the whole range of knowledge and expertise to help your business reach its goals faster.

bank explainer video

Final thoughts

A video marketing funnel is an efficient yet pretty demanding concept. To achieve the desired result, you need to ensure that each viewer is led through the process carefully without the risk of wandering away and falling for competitors` offers.

Explainer Video Makers is the best explainer video agency in India that has already helped hundreds of companies worldwide build the most potent and efficient video marketing funnels with the help of cutting-edge strategies and creative and technical tools.

Contact Explainer Video Makers today and enjoy high-quality service from professional artists and marketing experts to boost your business, mastering the art of video marketing funnels. 

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Influence of Explainer Videos on Your Sales Funnel

best explainer video production agencies

The sales funnel is a representation of every customer’s journey from the point of hearing about your brand or product for the very first time to the moment they make a purchase. Understanding every stage of the sales funnel helps businesses boost their sales and adjust their marketing strategies, making the most efficient. 

Explainer videos are known today as one of the best tools that help businesses use their sales funnels correctly, getting the most out of them. In this article, we shall explain the meaning and importance of sales funnels for your business and how a professional explainer video production agency can help you achieve stunning results by the end of the year.

How does the sales funnel work?

Every sale funnel consists of the 3 essential stages:

  • The awareness stage;
  • The consideration stage;
  • The decision-making stage.

Having a though-through and professionally-tailored marketing strategy, you will guide your potential customer through each of the stages smoothly, converting them into regular.

Animated explainer videos will play a key role at each of these stages, making the process even faster and more natural both for the customer and your business, creating a stable flow and mutually fruitful communication between the brand and its audience.

Let’s go through every stage and see what the best explainer video company will do for your business at each of the sales funnel levels.

The awareness stage

At this point, the potential customer probably has no idea about your brand and the product or service they offer. However, as long as you know your target audience, you understand what kind of problems and pains those people are facing, what sort of solutions they may already have, and how your offer is different and even better.

At this point, a quality animated explainer video will draw a viewer’s attention and let them know that there is a business that is aware of their needs and has an innovative solution for them. It raises awareness of your brand in general and encourages the viewer to pass to the next stage of the sales funnel.

The consideration stage

Reaching the consideration stage, your potential customer is already aware of their pain and maybe choose between several brands and solutions, including yours.

The best explainer video production agency would know that this is the point where a business should seize the moment and use the whole power of animated explainer videos. This type of content does not only draw viewers` attention but also provides an understandable explanation even for the most complicated concepts. This approachable strategy combined with eloquent storytelling and quality animation will help the viewer see your brand as a client-oriented and, therefore, preferable solution.

The decision-making stage

Although it is the last step before a potential customer becomes a real- and even a regular one, the decision-making stage might be the most complicated phase of the whole sales funnel, a moment when you may even lose the customer forever.

It is the period of doubts and considerations, the moment when a person is most likely to go to your competitor unless you manage to tell exactly what your customer wants to hear and know about the upcoming deal.

Quality content from the best explainer video company will help you:

  • Show a viewer the long-term benefits of the upcoming deal;
  • What exactly makes your product advantageously different from your competitor’s;
  • Why your approach fits the customer’s world vision and interests more than the competitors`

Unlike any previous stage of the sales funnel where explainer videos introduce you and your product to the customer, the decision-making period is your chance to gain the trust of your audience and develop a personal attachment that will convert into steadily raising sales for your business.

Explainer Video Makers is one of the best explainer video production agencies in the industry today. Knowing the latest trends in content creation and marketing, EVM experts help businesses worldwide boost their sakes and get the most out of each stage of sales funnels, providing viewers with quality engaging content that helps them make informed decisions and remain most satisfied with their final choices.

Contact EVM today and learn more about how animated explainer videos can boost your business this year and help you achieve your goals faster, leaving competitors far behind. 

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10 Successful Ecommerce marketing Strategies to improve results

Ecommerce marketing, E-commerce marketing ideas, e-commerce business, E-commerce marketing strategies,

The trends in eCommerce marketing are changing rapidly, and the strategies that might have worked perfectly and helped you to establish your business may not be efficient anymore in the observable future.

