Explainer Video Makers

November 19, 2020November 19, 2020

15 Awesome Explainer Video Examples you need to see (2020)

The explainer videos became essential resources for brands and businesses. Given the great benefits they can provide for marketing or advertising, more and more people are using them to promote products or services. Currently, there is an enormous number of videos of this type on the Internet, but some are better than others.

In this list, we are going to review some awesome explainer videos so that you not only see how powerful they can be but also to motivate you and decide to make your own! Pay attention to the descriptions below!

1. Apple–iPad Pro: Your next computer is not a computer.

You can’t have a list of explainer videos without mentioning Apple. This popular technology company has pioneered the use of animated explainer videos to promote their products and announce their new releases. This video combines live-action shots from the latest iPad Pro with animated text and images.

2. Kurzgesagt– In a Nutshell – The Coronavirus Explained & What You Should Do.

This option was one of the most acclaimed in 2020. The popular YouTube channel used a video explainer to fantastically explain what was happening with the coronavirus. It is very informative and makes the topic much easier to digest.

3. Yum Yum Videos– Explainer video for Bottledrop.

It is a very well done proposal that Yum Yum videos made for Bottledrop, a fantastic recycling redemption center service in Oregon. This video explains how to implement Bottledrop’s ecological processes in a simple and fun way through animation.

4. Breadnbeyond– Explainer video for NextGlass.

It is a video explainer that uses animations to show people relevant information about wine. “There’s no good way to describe how a wine tastes, but this explainer video perfectly showed how you can do that,” says its description.

5. MyPromoVideos– Wizzki Making Hiring Simple.

MyPromoVideos created this video explainer as an amazing and fun proposition to show what Wizzki does. As its creators say, this is not just a video to explain your business, it’s a perfect brand story.

6. Delve– Introducing Instagram Direct.

While this is a video from a few years ago, it is a good example of a video explainer. It was a production Delve did to show how Instagram Direct worked and to help people learn how they would benefit from it.

7. Passion Paris– Dumb Ways to Die.

A high-quality video explainer that was used to show the concept of Dumb Ways to Die, an advertising campaign developed by McCann Melbourne agency for Metro Trains, responsible for Melbourne’s rail transport network. Its goal was to promote safety near the railroad tracks.

8. SwiftPass– Corporate Animated Video.

This video is a mind-blowing combination of the brand’s colors with modern icons and seamless transitions. SwiftPass was responsible for this production, which aimed to show the solutions that its mobile payment software offers.

9. Google Doodles– Recognizing IgnazSemmelweis and Handwashing.

It is an animation created by GoogleDoodles to show viewers how to properly wash their hands to prevent the spread of the coronavirus. It’s short, effective, and compelling, which proves how powerful a video explainer can be.

10. Microsoft Office 365– Collaboration using Microsoft Whiteboard.

It is a simple but well-done animated explainer video. It was created by the Microsoft team to showcase the benefits of Microsoft Whiteboard. They use amazing characters and animations, giving a perfect example of what a video explainer should look like.

11. HonestGorilla– Explainer Video.

This HonestGorilla video is a good example of 2D animation for explainer videos. They created this video for a company that urges buyers to look for reliable energy providers, and this video shows exactly why and how to do it. It is cheerful and informative.

12. CAST software– CAST Highlight SCA.

This 2019 video features elegant transitions and informative content about the CAST software. It’s a great way to show how companies with corporate brands can use fun and animated explainer videos to show what they have to offer.

13. Wyzowl–The Monster Singer | A story based on TV show The Masked Singer.

A touching story in a video explainer? It is totally possible! Wyzowl managed to do it with this video based on the television show The Masked Singer. It evokes emotion and has gained popularity among internet users. An excellent idea!

14. Squideo– Bike & Boot Hotel Chains

It is an explainer video that shows the funny side of a hotel chain. It is quite interesting, has personalized animated characters, and tells an engaging story!

