Explainer Video Makers

March 6, 2020January 21, 2022

Women in the Animation Industry

The contribution of women in the advancement of any industry is undeniable. Even the most successful companies in the world succeeded due to the right people in their workforce. There must be a gender balance in your workforce because it will bring diversity in your thoughts, ideas, and decision-making processes.

When it comes to the animation industry women, have a significant role in it. As the animation industry is touching new heights of success and has made tremendous progress in the last few years, but still the imbalance of women in the industry is challenging and hard to ignore. The animation industry was valued at 259 billion in 2018, and it is expected that it will be shooting up to 280 billion in 2020. According to the survey conducted by Women in Animation, an advocacy group, 60% of the animation students in the US and Europe are women, but there is a drop rate of 20%-40% as they move onto the professional animation industry.

Women are present in production roles but not directorial and technical roles. In all most all the top creative animation studios, the creative leads are always men especially compositors, FX artists, and generalists. Thus arises a question, why there is a lack of female animators? Many cited it as an issue of confidence that emanates from centuries of oppression of women, or the typical male domination in all the powerful positions that is going on until the end of the time.

Talking about gender, you might be thinking about who is dominating the industry? Men or women? Well, it is sad to hear that there is still a gender imbalance in the industry. Men are leading the industry, with 75% of the population, which is a significant concern. According to stats, 60% of the students studying animation courses in different animation schools and institutes are women, but why men are leading the industry? Well, when this question was raised back in 2018 the most common reason that was found is that most of the women lost interest in the field after completing their studies causing a significant drop in the population of women in the animation industry.

The industry is full of creative women, and we have to make a strenuous effort to work with female talent, thus supporting them to develop their unique talent, voices, and experiences in the creative industry. However, once they have their foot in the industry, their experiences are mostly optimistic and assured. It’s only a matter of encouraging women to climb up the ladder and reach that top position. Through the initiatives carried out by Animated women, free the bid, and WIA, there is a new ray of hope for the women in the animation industry.

Now in 2020, trends are changing, and the media is paying particular attention to women. It is already positively impacting the animation industry. A lot of female animators are getting inspired by their pioneers in the animation industry. Though males seem to be leading the animation industry in the past, Still, there were several female animators that worked very hard for the industry, and their works cannot be forgotten. They are serving as an inspiration for today’s women, and their practices are still used as an inspiration for new animators in different 2d animation studios.

On this International women’s Day, Explainer Video Makers, one of the Explainer Video Makers production company in India is saluting all the women’s talents in the animation industry. We provide equal opportunities to both men and women and have earned significant fame in the animation industry. Our 2D and 3D animation services are the best in the market. Visit http://www.explainervideomakers.com/ to have a look at the best animators’ work. Explainer Video Makers provides high-quality services to small and large businesses that need animations and graphics work. If you are looking for fast and reliable services, then Explainer Video Makers is the best choice for you.

February 17, 2020February 17, 2020

The Best Animated Short Film – Oscar Winner 2020 – Hair Love

The Oscars tend to draw the most attention to the big-ticket categories but this year the winner for the best animated short movie rose to prominence. Hair love is a six-minute video that revolves around an African- American father Stephen, his daughter Zuri and her natural hair.

Directed and written by Matthew Cherry, featuring the voice of Issa Rae, Hair Love the “frontrunner” in the Best Animated Short Film category was nominated alongside Daughter, Memorable, Sister, and Kitbull. The vibrant and emotional film follows a young girl named Zuri who just wants one thing: her hair done. In the absence of a mother figure and with a head full of natural curls, she must refer to YouTube tutorials and the inexperienced hands of her father for help.

While it may seem like a simple premise, the storyline speaks volumes to the Black community. Not only was there the inspiring element of a young African American girl embracing her hair, but it offered the rare opportunity of showing a Black family depicted in animation with the father being shown in a positive light. Despite having long locks, Stephen is unable to style his daughter’s hair which seems like something he is not used to and on this particular day before the big event, he has to figure out how. The tasks sound simple enough but we soon come to learn that Zuri’s hair has a mind of its own.

Stephen decides to take the easy road by covering it up with a bunny but this makes the hair so angry and even leads to a fight between the two which is hilarious. After the struggle we see Stephen giving himself a chance to learn how to style Zuri’s hair by following a vlog and it turns out great. Family and illness are delicate issues, especially when they involve a mother, but this colorful video made by Matthew A. Cherry has hit the nail on the head: we can’t help anyone feel better if we neglect ourselves.

A hair tutorial, a little hairspray, and some hairpins seem like nothing, but often they are enough to remind us that, even if you can no longer recognize yourself when you look in the mirror, even if you are ashamed of that hairless head, even if you can’t understand why and accept it, your loved ones still see you. It’s not just hair; life waits for you out there, made of simple everyday things. With or without a major studio attached, the message of inclusivity and love behind the film has been constant from day one.

