Explainer Video Makers

September 13, 2019January 24, 2022

TRENDING YOUTUBE KEYWORD TOOLS: 2019

TRENDING YOUTUBE KEYWORD TOOLS Explainer Video makers

Being on the first page of YouTube search results is the dream of all YouTubers because it means that your videos will get more visibility.

To appear on page one of the search results, you need a proper understanding of search engine optimization. SEO helps to make a webpage more visible online. It is referred to as “organic ranking” because you don’t get to pay for it, you earn it.

To use the SEO on YouTube, you need to add a couple of trending keywords as the metadata for your tags, description, and title. You can also include popular hashtags so that your video can be discovered easily by users.

Let’s take a look at trending YouTube keyword tools you can use for your titles, descriptions and tags.

TubeBuddy

This browser extension and mobile app gives you access to wonderful features on YouTube’s website. TubeBuddy is certified by YouTube and it makes channel development and management easy for creators. With this keyword tool, you can enhance your search rankings, test different titles to see what works best, translate your video title into another language etc.

Google Trends

With the Google trends website, you can easily analyse the popularity of questions being asked on Google search, across different regions and languages. You can use the website for free. This keyword tool will allow you to discover how keywords perform in different countries.

Ahrefs

With Ahref you can discover why your competitors are ranked higher than you. It will also show you how to outrank them. This keyword tool has a database of 150 million keywords gathered from over 150 countries in the world. When you pay for a monthly plan of $99, you get access to thousands of trending keyword ideas for your videos.

Google Ads Keyword Planner

This keyword tool was created for the purpose of supporting ad campaign planning, but you can use it to generate relevant keywords for your online marketing activities.

In conclusion, it is important to note that SEO and keyword tools will be more effective if you have great video content. It is advisable to always create engaging videos for your YouTube channel. You can contact Explainer Video Makers to help you create animation videos that will captivate your audience. We are the best 2D animation studio in India, because we have an experienced team that has handled thousands of projects and we deliver quality animation videos at an affordable price.

September 4, 2019January 24, 2022

How Does Interactive Video Work?

Interactive video (IV) is basically a kind of digital video Explainer videos

Interactive video (IV) is basically a kind of digital video that supports user interaction. These types of videos will just play like the customary video files, however, they include hotspots or clickable areas that users can take advantage of to perform an action. These videos are popular on YouTube and they allow one to choose one or more options when the video is still playing. After making your choice, the new video will open and it will offer more information regarding the character that you selected. You can also have card tricks where you choose your own interactive tutorials and adventure videos.

How it Works

With interactive videos, there are elements or areas where the user can tap or click to get access to different or more information and even change the storyline of the video. Instead of the user having to leave a video to navigate to other available videos or information, they can do all this within the context of the interactive video. This means that most of the interactions that one is able to perform on webpages are possible within interactive videos.

Unlike the traditional linear videos where the only options that users have are pause, play, or rewind, interactive videos offer viewers the ability of interacting and controlling content as though they are playing video games. By incorporating the latest tools, videos can now be manipulated using simple motions such as dragging, clicking, hovering, and scrolling. Interactive videos have many features including the following:

Clicking specific areas of the video to disclose hidden content and information
Dragging the screen within the video frame to turn the camera to 360 degrees in any desired direction
Live data inputs and questionnaires within videos for delivering customized outcomes and results
Selecting between alternative narrative options to personalize a story

Interactive videos totally transforms how individuals experience videos by making them more engaging, interesting, fun, and memorable. Unlike linear videos, users have continuous experience with interactive videos. By having multiple videos one can maintain a continuous viewing experience without having to break the users’ emotional engagement. Interactive videos are easier and quicker to navigate because the user does not have to leave the video. These videos open up a wide range of possibilities for companies that want to reap big with video marketing.

Video is expected to make about 80% of all the internet traffic in the next few years. In such a competitive landscape, an interactive experience is what will set companies apart. Although some companies are still unsure of the huge potential of interactive videos, this is quickly changing as they discover its tremendous results. This means that the popularity of this type of content will continue growing.

