Explainer Video Makers

April 18, 2023April 18, 2023

Why do we need Explainer Videos for Product Launch?

Imagine being able to promote your product, attract new customers, and engage your regulars in just a few minutes. With just one short video, you can convince them that they absolutely need whatever you are offering or want to invest in your new project, even if they have never heard of your brand before. This is exactly what the best explainer videos do. In this article, we shall talk about why every new product launch needs animated explainer video production and how your business can benefit from this powerful tool.

Animated videos hit the spot.

We all know that people are more likely to watch a video than read an article or even a short blog post. Videos are more popular than any other type of content. In the digital age, customers prefer to access content through videos. According to research, 29.8% of internet users need instructional videos, while 31.3% want to see how-to videos. Thanks to the rise of creative platforms, customers can now watch high-quality explainer videos on multiple platforms and gadgets. Customers can view these videos to study the qualities and features of goods and services in 3D. They can make quick purchasing selections because of it.

Increase Web Traffic SEO

Web traffic can be significantly increased by integrating videos. Google will love your page if it has a high-quality video, and you will see an increase in organic traffic. Add a video of a new product launch to your content. If the video is interesting, it will also persuade visitors to stay on your website longer. More positive signals will be sent to search engines, possibly boosting rankings and organic traffic.

Animated explainer videos are the most flexible

Some may be skeptical about using “cartoons” to promote their “serious” business. However, animated explainer video production is the most flexible marketing tool you can think of. There are countless styles of animation, which guarantees that professional creators will find the visuals most suitable for your audience while the explainer videos themselves will persuade them that your brand is exactly what they have been looking for.

Engagement and attachment

Animated explainer videos are perfect for any product launch campaign as they kill two birds with one stone. On the one hand, nothing will encourage emotional connection and draw viewers’ attention like quality animation. In other words, we all love a good cartoon. And at the same time, high-quality video content is the best way to explain to viewers the benefits of your product and its value.

Complicated matters in simple words.

Animated explainer videos are the best way to make any information digestible and your overall campaign relatable for any audience. This is particularly important for a product launch campaign, especially if you are introducing an entirely new concept to the market.

Help you set a strong brand image.

People are more willing to buy from a brand they feel they know. Even if you are a new business that launches a new product or business, quality animated explainer video production will win over viewers much faster than any other type of marketing campaign. It gives your target audience a sense that you know them and their needs and are ready to communicate and help them solve their problems together.

An animated explainer video campaign is probably the best thing you can do for your business, especially when launching a new product. It engages, encourages communication, and has more chances to go viral than any kind of promotional content you can think of today.

If you also want to boost your sales, attract new customers or build a strong memorable brand image, contact Explainer Video Makers today!

Together we shall build your animated explainer video campaign and help you stand out in the crowd of competitors with the most memorable and efficient video content on the market.

April 13, 2022April 13, 2022

7 Biggest Trends in Online Marketing You Should Know in 2022

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A thorough online marketing campaign raises brand awareness, generates leads to your website, attracts new customers, and keeps the regulars constantly engaged.

However, marketers often seem to “walk-in circles,” using the same tools repeatedly without considering the latest trends and changes in customers` and competitors` behaviour.

In this article, we shall go over the latest online marketing trends that will help your business break the vicious circle of outdated campaigns and get ahead of competitors.

Video content.

Video content is at least 80% more efficient than any other online marketing tool in 2022. However, today there is so much video content on social media and other platforms that it is getting harder to get through to your target audience.

Explainer videos are a relatively new yet most efficient form of video marketing, which has become one of the video marketing trends. Explainer videos are relatable, digestible, and speak directly to the viewer, demonstrating how they will instantly benefit from your service or product.

The best animated explainer video company will help you create original and engaging content that will quickly turn viewers into customers.

Personalization

Today people value personal approach, campaigns that acknowledge their uniqueness and show how your business finds original solutions for every customer.

That is why personalization is also among the latest online marketing trends. And quality explainer video campaigns fit the bill perfectly. That can be tailored according to the viewers` age, social background, gender, and other crucial factors to describe the problem from their perspective and offer a solution that will seem tailored precisely for them.

Mobile optimization

Most viewers will watch your video content on their mobile devices. That is why optimizing different platforms and formats is crucial for a successful online marketing campaign in 2022.