Even though the film features an African-American daughter and her dad, it’s a universal story. Parents everywhere can relate to it in the same way kids of all ethnicities can. It’s an important story because of representation matters. With all the conversation around the OscarsSoWhite and the much-needed demand for more diversity in Hollywood, this nomination couldn’t have a better platform to drive home the importance of representation.

Prayan animation studio to track and stay updated with every new technology and procedure that the animation industry ventures in. hence we develop world-class up to date animation for both cinema application as well as web series and product review story telling. keep in touch.

February 3, 2020January 21, 2022

The Latest Trends In Mobile Marketing

If you are looking for the latest trends in mobile marketing that will stand out, then you are in the right place. This is the art of making your business or brand look appealing to mobile users. Mobile marketing has become so critical for modern brands because a more significant percentage of us have become more reliant on using smartphones.

It is important to be ahead of technology, especially when it comes to mobile marketing. Tech is one of the most dynamic things on the internet today. Mobile marketing keeps on changing as we continue adapting more technologies.

Lately, we have noticed that there has been a significant rise in voice search. We can comfortably say that in the next coming years, the mobile marketing industry will go through a serious revolution. So only mobile marketers that will be keen to adapt to new technologies will be successful

1. In-app and messenger Ads are on the rise

Over recent years the usage of apps to communicate has increased drastically. Around 2.48 billion will have used at least one top messaging app, such as Facebook. Conversely, these platforms are taking advantage of using targeted ads to reach the audience.

Apart from messenger ads, there are a lot of other apps used in-app advertising. The number will continue to grow throughout 2020 and 2021.

Did you know those big companies like Facebook and google make about 90% of its revenue from advertisements? Whether you like it or not, ads still rock the day. In fact, they form the largest portion of mobile marketing right now.

Google, through one of its products, AdMob, is taking on mobile marketing with a big bang.

2. Video ads

The world is changing fast, and video content has become one of the most consumed. Furthermore, a lot of brands are using video ads now more than ever. That means that such types of ads are getting more conversions on the mobile.

Video ads are more useful now more than ever. For example, on youtube, most of the adverts are displayed in the form of short informational videos with a call to action button

3. Social commerce

Since traffic from Google is no longer sustainable social media has become a great tool. Social media commerce is one of the best latest mobile marketing trends. For example, they are continually testing different layouts and buttons for products and services.

When you take a look at most Instagram Facebook pages, you will realize that they are selling some sort of products. This trend has become very effective because of the high engagement in social media today.

4. Instagram Ads.

With an average of 1 billion monthly active viewers, Instagram is among the most used apps. Besides, most big brands have now realized the enormous potential of Instagram ads. If you’re not using Instagram ads, then you are missing out on a lot of good stuff.

Instagram is a unique platform with a big audience. Also, this platform contains many features that favor marketing. Instagram gave birth to influencer marketing.

5. Augmented reality

A few years back, augmented reality was just a theory. However, this technology has been on the rise since then. But now many big companies and brands are applying this trend in mobile marketing.

The augmented reality mobile marketing trends are helping big companies to make more sales faster. If you are a serious mobile marketer, then this trend should be on your watch list. If not then know that your marketing skills may become obsolete in the near future

6. Voice search optimization

According to the econsultancy, by 2021, voice searches will take about half of the searches. Besides, around a third of mobile users are using voice search at least once per week. Lastly, mobile assistants have become widely used by around 71% of people under the age of 29 years.

Mobile phones hold the largest portion of voice searches. Furthermore, people can now integrate almost all their devices into one device for easy management. Voice search optimization trend is still rising, so be on the watch out.

7. Other trending mobile marketing strategies

Hyperlocal targeting
Vertical video and animations
Campaigns from user-generated content
Artificial intelligence
Cloud apps
Blockchain for app security

January 20, 2020January 22, 2022

Impact of Explainer Videos in the Global Industry’s Income Growth

When explainer videos first started, no one really thought they would become what they are now. At first, the videos started, and people knew they existed – they knew that they were videos around that explained things, but no one ever thought how popular they would become and the impact they would have on the global economy.

In the beginning, back in 2011, explainer videos were usually short films (they lasted between 60 and 90 seconds) and explain certain aspects of a product or service. Then, in 2012, they became viral and grew even more in popularity when Neil Patel posted a blog post about how it helped him gain $42k a month. Because of this, many new businesses started interesting in these types of videos – everyone wanted to have an explainer video on their product or service.

