What is an Explainer Video and How it makes your Business Success?

The importance of audiovisual content in the digital world is increasing, especially when it comes to social networks and websites. For that reason, there’s a good chance that you’ve heard about explainer videos. Is this your case? If the answer is yes, then you have come to the right place. Here you will learn everything you need about them!

What is an explainer video?

Explainer videos are short clips intended to summarize basic and essential information about your product or service. Thus, you will be able to show your client what exactly you have to offer, as well as how that works or what it is for.

These types of videos are characterized by being short, dynamic, and animated (usually), so they quickly capture the attention of the public and help clients retain for longer the message you want to convey -thus surpassing texts.

As we have mentioned, explainer videos are used to talk about a product or service. However, they shouldn’t just be a step-by-step on how to make or use something, but you can use it to explain a wide variety of topics that relate to what you’re promoting. In this way, they become great allies for the growth of your brand or business.

Explainer videos: How to use them to make your business success.

There is a niche of explainer videos that is becoming more and more popular, and it is related to businesses. Currently, it is very common for the largest and most powerful brands in the world to use explainer videos, which also motivates startups to put this strategy into practice. The reason behind this is the vast advantages that these tools can bring to your project. Some of them are:

• Explainer videos increase conversions.
• They also help you improve your search engine rankings. This is because explainer videos are SEO friendly -you can check it out in the top search listings, as almost 70% of them include videos.
• They encourage the dissemination of your information. Explainer videos are easy to share on social networks, so everyone will be spreading the word about you, your brand, and your products or services.
• Also, they keep the visitor for longer on your website, which is also very good for SEO work.
• You can use them to serve many purposes! Whether you want to get investments, show your new launches to the market, or spread information about your project, a video explainer will always be an excellent option.

So, are you ready to take your brand or business to the top? Contact us to get the perfect explainer video makers for you!