15. TED-Ed– One Is One…Or Is It?

Do you want to learn something new? This is the perfect video explainer for it. Through this wonderful creation, TED-Ed helps users explore the basic unit of mathematics with a trip to the supermarket. Learn the many meanings of one with this great animation!

November 10, 2020November 10, 2021

How explainer video can make your mobile app intro a success path?

If you are going to launch a mobile application or if you have already done so and are looking to make your way in an increasingly competitive market, then you may be looking for some practical way to promote it in the digital world. And do you know what the solution is? A video explainer!

Explainer Video

Video explainer is one of the most popular tools of the moment, especially when it comes to video marketing. Now, animated explainer videos have become a trend for mobile app promotion and marketing this year.

High Retention Rate

And this is not a coincidence. Explainer videos are very efficient for advertising strategies for products or services in the digital world. One of the reasons behind it has to do with their retention rate. Concerning the average audience, a one-minute video explainer can retain up to 70%. Is awesome!

Positive Perception in Customers

Besides, explainer videos have the particularity that they can transfer the whole idea of your mobile application. In other words, they not only explain how it could work but also show users how they can benefit from them and help create a positive perception about it.

Offers them a Solution

The explainer videos are the best way to show the characteristics and benefits of your mobile app in a minute and, additionally, they allow you to spread its central concept, its competitive advantages, its functionality, and more. Through this resource, you will be able to show viewers how your mobile app offers them a solution to their problems, entertains them, and makes their lives easier.

Moreover, animated explainer videos help increase brand awareness and provide valuable information about your business more attractively, and are capable of drawing the attention of many more users. Consequently, you can get many more people to know not only about your mobile app but about everything you have to offer them.

Customers end up in buying

Finally, we have that explainer videos can help businesses obtain much higher conversion rates since they allow potential customers to immerse themselves in the world of your mobile app. By knowing more about it and connecting with its purpose, they are more likely to end up acquiring or buying it.

Now you see how a video explainer can make a mobile app intro a successful path?

October 16, 2020November 11, 2021

Explainer Video Script For Beginners

If you want to effectively advertise your new product to your target audience, then a explainer video is an essential tool for you. These are animated videos that show, quickly and concisely, how a customer can benefit from your product or service.

In this way, these short videos can turn your viewers into buyers, as they are designed to capture their attention. However, to take advantage of all these benefits, you must make sure that you create a good script. Do you know how to do it? If the answer is no, don’t worry! Check out this guide on explainer video script for beginners and find out the steps you need to get impressive results.

Step 1: Understand the problem.

As mentioned above, explainer videos are meant to attract customer attention by showing the benefits they can get from what you are offering. If your client is looking for a product or service, it is because they need something. And if they need something, it is because there is a lack. So, you must identify the requirement or problem that your viewer has.

Answer the following questions: Who is your target audience? What is the problem you are trying to solve? The first answer will help you get to know your audience while the second one is essential to understand what your audience needs.

Once you are aware of these details, you can discover the perfect way in which you should address that problem that your target customer is facing and provide an effective solution.

Step 2: Show a solution.

Once you identify your client’s problem and define your ideal audience, the next thing you should do is to present a solution to them. It is one of the most significant stages in the video explainer script process, as it is the element that will make viewers notice what you are offering.

The key to success in this phase of script creation is knowing how the customer would benefit from your product or service -that is, how what you are offering can help them. Remember that they are struggling with a problem and that you have the solution for it. So, you have to intelligently and persuasively show it to them.

At this point, it is essential to summarize the process as clearly as possible. This way, you won’t have a long, tedious, and boring explanatory video. Besides, you will show your product or service as an easy and fast way to solve the problem that your potential client is facing.

Step 3: Explain the process.

The third part of the script of your video explainer should contain, as its name implies, an explanation on how to use your product or service. Any product or service requires certain actions to function or be used, and this is when you must show them to the public.

