Explainer Video Makers

October 25, 2018October 25, 2018

How to Choose the Best Explainer Video for your Business?

In the recent past, explainer videos have gained popularity as the best marketing tool simply because they quickly develop a great market impact in your business. In essence, they have a spectacular synthesizing power and also they simplify very complicated ideas into easily understandable concepts in a very simple way. As a result, this has prompted many business owners to run for explainer videos in order to win breakthrough in their premises. However, for one to have an explainer video created for his/her business, there are some qualities that one has to consider when choosing the best video for their business. In line with that, this article clearly explains how one can choose if not good the best explainer video for his/her business.

When choosing an explainer video for your business, you have to select a video that is suitable to your marketing goals and the one that will perform to your satisfaction. The following are some of the styles that one can choose.

To begin with, you can choose your explainer video basing on animation characters. Animation characters help in engaging the audience effectively. This is simply because it allows you to form empathy as quick as possible with the audience and this is critical in the fast paced internet. Furthermore, an animated character can arouse an emotion that can showcase the core message of your business in a straightforward way. Additionally, since advertising has become more personal, having animated characters to spearhead your products helps to boost your business connection with the audience providing a direct and personal approach.

On the other hand, you can also decide to choose your video basing on display. That is whiteboard videos. This is a video style in which information is passed by making black scribbles of your idea on white background. This technique is easy to understand, highly educating and charming and hence best for products with many features and details. This type of video is highly engaging and attention catching.

Additionally, live action videos have also to be considered when choosing your explainer video. Despite the fact that animation and motion graphics are entertaining and work well with most marketing, some businesses find it difficult to gain much from the animation staff and this forces them to narrow down to the live action videos. Live action videos generate much credibility especially when a real person dealing directly with the issue is seen. These videos help in creating brand trust.

In summary, when one is on the verge of choosing the best explainer video for the business, he/she is supposed to identify the need and in a similar way relate and match them with the best video structures. This will help you to get a potential and best explainer video for the success of your business.

October 17, 2018

Looking for best ROI, Optimize your Explainer Video.

The explainer videos can make good returns if well invested in. this is because they carry the potential to convert customers and boost your brand sales. But the dilemma always comes, how can I make good out of them each time without making a loss? If you need that then you must optimize the use of the explainer videos. And by optimizing it doesn’t mean just sponsoring an advert to reach many people but also knowing how best to deploy them.

On the start as part of optimizing your explainer videos, try to employ the best thumbnails on each social site so as to induce curiosity. Thumbnails matter a lot if someone is going to view the explainer video or not. In your company website, place the video centred and in front on the landing page. This ensures that any visitor coming there always knocks it first. And let the video cover the good benefits it has to the buyer very well.

This also applies to choosing the best format of the video to use in your service/product. Looking keenly at what your buyers/clients want will enable you get the best out of an explainer video. This is because not all businesses succeed from using a certain video style, so whether you are using whiteboard animations. Cartoon style, motion graphics or screencast videos, let them fit to your audience needs and communicate well. Like the case of cartoon ones they work out better in guiding new buyers while motion graphics explains well hard concepts. That means each works in different ways.

And to make there’s the idea of making a good script. The better the content an explainer videos covers the more engagements it will have with your audience and that part of optimizing your videos for greater returns. In that sense, to make a good explainer video needs you to take your time and get the sequence of events in the video and what it will cover (don’t clump everything to that video, let the important ones take the stage). That script alone will save you a lot and it will pay back your efforts.

And lastly the explainer video to be optimized it must be made sharable on all social media platforms and compatible with mobiles. Like Facebook right now is rivalling YouTube for the sharing of videos. Therefore, if you want it well make your presence be felt on all of them and they will make a name for you.

October 9, 2018

How an Explainer Video is Different from a Branded Video?

Explainer videos and a branded video are two different things and they exist in different facets of the marketing world. These two falls into their own genres in accordance with what they want to communicate to the people and what strategy each employs to achieve the objectives set by the management. This though doesn’t mean that they can’t be used concurrently, in many instances each of them comes in at the different stages of marketing and the following descriptions will help you figure them out.

In many instances the explainer videos are used for explaining complicated product ideas unlike the branded videos which offer an insight into how the product functions. This means that in a startup, a company can use an explainer video to tell their customers of an upcoming new product while in the branded video, you will take them through step by step using the product to tell them how it works. This will make them have confidence in it and eventually make a choice.

In the explainer videos, they will try to increase your brand awareness. This is because their primary role is to evoke emotions and convince people of what your product/ can do to their lives and they have the potential to go viral as much as the sharing is concerned. But in the branded video it primarily concerns itself with showing your audience the practical applicability and act as a sales pitcher.

The branding video also is mainly used to show that really this product exists in the physical form or this is what our organization does day in day out to make the lives of the people better. It’s through the branded videos that a company/product builds its reputation but it’s in it’s, through its explainer video that it can become relevant in the eyes of the people who need the exact information to their fundamental questions.

Lastly these two videos confer some similarities which make them be used to boost each other this includes the ability to showcase a product in its best to the client. Even though the explainers fit well on the upper funnel of the business as they can create awareness easily while the branded video tells the action after people have been used to it.

October 2, 2018October 2, 2018

How You Can Use Full-Funnel Marketing Videos for Business?

