Explainer Video Makers

April 13, 2022April 13, 2022

7 Biggest Trends in Online Marketing You Should Know in 2022

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A thorough online marketing campaign raises brand awareness, generates leads to your website, attracts new customers, and keeps the regulars constantly engaged.

However, marketers often seem to “walk-in circles,” using the same tools repeatedly without considering the latest trends and changes in customers` and competitors` behaviour.

In this article, we shall go over the latest online marketing trends that will help your business break the vicious circle of outdated campaigns and get ahead of competitors.

Video content.

Video content is at least 80% more efficient than any other online marketing tool in 2022. However, today there is so much video content on social media and other platforms that it is getting harder to get through to your target audience.

Explainer videos are a relatively new yet most efficient form of video marketing, which has become one of the video marketing trends. Explainer videos are relatable, digestible, and speak directly to the viewer, demonstrating how they will instantly benefit from your service or product.

The best animated explainer video company will help you create original and engaging content that will quickly turn viewers into customers.

Personalization

Today people value personal approach, campaigns that acknowledge their uniqueness and show how your business finds original solutions for every customer.

That is why personalization is also among the latest online marketing trends. And quality explainer video campaigns fit the bill perfectly. That can be tailored according to the viewers` age, social background, gender, and other crucial factors to describe the problem from their perspective and offer a solution that will seem tailored precisely for them.

Mobile optimization

Most viewers will watch your video content on their mobile devices. That is why optimizing different platforms and formats is crucial for a successful online marketing campaign in 2022.

From the design of a marketing e-mail to the format of an explainer video placed on social media, optimization for mobile devices is crucial and therefore remains among online marketing trends in 2022.

Conversation mode

Years spent in isolation due to the latest Pandemic and global digitalization lead to people lacking communication in their lives. Interactivity and conversation modes are among the latest online marketing trends today.

For example, the best animated explainer video company will create content that will flow like a conversation with a viewer, acknowledging their pains and concerns and presenting your product or service as a solution in an unobtrusive conversational manner, creating an atmosphere of friendly communication.

Storytelling

Storytelling on social media is among the latest online marketing trends in 2022. It is a structured and planned campaign of posting photos, captures, and videos that lead a customer through the process of how the product was invented, created, and customized to become the exact solution for their current problem eventually.

This campaign may take from several days to several weeks and will keep viewers intrigued and engaged, wanting for more like a good series.

Awareness

Modern people are more aware of the environment, sustainability as well as social challenges of today’s world. A marketing campaign that shows that your brand acknowledges this awareness and supports it will help you attract more prospective customers and create a positive reputation on the market.

The awareness can be expressed through any online marketing tools, from e-mailing and social media posting to explainer videos that touch on the matter.

Diversity and representation.

It is more than just one of the latest online marketing trends, but is a powerful tool that will help you engage more viewers and make your campaign even more efficient.

Creating your online marketing campaign, the best animated explainer video company will incorporate diverse characters to make your content relatable and relevant for a larger auditorium.

Online marketing trends change all the time and reflect the change in customers’ behaviour, their demands, and current social trends.

Explainer Video Makers is the best animated explainer video company with years of experience creating the most efficient, modern, and unique content for modern online marketing campaigns. It has already helped hundreds of businesses worldwide raise their brand awareness and become significant players in their niches.

Contact EVM today and start getting the most out of online marketing trends in 2022 with the help of creative, competent, and aspired experts in the field.

March 25, 2022March 25, 2022

5 mistakes companies make while creating their business videos.

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Video marketing is the best way for a brand to get noticed, attract more prospective customers, and even go viral all over the Internet through endless shares between viewers on popular video platforms. Best business video maker in India.

However, a successful video marketing campaign is more than just a random posting in the hope of becoming famous overnight. It requires serious strategy and planning as well as a thorough approach to content creation.

With the help of experts from Explainer Video Makers, the best business video maker in India, we shall go over the 5 fatal mistakes companies often make in their video marketing campaigns.

#1 – Posting randomly

The best marketing video maker knows that every post matters and can make a huge difference in the overall campaign.

While there are lots of tools and opportunities to create videos today, companies often get confused and start making and uploading content randomly instead of planning and scheduling every move.