Summarize the process as much as you can and explain it in simple steps. Thus, your customers can easily understand what they should do to take advantage of the benefits of your product or service. Also, this is a great way to create the perception that it is easy to use.

Step 4: Summarize the information.

It is the simplest but most important step of all. After following the guidelines above, the next thing you should do is summarize the main message of the explainer video in a single sentence. What do you want your audience to remember about your video? Answer that question, and you will get the information that you must put in this section.

Step 5: Call to action.

Every explanatory script should have a call to action. It means that you must invite your audience to take a specific action such as subscribing to your channel, for example. Encourage your viewers to do something that can benefit your brand or business. But, try not to use invasive phrases and clear and concise put calls-to-action.

Conclusion.

Do you want to create your script for an explanatory video most effectively and advantageously? Then, you should follow the steps described in this post? They may seem simple and basic, but they are the ones that will help you achieve the success you are looking for your brand, product, or service.

Remember that presenting your product as the solution to your customers’ problem is the key to creating a good video that helps you achieve your sales goals. So read this explainer video guide for beginners one more time and make the most of its information.

How much does an Explainer Video Cost ?

September 12, 2020November 11, 2021

What is an Explainer Video and How it makes your Business Success?

The importance of audiovisual content in the digital world is increasing, especially when it comes to social networks and websites. For that reason, there’s a good chance that you’ve heard about explainer videos. Is this your case? If the answer is yes, then you have come to the right place. Here you will learn everything you need about them!

What is an explainer video?

Explainer videos are short clips intended to summarize basic and essential information about your product or service. Thus, you will be able to show your client what exactly you have to offer, as well as how that works or what it is for.

These types of videos are characterized by being short, dynamic, and animated (usually), so they quickly capture the attention of the public and help clients retain for longer the message you want to convey -thus surpassing texts.

As we have mentioned, explainer videos are used to talk about a product or service. However, they shouldn’t just be a step-by-step on how to make or use something, but you can use it to explain a wide variety of topics that relate to what you’re promoting. In this way, they become great allies for the growth of your brand or business.

Explainer videos: How to use them to make your business success.

There is a niche of explainer videos that is becoming more and more popular, and it is related to businesses. Currently, it is very common for the largest and most powerful brands in the world to use explainer videos, which also motivates startups to put this strategy into practice. The reason behind this is the vast advantages that these tools can bring to your project. Some of them are:

Explainer videos increase conversions.
They also help you improve your search engine rankings. This is because explainer videos are SEO friendly -you can check it out in the top search listings, as almost 70% of them include videos.
They encourage the dissemination of your information. Explainer videos are easy to share on social networks, so everyone will be spreading the word about you, your brand, and your products or services.
Also, they keep the visitor for longer on your website, which is also very good for SEO work.
You can use them to serve many purposes! Whether you want to get investments, show your new launches to the market, or spread information about your project, a video explainer will always be an excellent option.

So, are you ready to take your brand or business to the top? Contact us to get the perfect explainer video makers for you!

June 24, 2020January 18, 2022

Effective Tips to use Animations in eLearning

Although we usually use graphics to give value to our content, many do not know the different ways that exist to take advantage of this resource. For that reason, we have decided to bring up a list of effective tips for using animations in eLearning.

1. Bet on elements that evoke the correct emotion:

Animations have the particularity that they can generate or provoke specific emotions. Therefore, it is always advisable to study what type you can use in order to achieve your goals.

While animations are ideal for making your material more engaging, choosing the wrong ones can completely ruin the student experience. That is why you should always carefully analyze whether the visual elements that you will integrate will really contribute positively to your content.

2. Create animations for one theme at a time:

You should start integrating animations into your academic strategy, but you shouldn’t overuse them either. Another of the most common mistakes when using these elements within the content of classes is adding useless, irrelevant, or secondary information.

This can cause distractions and lead students to deviate from the real goals that they intend to achieve. Maintaining consistency and knowing exactly why and what animations are being used for is so important.