Reference: Explainer videos and storytelling: Concepts on the same track

August 26, 2019February 18, 2022

Free Software for Creating Explainer Videos

Free software is code written and it is maintained by community members and volunteers. Over the years, open-source programs have seen massive acceptance and growth in the business world. There are several reasons why businesses should use open-source software when creating their explainer videos. Here are reasons to adopt free software for creating explainer videos for your business.

Quality

Free software tends to offer what end-users need because the people who are making it are the end-users themselves. This means that it is not a matter of what the vendor thinks but what the customers want. Developers and users both contribute to the free explainer video software and they will make it into something usable and functional. This is why many businesses opt for open source solutions when creating explainer videos because of their technical superiority.

Offers Better Security

With free software, there are thousands of people sifting through it each day. This means that any problem will be quickly noticed and fixed swiftly. Proprietary software is known to threaten the security of users and has a past of security vulnerabilities. Since the proprietary software is secret, users wholly depend on the company to fix these issues. With free software, you will enjoy better security when creating your explainer videos.

Enhanced Flexibility

When you purchase proprietary software for your explainer videos, you will be locked in the solution that the software company has on offer. Free software is flexible and this means that you can use it and even change it to meet your unique business needs. There is no need for you to spend money and still suffer from software that does not meet your specific needs. With open-source, your business will be free from the requirements, prices, timetables, priorities, dictates, and vision of the software vendor.

Cost

Most open-source software is free and this is reason enough for businesses to adopt them. You will enjoy all the benefits at no cost. With proprietary software, you may end up paying a fortune upfront or even costly yearly subscription. All these charges tend to build up and they will consume your business money. Try out open-source software and enjoy the services at zero cost.

Some of the best explainer videos software for creating animated videos for your business includes:

For 2D Animations Free Explainer Video Software

- PowToon– consists of excellent ready-made templates for producing superior quality animations. They are easy to use irrespective of your technical knowledge.

- Wideo-has over 50+ music tracks and 1300 images allowing you to create the best full HD explainer videos with ease.

- Animaker– consists of over 120 different kinds of animations and 5 different video styles and is easy to use.

- Biteable-is one of the simplest video makers in the world and allows users to create HD quality videos and even publish them directly to YouTube.

- Lumen5: this tool helps you create videos from articles. Explainer videos software free.

For White Board Animations Free Explainer Video Software

- RawShorts: this software has creative graphic templates for different categories making it an ideal DIY whiteboard animation creator.

- VideoScribe: allows users to make beautiful, HD whiteboard-style animation videos with no technical or design knowledge. Users can edit and make videos using royalty-free music and images and this makes customization of videos much easier. Free Explainer videos software.

- MySimpleShow: has lightweight animated characters and vector images that allow users to create engaging visual explainer videos for free. Its powerful and simple user interface is ideal for everyone irrespective of their technical knowledge.

- Moovly: with this free tool, you can add your personal pictures or audio clips when making your animation videos.

- Easy Sketch Pro: has an easy to use drag and drop interface that is ideal for every user beginner or expert.

With the video revolution taking the world by storm, it is crucial for every business to invest in explainer videos. This helps you to keep up with the current trends and boost your ROI in the long run. With the right open source software, you can create high-quality and engaging explainer videos that will motivate your audience to take action and take your business to a whole new level.

Reference: How to use Explainer Videos on your Marketing Journey

August 13, 2019January 26, 2022

Interesting roles that a mascot plays in your business

By definition, a mascot is a symbol that most people associate with luck, an organization or even an event. A mascot can either be a person, an animal or an object. Most people tend to associate mascots with sports. However, nowadays mascots are also used by businesses to help pump up sales. These mascots can be created using 2D animation. Depending on how you choose your mascot, it can help you improve your business. Mascots play a variety of roles when it comes to business. These include:

Personalizing your brand

When it comes to business, the brand that you build is very important. This is because it is what will be used in order to identify your company or organization. When doing branding, it is important to tailor your brand and ensure that it is unique. A mascot can help you do that perfectly. If you choose the right mascot, people will associate it with your brand. This leaves an impression of your company in their minds. When they need the type of services that you offer, they will think of you.