The best business videos:

Reflect the identity and aesthetics of the brand;
Speak to the target audience;
Encourage a viewer to take action after viewing the video rather than keep on scrolling down.

#2 – Obsession with likes

Paying too much attention to vanity metrics like likes and views is among the most common business video mistakes.

Following the hottest trend in a rush for likes and views may destroy your whole video marketing campaign if it does not correspond to the brand`s identity.

Your audience may not be that wide, but the campaign will be efficient if most of those viewers convert into customers eventually.

#3 – Mimicking someone else

Lack of originality is another common mistake in the content for the business community. Business video ideas seem to travel from one brand to another, and eventually, viewers don`t see the difference and the whole video marketing campaign loses its point.

Even if you work in a narrow niche and feel restricted with your tools, the best marketing video maker will offer an original reading to the most common visuals helping your brand stand out.

#4 – Neglecting SEO.

Forgetting about keywords and the principles of SEO, you will simply lose time, money, and energy on your video marketing campaign.

Make sure to include relevant keywords into the video description and title to improve its SEO rate and chances to become visible for a wider auditorium.

#5 – Forgetting mobile optimization.

Last but not least, the common business video mistake is forgetting to optimize the content for mobile devices and platforms.

Most viewers will see your business video content on social media platforms and using their mobile devices. If the video is not optimized, takes too long to load, or has the wrong resolution, they will just keep on scrolling, leaving your marketing campaign unnoticed.

Make sure to adjust your marketing videos for every platform you use and especially their mobile versions. Consider the aesthetics and audience of each social media and website and tailor the content according to the format and timeframe required.

Conclusion.

Marketing videos are the most powerful tool for any campaign to attract more customers and widen the audience getting feedback and publicity through shares and comments.

However, it is important to determine why and how you are planning to create and post videos, which tools and platforms to use, and what goals you are willing to achieve.

Contact Explainer Video Makers today and get professional assistance from the best business video makers in India. Their expertise and knowledge of video marketing principles will allow you to create the most original content exploiting the best business video ideas while working out your unique style and attracting new customers.

March 18, 2022March 18, 2022

7 Secret ways of Creating killer Explainer Video!

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7 secrets of killer explainer videos!

Creating killer explainer videos is the best way to raise awareness about your company and engage with the audience, quickly turning viewers into customers.

Statistically, almost 70% of modern people prefer watching videos over reading information or hearing it from an expert or consultant. It makes an explainer video for a product much more successful than the most informative website dedicated to it.

A killer explainer video makes a customer feel that they made an informed decision buying from you and therefore boost the satisfaction from the purchase.

Explainer Video Makers (EVM) is an explainer video production company in India with years of experience in the most efficient video marketing campaign. Our experience, combined with the sense of modern trends, allowed us to develop the 7 unique secret ways to create truly killer explainer videos for any modern business.

1. Find your style.

The best explainer video for business must be most relatable and engaging for the audience. Whether your prospective customer is a teenage girl, a stay-home parent, or a corporate lawyer, a killer explainer video will raise awareness about your brand and instantly persuade them that your product is precisely what they need now.

You may choose between live-action and animated videos of different styles most suitable for your audience. Finding your relatable style will make the explainer videos more efficient, credible, and memorable, earning you regular customers.

2. Plan thoroughly.

Even the best-made explainer video for business won`t work if it is not consistent and structured. The script is crucial for a killer explainer video.

Determine what and how you want to tell the viewers. Create a clear storyboard and ensure that your explainer video delivers the information fast and in the most digestible manner for your audience.

3. Focus on you.

An explainer video for business and product have to focus on the image of those business and product. Otherwise, they are nothing more than entertaining video content.

Ensure that the logo and the product itself are clearly visible and recognizable in the explainer video. Except for keeping the logo on the screen throughout the explainer video or placing it front and center at the end and beginning of the clip, focus on corporate color pattern, stylized images, and characters.

It works best with animated explainer videos, making them instantly catchy and efficient.

4. Make the story flow smoothly.

A killer explainer video leads viewers from point A to point B through smooth transitions between scenes.

Even the most dynamic explainer video should have smooth transitions, keeping a viewer engaged and fully involved in the story.