The E-commerce business industry is very dynamic and competitive. Should you lose the grip of the latest marketing trends and your close competitor leaves you in their dust.

In this article, we shall talk about the e-commerce marketing strategies that truly work for any kind of eCommerce business, helping companies raise awareness and attract customers or stay ahead of the competition, being as relevant as ever.

#1 Start with the content

Original and informative content is one of the evergreen e-commerce marketing ideas. However, it is important to understand what kind of content your target auditorium is expecting and what will draw and keep their attention.

The win-win situation is to combine entertainment with information Explainer videos, for example, are a perfect example of an e-commerce marketing strategy that can be adapted for every market niche and auditorium. It provides all the essential information about the product, service, or brand in a digestible manner and helps the viewer believe that they are making a well-informed decision choosing you over a competitor.

#2 Continue with content marketing

Content of your website or social media profile helps people navigate your e-commerce business and gain the necessary information to make final decisions. Content marketing is aimed at attracting new viewers and easily converting them into customers.

This e-commerce marketing strategy involves blog posts and social media postings as well as new letters, videos, etc. They are supposed to be short and clear and attractive, giving the viewer just enough information to leave them wanting for more. That is why they will click on the link and make a purchase eventually.

#3 Use e-mail marketing

E-mail marketing remains one of the foundations of the e-commerce business industry. It is your chance to get more personal with a customer, make them believe that you have cleated this explainer video or checklist, especially for them, and therefore raise the value and efficiency of your e-commerce marketing strategy.

#4 PPC advertising

Another evergreen e-commerce marketing strategy is the pay-per-click advertising, which stands on the “3 elephants”:

  • The ad
  • The offer
  • The landing page

Each next link must be a continuation of the previous one. Once an ad draws attention, describing a pain, you offer a solution, and the landing page will contain an explainer video that will clearly describe how the troubles will instantly go away with the help of your service or product.

#5 Personalisation

Quality e-commerce marketing is impossible without a personal approach to your target auditorium. Make sure to study your perfect customer, their demographics, background, and even the language and slang they are most likely to use, and create characters that may reflect the looks and behavior of your mediate customer.

Include all those elements into your explainer videos to make them look even more unique and personal.

#6 Retargeting

Someone who has already made an order is likely to return and become a regular customer. Retargeting is an e-commerce marketing strategy aimed at someone who might have visited your website but didn`t make a purchase for some reason. 

Your retargeting campaign should be even more specific as this person is properly surveying and choosing between you and your closest competitor. Explainer videos are most helpful in this e-commerce marketing strategy as they instantly reveal all the advantages of choosing you over anyone else.

#7 Social Media Marketing

Social media is the most powerful tool for e-commerce marketing. It allows you to reach your auditorium faster and broaden your horizons, becoming visible to more people.

Above everything else, social media tools help you easily review and analyze people`s reactions to your every post and move, see what attracts more followers and what encourages them to contact you or make a purchase. It is also the best way to get live instant feedback about your every action and the e-commerce marketing strategy in general.

#8 SEO optimization

They say if you want to hide something forever, place it on the second page of the Google search.

Indeed, the closer your website appears to the search results, the higher your chances are of gaining a new customer. To do so, pay special attention to the trends and changes in SEO optimization, research and use keywords, update your website constantly and provide the most relevant information which is most likely to be searched at the moment.

#9 Go mobile

Today people are most likely to browse your website or social media profile from a mobile device. The trend is so robust that many experts advise targeting specifically mobile users for your e-commerce marketing strategy. Of course, mobile optimization of your website and the simplicity of making an order on the go are the essentials for modern e-commerce business.

#10 Website optimization

Whether we are talking about the mobile or desktop version of your website, it is essential to test and perfect its efficiency and user experience (UX) factor. The placement of all the essential buttons, navigation as well as pop-ups, and video content – everything should be complimentary and smooth, minimizing the risk of distraction or loss of interest while browsing.