Being Relatable

As a company, it is important to make sure that the customers feel like you can relate to them and their situations. An easy way to do this is by incorporating a mascot into your business. A mascot will be able to explain details in a much more entertaining way using simple language. This enables the customer to feel safe as your brand becomes friendlier and something that they are willing to work with.

Increase your Customer Base

When you use a mascot in your business, you get plenty of room to get creative with your brand. For example, you can make products that have the mascot on them and use them for marketing. When people get to use these products, they will feel more affiliated with your brand. It also provides an opportunity to relate with your clients as you can use them in your marketing campaign. Therefore, it is important to choose a fun and exciting mascot.

May 25, 2019January 27, 2022

Explainer videos and storytelling: Concepts on the same track

Everyone wishes to interact with new life realities. Hear fresh and captivating stories, experience new adventures and encounter many things that enrich our lives in different ways with new ideas. The fine art of storytelling is an important channel through which knowledge, experiences, lessons and ideas can be shared and this, has been the case from one generation to another. The concept of storytelling has advanced a notch higher and with the present technological innovation, explainer videos are greatly changing how stories are conveyed.

Video animations have proved to be the new successful marketing strategies due to the tremendously paced society. Combined with some ancient marketing strategies, explainer videos have enabled business to experience increasing profit margins.

In as much as keeping clients and tracking a business, explainer videos have a dynamic character that grabs an individual’s attention, keeping them entertained, informed and yearning for more information about a particular product or service. This, because of the illustrative and memorable characteristic of explainer videos. The cognitive faculty of humans is designed in such a way that the expression of ideas and the thought patterns are achieved through a unique kind of storytelling.

To achieve the desired outcome, several visually appealing components are brought together, thus offering an immediate bridge which works as a glue between a company and its clients. This is the case because, researchers and content creators focus on the needs of the client/consumer. That means a thorough field study with the intent of understanding the clientele and their demands thus being able to provide a story with great relevance to the target recipient.

In conclusion, storytelling through animation offers a learning opportunity for the story teller as well. Enabling him understand the dynamics and key matters pertinent to his target market and the genre of stories he is poised to make.

September 22, 2018August 30, 2019

Build Trust and Reliability using Explainer Video

Before one reaches a decision of purchasing a product, he or she must have sit back and thought about it and finally gained trust over it so that he/ she moves forward to purchase it. Therefore, trust is one of the main factors that one considers before purchasing a product. This explains why big companies spend millions of cash to ensure they market and build there adverts properly. However, it is not a must that you have to spend more or equal of the same in order to build trust. The secret lies in the explainer videos. The animated explainer videos are convincing and they can increase your sale by 40% on average and this is because these videos have the ability to instill and grow trust in their audiences. The following are some of the ways that you can build trust and reliability using explainer videos.

First and foremost, your explainer videos should display the aspect of knowledge about your target audience. By clearly showing and explaining to your audience that you truly know them and thus you can help understand their problems help build trust in them. Hence, designing characters in your video that resemble your audience will help you achieve this. All of these considerations guarantee much better engagements with your audience since it makes them feel as if they have been identified or rather represented in the clip by those characters.

Additionally, when designing your video, leave your egoistic nature behind. You should bear in mind that the needs of your audience are more important than your needs and hence your video should focus on your audience’s problems and by this means you will achieve a perfect platform to air detailed information about your brand. Furthermore, your audience will understand that your product brand cares about them rather than just marketing and selling stuff.

Moreover, your explainer video should cling its support on a voice of trust. When launching or publishing your explainer video, it is advisable that you hire a professional voice talent to aid in doing the same. This is because; the professional will know how they communicate the proper feeling of the video according to the script. Besides, the voice over should also come from the country of origin as your target audience. This will enhance quick trust growth since listening to a familiar voice tone and the accent acts as a welcoming note.

To sum up, with the above mentioned points on explainer videos and how they help build trust and reliability, all the stated features can be incorporated in a single explainer video. As a result, if you are interested with an explainer video of the same quality visit our contact us page and we will get back to you as soon as possible.

Tag: Building Trust and Reliability using Explainer Video