5. Don`t forget the text!

While, as we said, people prefer watching over reading, adding text paragraphs to emphasize the point will double the effect from your explainer videos.

It will also help your explainer video remain efficient even viewed on mute, in a public place, or in transportation.

6. Sound matters.

There are 2 key sound features for a killer explainer video:

Voce-over – a narrator who provides the information in a clear and relatable manner;
Music – it helps to create the overall atmosphere.

Without those components, your explainer video for business will simply be boring and pointless.

7. Add an Infobox.

It may be hard for viewers to memorize all the details and names, especially if they watch an explainer video about a new product or business. Adding information with relatable links to the video`s info box will encourage them to learn more about the product and engage in conversation with the brand.

Conclusion.

Here at EVM, we know that a killer explainer video is the one that engages, informs, entertains, and persuades, and does it all in just a few minutes, saving viewers` time and quickly converting them into customers.

Contact Explainer Video Makers today and create a successful explainer video marketing for your campaign with the help of the best explainer video production company in India.

March 7, 2022September 20, 2022

8 Ways How Explainer Videos Help Acquire New Customers and Sales

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Explainer videos are an exceptional segment of any video marketing campaign. Practice shows that those are explainer videos that help businesses connect to their customers on a whole new level and boost sales by an average of 20%.

In this article, we shall talk about why explainer videos are so successful, how they connect your customers, and explain the 8 ways any business can succeed using explainer videos.

Explainer videos are problem solvers.

The principle of any explainer video is to describe viewers’ problems in a relatable manner. And then they provide an instant available solution, which are your product, service, etc.

That is why explainer videos boost sales. They give the viewer a clear “problem-solution” picture that encourages making a purchase much easier and faster.

Explainer videos are most relatable.

Explainer videos are the best way to connect your customers as they speak directly to their pains and problems using relatable visuals and language.

It is easy to customize animated explainer video for a target auditorium and call for their emotional response and attachment that naturally converts into a purchase,

The explanation makes the information valuable.

The concept of explainer videos turns your message into valuable information. They don’t just sell a product but explain how exactly this product can help viewers and why this solution is better than any other option.

People value-helpful content, and explainer videos create an atmosphere for making an informed decision about the purchase.

The best way to grab attention

In the modern world, you have only several seconds to grab viewers` attention, persuade them that they need your product, and encourage them to make the purchase sooner.

Explainer videos allow you do it quickly without forcing a prospective customer to read through long articles search info to compare different products or services.

Explainer videos boost sales since they provide a viewer with exciting several-second content that answers their questions and entertains on the way.

Explainer videos are Cathy.

Statistically, people are most likely to remember and recall images and data they saw in an animated explainer video.

It allows you to make your brand more memorable and therefore boost sales.

They explain why a customer needs to make a purchase.

Unlike any other type of video content, explainer videos give that “try-before-you-buy” feeling. A viewer sees why and how this exact service can make their life better and therefore feel more confident about their purchase and thus boost sales.

Explainer videos are more clickable.

People always prefer a short explainer video to a long, detailed article that explains the benefits of your product and brand.

Explainer videos do the same job but are much faster and more viewer-friendly. That is why explainer videos are more clickable, which instantly leads to more traffic to your page and helps to boost sales.

Help you get viral

Original content from the best explainer video services in India is more likely to get shared and reposted on social media, messengers, etc.

It allows your business to get viral and recognizable. Such explainer videos connect your customers and create a community around your brand to boost sales and build a credible image.

Conclusion

Introducing explainer video content to your video marketing campaign, you get a chance to become most recognizable in your niche, talk directly to your target audience in a relatable and memorable manner, and skyrocket your sales, helping people to believe that they make informed decisions about an everyday purchase.

Explainer video makers (EVM) provide the best explainer video services in India. Their experience and creativity have already helped numerous brands worldwide connect with their customers on a new level and boost their sales.

Contact EVM today and explore the endless opportunities of explainer video content and original ways to acquire new customers and boost sales through them.