Final thoughts

Modern e-commerce marketing ideas focus on personalization and the ability to provide viewers with useful yet digestible information in the friendliest manner possible.

Explained Video Makers (EVM) is a studio that provides thorough services of video content marketing for e-commerce businesses, helping them develop and deliver the content for websites and social media that attracts new customers, keeps the regulars interested, and helps those who are choosing between you and your closest competitors make the right decision.

Contact EVM today and see how modern e-commerce marketing strategies help to improve your results and reach your goals faster. 

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6 Best product demo videos and how they can help to promote sales?

product demonstration videos, product demo video company, product demo video production agency.

Product demonstration videos (or product demos) are a type of video content that helps demonstrate your product’s features in a way most engaging for the target audience.

For example, a smartphone can be used for communication with friends and families, entertainment and creativity, or as an essential tool for work, business, etc.

All those are very different characteristics that appeal to different types of clients. But those people may be equally interested in your product demo video campaign. 

In this article, we shall talk about the 6 trendiest examples of product demo videos and ways a product demo video production agency can help you boost your sales this year.

A unique solution for a particular problem

A product demo video will help you show prospective buyers that you are not just selling another device, cosmetic product, service, etc. Still, you are offering them a solution designed precisely for the problem they may be facing right now.

Such product demo videos allow customers to put additional meaning to the item or service they see, and your product becomes the embodiment of their happier and more comfortable lives.

It is not just a bicycle but a way to save money on gas and get healthier. Not another makeup foundation, but a means to look young and fresh, etc.

A product demo video company will help you highlight such features of your product in present them precisely to the audience most interested in them.

Depot Man

Informative and enlightening videos

People feel more confident and satisfied with their purchases when they are sure they have made an informed decision based on solid data and evidence.

Product demonstration videos focused on educating the viewer serve this purpose perfectly. From these videos, viewers may learn some valuable information about your product, relevant statistics, experts` prognosis, etc.

Animated video content created by a professional product demo video company is a great way to engage viewers, deliver information in the most digestible manner and encourage them to make the purchase faster.

Cromance DeX

Sharing passion and motivation

People are fairly tired of faceless global brands that simply poor new products on the market daily. To engage viewers and turn them into your customers, you can use product demonstration videos demonstrating your passion and excitement about your product.

Include in your video details about the developers and designers who explain how the product was born and who it is meant for. Talk about the company’s history, principles, and the way to success. Make the viewer believe that you have created the product with them in mind!

A product demo video production agency that uses this concept will help you make your brand alive, relatable, and therefore desirable.

Chats About App

Feel-good videos

Another way to engage the viewers through emotions is to show in your product demonstration videos how your products or services make people feel and help them become happier.

Changing the color pattern or background music to a “happier” one as soon as the character uses the product will create an emotional contrast and help viewers associate the item or your brand with positive emotions.

Orbit Express

Letting the product speak for itself

Another efficient type of product demonstration video is those that make the product the main and only character.

Using minimalistic animation, black white background, and voice-over, you help viewers concentrate on the product itself and its outstanding features and recognize it easily in the shop or on the website.

Talk to your product demo video company, explain what makes your product stand out or which features you want to highlight, and enjoy the benefits of this minimalistic yet very efficient concept.

Apple

Storytelling videos

This type of product demonstration video, in a way, combines the best features of all the product demos we described above.

By demonstrating how your product remains relevant in different situations for the same character or how much it changes their life, you approach your viewer’s heart and soul and make the product look relatable, “alive” and a relevant solution.

Blume

Product demonstration videos are a great way to promote your sales and quickly turn your followers and viewers into customers.

Depending on the overall image of your brand and its values, a professional product demo video production agency like Explainer Video Makers will choose the best strategy or combine several concepts to create your unique product demo video campaign.

Explainer video makers have vast experience producing efficient video content for businesses and organizations from all niches. These professional artists and creators know the peculiarities and needs of a=every auditorium. They will help you present your product in a way most attractive to those who you most want to see as your customers.

Contact EVM today and discover endless opportunities and benefits of a unique and professionally-made product demo video campaign. 

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