Eventually, many companies focused on using the explainer videos to educate their audience about a certain topic; an aspect that made those entrepreneurs even more popular within the population – it seemed as though people thrived for learning something new in a short period of time.

Because of all of this, it is undeniable that explainer videos have become an immensely important part of the information transmitted via the internet. Likewise, this characteristic has an important impact on many aspects of the global economy, seeing that explainer videos are currently made by many different animation companies. Thus, in 2018, the animation industry had an estimated value of US$ 259 billion, with a projection to reach US$ 270 billion by 2020. This shows that explainer videos are a huge source of income for the global industry because they form a part of the animation world.

Due to the fact that explainer videos have become viral over the years, the impact they have on the global industry has grown as well, just as the income they provide on the economic matter. This shows that the world of technology has become widely important, not only because of the new devices that are invented every day but also because of the refined techniques with which enterprises give information to people using the internet, for example, making use of graphics and animation to put up an explainer video about a certain topic.

From the above discussion, it is clearly explained about the Impact of Explainer Videos in the Global Industry’s Income Growth is increasing, Explainer video makes the customers easily understandable with animation and voice over. Hence when marketing your business content or rather when you want to boost your content, do not hesitate but click on the contact us button and we will get back as soon as possible to have the best explainer video for your business up and running.

January 3, 2020January 22, 2022

The Ultimate Guide to Easily Make Instructional Videos

Currently, people turn to the Internet when they need to learn to do something and the first thing they look for is explanatory audiovisual material. An instructional video is one that shows how the process of a specific task is carried out and, therefore, teaches others about it. Pay close attention and discover how to easily make one!

Define the Structure of Instructional videos

Define the type of instructional videos you are going to record. Among the most outstanding options are micro-videos, tutorial videos, training videos, explainer videos, presentation videos, screencast videos. It is ideal that you know the structure that your work will have although the purpose of all kinds of video is to instruct. And at the same time choose the best software for creating a video.

Target Audience

Know your audience. If you don’t know who you’re going to talk to, how do you plan to make a useful video? Understanding what your potential viewers need will allow you to provide more specific and more valuable information.

Planning

Plan your video: describe the idea, write the storyboard and the script, do that pre-production process that will guide you.

Voice Over

Record your narration (voice-over): Use your script and convert what you want to explain into voice. You can use your favorite voice recording program!

Video Recording

Record the process: In an instructional video, you cannot miss the process. Record yourself doing something or record your screen. In the latter case, you must be careful and clear your computer of unnecessary applications. Remember that the video will capture everything!

Re-Editing

Make a few edits: You don’t need to be a professional. You just have to organize the recorded parts and eliminate some errors. That’s it!

Introduction

Add an intro: This way you can show people what your content will be about. The intro video must be simple and to the point.

Share & Promote

Share it! Where will your video live? Answer that question and choose the video hosting platform that best suits you. promote your content on the best time.

Making an instructional video is not rocket science! You just have let your imagination fly and get to work. You have the opportunity to make the most out of this Ultimate Guide, do not miss it!

December 11, 2019December 31, 2019

Medical Explainer Video Transforming The Healthcare And Medical Field For The Betterment

Explainer videos are compelling and informative video clips that often run for 2 to 3 minutes. Their main aim is to capture interest and clearly communicate an essential core concept. An explainer video may be light and entertaining. The video or audio style is usually animated; hence the name animated explainer video. However, these videos can also take the form of live-action, whiteboard animation or some combination.

In the world of medical and healthcare marketing, an animated medical explainer video is a quick and convenient communications tool that presents a short and sweet education or informational snapshot. The core mission of a medical explainer video is to explain. It tells a clear and concise story of just one subject presented in a narrowly focused and simple way that’s easy to understand.

The purpose is to get the attention of a target audience and thus teach, inspire, motivate, and inform viewers. The video, which touches both audio and visual senses, is more likely to engage viewers in a more effective way compared to text alone leading to better and easier mental retention. There are cases when it can be challenging to communicate about complicated healthcare-related topics and issues. However, you can do this effectively with the help of a medical explainer video.

For instance, an animated explainer video can be used by a healthcare organization to demonstrate new practices to doctors and nurses. It can also be made for training sales representatives to explain brand new products effectively with the use of multimedia. Moreover, explainer videos can be utilized by healthcare organizations and pharmaceutical companies as a resource for accessing the patient’s info.

Explainer videos can be used for different purposes such as branding the pharmaceutical products online and on TV, Corporate training by using the videos to communicate the corporate messages in the company. The animated videos may also be used for giving patients healthy tips educating them on how to follow a healthy lifestyle, at the same time making them aware of the medical responses to different illnesses and conditions. Explainer videos are also cost-effective and help improve organizations’ SEO.

Category: explainer video