February 2, 2022February 2, 2022

10 AUTHENTIC IDEAS TO ATTRACT MORE CUSTOMERS TO YOUR BUSINESS.

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How do you attract more clients to your business today? It may seem like all the methods have already been described and tried out. Some of the tips really help you get more customers, but do they always lead to significant growth?

In this article, we shall provide 10 innovative and original ways to attract more clients and turn them into regulars so by the end of this year your company will manage to get on a whole new level.

1. Help them make a decision.

Statistically, any client is more satisfied with their purchase if they are 100% sure that they made an informed decision. A Detail explanation of why your product will work best for them and how it is different from competitors will help you get more clients for your business.

Live presentations at the shop or explainer video campaigns are the best way to help people make an informed decision in your favor.

2. Encourage them to spread the word.

When people like your product and know enough about its benefits, they are more than happy to spread the word. The power of word of mouth cannot be overrated and can instantly attract more customers to your company.

Provide people with information, use relatable images and examples, and your clients will be able to promote you themselves.

3. Don’`t lose old customers.

You definitely want to attract more clients. But what about the old customers, those who already made a purchase at least once? It is essential to keep in touch with them.

Make sure to collect contact information and use it to attract clients and encourage them to return for more or discover your new products and services.

4. Explore new promotion methods

What do you normally do to get more clients for your business? Time to explore new promotion opportunities. Make sure to explore the power of video content marketing and especially explainer videos.

Explained videos and especially animated ones are engaging and attractive. They are most likely to get viral and eventually attract more customers.

5. Be social.

If your company does not have a social media profile, you simply have to create it right now. Nothing helps to attract more clients than talking to your audience directly, sharing live pictures and news, and posting short explainer videos created precisely for your target auditorium.

6. Team up!

Two heads are better than one, and it is always a good idea to collaborate with another business to attract new customers. It can be a company from your niche, an influencer with a desirable auditorium, or even a brand from a different field.

This strategy will help you both raise awareness and attract more clients.

7. Prove your expertise.

Why should customers choose your business? To attract more clients, you should find a way to prove your expertise and demonstrate that they will benefit from choosing you over anyone else.

Posting tips and lifehacks on your social media or creating explainer videos focused on a certain problem and solutions that you offer will get more clients for your business and encourage them to come back for more.

8. The power of feedback.

What is the best way to get more clients for your business? To make them see what others think about it.

Make sure to collect as much feedback and reviews as possible, and don`t hesitate to post them on your website. You may also explore the benefits of special review portals, encourage people to talk about your product, and attract new clients that way.

9. Give back.

It is always easier to get more clients for your business if you offer more than just a product. Post informative content, create explainer videos, make people see that you care about them and their wellbeing. Such an approach will definitely attract more clients.

10. Bring an expert.

Last but not least, bring an expert in your field or an influencer who will acknowledge the value and quality of your product and therefore attract more customers.

Informative explainer videos or partnership posts with an expert or influencer are the most efficient way to draw attention to your brand and attract more clients.

What do your competitors do to attract more customers? It is a good idea to explore trends and the most efficient marketing tools that work for similar businesses to yours.

Explainer videos are among the most popular branding and promotion strategies that work great for big companies and small businesses. A team of creative artists who understand the concept and effect of explainer videos can help you get more customers for your business and turn them into regulars who will also recommend you to their friends and family.

Explainer video makers (EVM) are the best studio in India with years of experience and a large base of customers who have already managed to boost up their businesses through this powerful promotion tool.

Contact EVM today and discover the benefits and opportunities of explainer video content to get more clients and start growing your business.

January 17, 2022January 17, 2022

6 Ultimate tips for Creating Energetic Video Ads for Your Business in 2022

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Video ads are the core of a successful and efficient marketing strategy today. Explainer video in digital marketing is an integral element of any campaign. However, video ads are becoming more and more competitive, and sometimes it may become hard to reach your target audience even if you seem to use the latest trends in your video content.

In this article, we shall provide the 6 ultimate tips for video ads that will take your video marketing campaign to a new level in 2022, leaving competitors far behind.

6 Ultimate tips for Creating Energetic Video are:

Emphasis on social media.
Focus on the first seconds.
Know your audience.
Get the most out of SEO.
Call To Action.
Be recognisable.