A sales marketing funnel as you all know is the path that customers or prospective buyers follow before making a purchase or adopting a certain product. This process includes:

Awareness – the customer is aware of your brand and/or your product
Interest – the customer has expressed an interest in what it is you’re offering
Evaluation – the customer wants to make a purchase and is looking at different alternatives
Decision – the customer is leaning towards purchasing your product and just needs a little nudge in the right direction
Purchase. – the customer makes the purchase

From the above you can easily range that a customer can turn away from buying a product at any stage. So as to keep the glued till the end, the best strategy to use is the video marketing. To understand fully each step will employ their own kind of videos as explained below in the parts break up.

Top of the funnel part: Awareness stage: in this part mostly the customers are not aware of your products and it’s very important if they get to understand it better and make a point of knowing more about it. In this part don’t use sales videos, try to employ more of explainer videos and make them highlight all the good things of your product/service. This will make them try to think of getting pone, and then bombard them with a more emotional sales video. Try and add a human aspect to the sales video, this will bring a deep connection. This can be done by showing your company culture and how employees strive to make things better for people. That alone will give you a lot of returns.

Middle funnel: Starts at evaluation. The customer you have trapped here has good interest in your service or product. The competition in the marketing space is very high and you need to quickly nail the prospective buyer down to your brand. In this point getting testimonial videos will work out very well. This is because this people will be giving first hand info about the benefits of the product and also its effectiveness. These videos can easily convert the users to your good customers. Then another format that can work well here are the interviews or case studies, with interviews try finding an appropriate person or people who say good things about you and your brand/service. That will work out well with a case study to proving how the product you made solved a certain problem in an organization.

Bottom of the funnel and conversion: this part is very tricky and it needs to fully assure the customer of great returns. The ‘how to’ videos will help the customers solve their problems outwardly with your product and also they will make them understand its efficiency well. The FAQs videos will help in the conversion process as they are important in educating them of some basic features of your product and how to use them

At the end of the campaign the returns will be good.

September 22, 2018August 30, 2019

Build Trust and Reliability using Explainer Video

Before one reaches a decision of purchasing a product, he or she must have sit back and thought about it and finally gained trust over it so that he/ she moves forward to purchase it. Therefore, trust is one of the main factors that one considers before purchasing a product. This explains why big companies spend millions of cash to ensure they market and build there adverts properly. However, it is not a must that you have to spend more or equal of the same in order to build trust. The secret lies in the explainer videos. The animated explainer videos are convincing and they can increase your sale by 40% on average and this is because these videos have the ability to instill and grow trust in their audiences. The following are some of the ways that you can build trust and reliability using explainer videos.

First and foremost, your explainer videos should display the aspect of knowledge about your target audience. By clearly showing and explaining to your audience that you truly know them and thus you can help understand their problems help build trust in them. Hence, designing characters in your video that resemble your audience will help you achieve this. All of these considerations guarantee much better engagements with your audience since it makes them feel as if they have been identified or rather represented in the clip by those characters.

Additionally, when designing your video, leave your egoistic nature behind. You should bear in mind that the needs of your audience are more important than your needs and hence your video should focus on your audience’s problems and by this means you will achieve a perfect platform to air detailed information about your brand. Furthermore, your audience will understand that your product brand cares about them rather than just marketing and selling stuff.

Moreover, your explainer video should cling its support on a voice of trust. When launching or publishing your explainer video, it is advisable that you hire a professional voice talent to aid in doing the same. This is because; the professional will know how they communicate the proper feeling of the video according to the script. Besides, the voice over should also come from the country of origin as your target audience. This will enhance quick trust growth since listening to a familiar voice tone and the accent acts as a welcoming note.

To sum up, with the above mentioned points on explainer videos and how they help build trust and reliability, all the stated features can be incorporated in a single explainer video. As a result, if you are interested with an explainer video of the same quality visit our contact us page and we will get back to you as soon as possible.

September 13, 2018

Why Animated Marketing Videos Are the Key to Better Brand Positioning?

Brand positioning is one of the words that has become common in today’s generation, formerly the term was used in classes and could be used in PR as part of building your image as a company. But this time let us check in in terms video marketing. A buyer can make a choice to take a certain product let’s say Adidas/Nike not because it’s the best but he/she has been exposed to its performance videos more often. Therefore, here are some of the reasons why video marketing is important.

Marketing videos increase brand awareness

Getting people to know you is a very fundamental point of your business trip. And it will be more difficult if people are not sure what services/products you are offering them. That alone will make your business fail as no one will be willing to buy something they don’t know. Here is where explainer videos come in, this is because their engagements with viewers are very high than a visitor reading blocks of texts, a trait no so popular these days. Therefore, employing the correct videos will make you known to the new audience.

Marketing videos are convenient, catchy and easy to remember.

if there’s anything that people can remember easily is the visual details they have learnt of something. They can easily narrate them to others and create a moving mental picture. The marketing video offers this readily and with the catchy details it has for sure it will position your brand very well. And for it to be catchy, include things such as FAQs and let them tell a story of your product or entice the customers. That alone will build a good reputation for your brand and at the end you will win.

Easy accessibility

The other aspect of marketing videos which will propel your brand is there accessibility. Most buyers still will want to download the video so as to get whatever details they want. Thus as a part of positioning your brand make them easy to download be shared to personal phones, put up on market screens or at your website’s landing page. They will serve you a great deal at all times. Also accessibility means that the videos can be sent to your clients on monthly email newsletters. That will forever ink on the memories of your clients well.

And lastly let the marketing videos tell who you are (They tell your personality), by truly opening to your clients about what you are offering and what you can do to solve their problems. Clients like that truth to build trust and that alone can boost your brand position in the market. Don’t forget also to brand the videos well to your special colors, content and length, this helps to make clients identify with you everywhere.

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