3. Encourage your students to interact with the graphics:

Animations can be very powerful within the world of eLearning. However, they can go unnoticed or become passive elements due to ignorance. Many visuals are placed to tell stories, but animations should ideally allow the student to connect with them.

In other words, they must promote interaction. In this way, each student will have an active participation in their learning process. A good way to do this is by adding buttons or elements that can be pressed to generate other actions.

4. Be consistent in the use of animations:

Animations are used for a specific purpose, and we cannot achieve it if we are not consistent with its implementation. As we have mentioned, these elements bring many benefits for learning methods, but they are intrinsically linked with the characteristics of the human being.

If the students come into constant contact with the animations and do not see it as something that is used sporadically, they will be able to take better advantage of its benefits and understand the role those tools have within their educational process.

5. Use animations to simplify complex topics:

Another tip to effectively use animations within eLearning tells us that we must use them wisely. In this sense, you should not use animations every second or fill your content with them.

Identify which themes need visual support or determine which complex themes may require it. Animations can help facilitate the student learning process, so employ them in areas that need more attention.

Animations are a great ally in the educational process. eLearning needs dynamic content that can capture and hold the attention of students, so this incredible tool becomes an excellent vehicle to define and achieve academic goals. Don’t hesitate to use it!

eLearning animation has been found to be effective for a number of genres and audiences in learning management systems for its ability to break down complex concepts, to introduce learning in small pieces, and to set the tone and emotion for the learning environment and thus attracting and appealing to an ideal audience. But beyond the ease and accessibility of eLearning, interactive courses and animation in eLearning has the capability of taking learners even further by making knowledge more interactive and accessible

June 3, 2020January 18, 2022

E-Learning Video Production: How to Create Effective Online Education in Step by Steps?

In an increasingly technological world, education could not fail to have its space within the web and the Internet. In this sense, e-Learning was born as an alternative option that allows remote teaching and, over time, it has become very popular. One of the most famous elements in this regard is online courses, a modality in which a tutor can offer their knowledge and make it available to their students easily and simply.

But what is the best way to create an online course? There are many possibilities such as eBooks, blogs, and forums, among others. However, it is e-learning video production that is taking the lead.

If you plan to create a course and have not considered using videos, you need to stop and think again. The great impact that videos have on people and how they become the best tool to capture the attention of the public has been demonstrated. Moreover, they’re also a great way to explain a topic and make it simpler and easier to understand.

Now you get it? If you have understood this point, then we will show you how to create an effective course step by step. Pay attention to it!

1. Select the content.

To start creating a course, you must know in depth the topic you will talk about, organize it, and divide it by section. Create an agenda and develop each lesson according to the information you have. Also, divide the content according to the type of tool you will use, whether you intend to do written lessons, create tutorials, or use screenshots and practical resources.

2. Define the goals you want to achieve.

When you are developing a course, you must know clearly what exactly you want to achieve. Remember that a video course should serve to guide students towards the objective that each lesson pursues, and this should be done in a concise, precise, and clear way.

3. Write a script and memorize its structure.

If you want to keep the course fluid, and provide better-organized content, a script is essential. This will be very useful in order to group all the material and not run the risk of forgetting something, in addition to making the course look more balanced and avoid having many errors that can complicate the editing or post-production process.

4. Summarize the information as much as you can.

Long and tedious content can be boring. For this reason, it is recommended to make short videos in which the lessons are explained clearly and avoiding redundancies.This way, students can understand it quickly and assimilate the biggest amount of information.

5. Get all the necessary tools.

To record a good course, you need instruments such as a camera or a cellphone that can make good quality videos, a tripod or base, and also have good lighting. Invest wisely in your tools as the overall appearance of the video is very important, and it will greatly improve your professional image.

Do you see how easy it is to create effective video courses? You can make your lessons stand out by creating quality audiovisual material. Don’t miss the chance to do it!