Emphasis on social media

Social media platforms have turned into vast marketplaces that unite businesses and prosperous customers and investors worldwide.

Using explainer video in digital marketing and placing it on social media allows you to reach directly to your potential customer, making the conversation between the brand and public livelier and more personal and, therefore, most efficient.

Therefore, one of the ultimate tips for video ads in 2022, especially explainer videos, is to place as much content as possible on social media, initially converting casual viewers into customers.

Focus on the first seconds

If you use explainer video in digital marketing strategy, it is essential to remember the notorious “short attention span”. Modern viewer is often overwhelmed with the information that pours from social media, news and other sources all the time.

That is why it is vital to catch their attention, deliver the message in the first seconds of the video, and use the rest of the time to develop the original message and convert the viewer into a customer.

Focus on the first seconds of your explainer video is also among the ultimate tips for video ads in 2022.

Know your audience

Being relatable is one of the ultimate tips for video ads today.

The best feature of explainer videos in digital marketing is that they allow you to speak directly to the viewer, making the conversation most personal and your campaign most relatable.

Therefore, it is essential to study your target audience precisely and develop the most detailed video marketing campaign that knows the viewers` “pains” and provides instant solutions through your products or services.

Get the most out of SEO

SEO is the key to success in any digital campaign. While more and more brands recognise the efficiency of explainer videos, this video content segment is becoming most competitive. Getting the most out of SEO is among the ultimate tips for video ads, primarily if you use the trendy explainer video in digital marketing.

Use keywords in the titles and video descriptions, and comment section. And make sure that the size and keyword concentration correspond to the relevant SEO requirements. Otherwise, your content will be invisible to the search engine or simply blocked.

Call To Action

CTA is essential for any marketing content, especially for explainer video in digital marketing. All your efforts and investment into the campaign will go in vain if you don’t direct the viewer towards the action, you need them to take after seeing your video ad.

That is why introducing CTA`s like “leave a message”, “buy now”, “follow for more”, etc. have always been and will remain among the ultimate tips for video ads.

Be recognisable

Once again, there are tons of video content today. And while explainer video in digital marketing is highly efficient, it is essential to be consistent with your overall strategy and become a recognisable brand for your potential or regular customer.

The ultimate tips for video ads always emphasise the brand image, a uniform colour palette, animation style, characters and storytelling in your explainer video and any other promotional content. That way, you raise brand awareness and obtain your niche in the market and customers` minds.

Conclusion

The ultimate tips for video ads in 2022 mainly concentrate on the importance of explainer video in digital marketing and the way to get the most out of them to boost your campaign this year.

To enjoy all the benefits of the trendiest video content, it is essential to address experts who know all the ins and outs of video ads, particularly such powerful tools as explainer videos.

Explainer Video Makers (EVM) is a studio with vast experience in marketing and content creation and an impressive portfolio of successful customers who adopted explainer video in digital marketing and became the leaders in their niches.

Contact EVM today and make sure that your business will get the most out of ultimate tips for video ads as well as the benefits of such a powerful tool as explainer videos.

Video content.

Personalization

Mobile optimization

Conversation mode

Storytelling

Awareness

Diversity and representation.

#1 – Posting randomly

#2 – Obsession with likes

#3 – Mimicking someone else

#4 – Neglecting SEO.

#5 – Forgetting mobile optimization.

Conclusion.

1. Find your style.

2. Plan thoroughly.

3. Focus on you.

4. Make the story flow smoothly.

5. Don`t forget the text!

6. Sound matters.

7. Add an Infobox.

Conclusion.

Explainer videos are problem solvers.

Explainer videos are most relatable.

The explanation makes the information valuable.

The best way to grab attention

Explainer videos are Cathy.

They explain why a customer needs to make a purchase.

Explainer videos are more clickable.

Help you get viral

Conclusion

1. Help them make a decision.

2. Encourage them to spread the word.

3. Don’`t lose old customers.

4. Explore new promotion methods

5. Be social.

6. Team up!

7. Prove your expertise.

8. The power of feedback.

9. Give back.

10. Bring an expert.

Emphasis on social media

Focus on the first seconds

Know your audience

Get the most out of SEO

Call To Action

Be recognisable

Conclusion

We can help you.