From the design of a marketing e-mail to the format of an explainer video placed on social media, optimization for mobile devices is crucial and therefore remains among online marketing trends in 2022.

Conversation mode

Years spent in isolation due to the latest Pandemic and global digitalization lead to people lacking communication in their lives. Interactivity and conversation modes are among the latest online marketing trends today.

For example, the best animated explainer video company will create content that will flow like a conversation with a viewer, acknowledging their pains and concerns and presenting your product or service as a solution in an unobtrusive conversational manner, creating an atmosphere of friendly communication.

Storytelling

Storytelling on social media is among the latest online marketing trends in 2022. It is a structured and planned campaign of posting photos, captures, and videos that lead a customer through the process of how the product was invented, created, and customized to become the exact solution for their current problem eventually.

This campaign may take from several days to several weeks and will keep viewers intrigued and engaged, wanting for more like a good series.

Awareness

Modern people are more aware of the environment, sustainability as well as social challenges of today’s world. A marketing campaign that shows that your brand acknowledges this awareness and supports it will help you attract more prospective customers and create a positive reputation on the market.

The awareness can be expressed through any online marketing tools, from e-mailing and social media posting to explainer videos that touch on the matter.

Diversity and representation.

It is more than just one of the latest online marketing trends, but is a powerful tool that will help you engage more viewers and make your campaign even more efficient.

Creating your online marketing campaign, the best animated explainer video company will incorporate diverse characters to make your content relatable and relevant for a larger auditorium.

Online marketing trends change all the time and reflect the change in customers’ behaviour, their demands, and current social trends.

Explainer Video Makers is the best animated explainer video company with years of experience creating the most efficient, modern, and unique content for modern online marketing campaigns. It has already helped hundreds of businesses worldwide raise their brand awareness and become significant players in their niches.

Contact EVM today and start getting the most out of online marketing trends in 2022 with the help of creative, competent, and aspired experts in the field.

March 18, 2022March 18, 2022

7 Secret ways of Creating killer Explainer Video!

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7 secrets of killer explainer videos!

Creating killer explainer videos is the best way to raise awareness about your company and engage with the audience, quickly turning viewers into customers.

Statistically, almost 70% of modern people prefer watching videos over reading information or hearing it from an expert or consultant. It makes an explainer video for a product much more successful than the most informative website dedicated to it.

A killer explainer video makes a customer feel that they made an informed decision buying from you and therefore boost the satisfaction from the purchase.

Explainer Video Makers (EVM) is an explainer video production company in India with years of experience in the most efficient video marketing campaign. Our experience, combined with the sense of modern trends, allowed us to develop the 7 unique secret ways to create truly killer explainer videos for any modern business.

1. Find your style.

The best explainer video for business must be most relatable and engaging for the audience. Whether your prospective customer is a teenage girl, a stay-home parent, or a corporate lawyer, a killer explainer video will raise awareness about your brand and instantly persuade them that your product is precisely what they need now.

You may choose between live-action and animated videos of different styles most suitable for your audience. Finding your relatable style will make the explainer videos more efficient, credible, and memorable, earning you regular customers.

2. Plan thoroughly.

Even the best-made explainer video for business won`t work if it is not consistent and structured. The script is crucial for a killer explainer video.

Determine what and how you want to tell the viewers. Create a clear storyboard and ensure that your explainer video delivers the information fast and in the most digestible manner for your audience.

3. Focus on you.

An explainer video for business and product have to focus on the image of those business and product. Otherwise, they are nothing more than entertaining video content.

Ensure that the logo and the product itself are clearly visible and recognizable in the explainer video. Except for keeping the logo on the screen throughout the explainer video or placing it front and center at the end and beginning of the clip, focus on corporate color pattern, stylized images, and characters.

It works best with animated explainer videos, making them instantly catchy and efficient.

4. Make the story flow smoothly.

A killer explainer video leads viewers from point A to point B through smooth transitions between scenes.

Even the most dynamic explainer video should have smooth transitions, keeping a viewer engaged and fully involved in the story.

5. Don`t forget the text!

While, as we said, people prefer watching over reading, adding text paragraphs to emphasize the point will double the effect from your explainer videos.

It will also help your explainer video remain efficient even viewed on mute, in a public place, or in transportation.

6. Sound matters.

There are 2 key sound features for a killer explainer video:

Voce-over – a narrator who provides the information in a clear and relatable manner;
Music – it helps to create the overall atmosphere.

Without those components, your explainer video for business will simply be boring and pointless.

7. Add an Infobox.

It may be hard for viewers to memorize all the details and names, especially if they watch an explainer video about a new product or business. Adding information with relatable links to the video`s info box will encourage them to learn more about the product and engage in conversation with the brand.

Conclusion.

Here at EVM, we know that a killer explainer video is the one that engages, informs, entertains, and persuades, and does it all in just a few minutes, saving viewers` time and quickly converting them into customers.

Contact Explainer Video Makers today and create a successful explainer video marketing for your campaign with the help of the best explainer video production company in India.

March 28, 2020January 21, 2022

Protective Measure Against The CoronaVirus (COVID-19)

Coronaviruses (CoV) are a large family of viruses that cause illness ranging from the common cold to more severe diseases such as Middle East Respiratory Syndrome (MERS-CoV) and Severe Acute Respiratory Syndrome (SARS-CoV).

Coronavirus disease (COVID-19) is a new strain that was discovered in 2019 and has not been previously identified in humans.

Coronaviruses are zoonotic, meaning they are transmitted between animals and people. Detailed investigations found that SARS-CoV was transmitted from civet cats to humans and MERS-CoV from dromedary camels to humans. Several known coronavirus are circulating in animals that have not yet infected humans.

Common signs of infection include respiratory symptoms, fever, cough, shortness of breath and breathing difficulties. In more severe cases, infection can cause pneumonia, severe acute respiratory syndrome, kidney failure and even death.

Standard recommendations to prevent infection spread include regular hand washing, covering mouth and nose when coughing and sneezing, thoroughly cooking meat and eggs. Avoid close contact with anyone showing symptoms of respiratory illness such as coughing and sneezing.

Know How It Spreads

Between people who are in close contact with one another (within about 6 feet).
Through respiratory droplets produced when an infected person coughs or sneezes.
These droplets can land in the mouths or noses of people who are nearby or possibly be inhaled into the lungs.

Steps to protect yourself

Wash Your Hands

Wash your hands often with soap and water for at least 20 seconds especially after you have been in a public place, or after blowing your nose, coughing, or sneezing.
Avoid touchingyour eyes, nose, and mouth with unwashed hands.

Avoid Close Contact

Avoid close contact with people who are sick
Maintain Social Distancing – Maintain at least 1 metre (3 feet) distance between yourself and anyone who is coughing or sneezing.
Avoid Social Gathering

Steps to protect Others

Stay Home

Stay homeif you are sick, except to get medical care.

Cover Coughs and Sneezes

Cover your mouth and nose with a tissue when you cough or sneeze or use the inside of your elbow.Throw used tissues in the trash.
Immediately wash your hands with soap and water for at least 20 seconds. If soap and water are not readily available, clean your hands with a hand sanitizer that contains at least 60% alcohol.

Wear a Facemask if you are sick

If you are sick:You should wear a facemask when you are around other people (e.g., sharing a room or vehicle) and before you enter a healthcare provider’s office. If you are not able to wear a facemask (for example, because it causes trouble breathing), then you should do your best to cover your coughs and sneezes, and people who are caring for you should wear a facemask if they enter your room.
If you are NOT sick: You do not need to wear a facemask unless you are caring for someone who is sick (and they are not able to wear a facemask). Facemasks may be in short supply and they should be saved for caregivers.

Clean and Disinfect

Clean AND disinfect frequently touched surfaces daily. This includes tables, doorknobs, light switches, countertops, handles, desks, phones, keyboards, toilets, faucets, and sinks.
If surfaces are dirty, clean them: Use detergent or soap and water prior to disinfection.

November 4, 2019January 22, 2022

Reasons Why Visitors Leave Your Website & Never Come Back.

When we create a website, one of the most important goals is to attract a good number of visitors. In this sense, there is nothing more satisfying than knowing that people appreciate your work and that, in some way or another, they can identify with it.

6 Ultimate tips for Creating Energetic Video Ads for Your Business in 2022

Nevertheless, reaching a point of great recognition among the public and having a large number of followers loyal to your content is increasingly difficult. For that reason, you may be wondering… Why does a visitor leave my website and never come back? And, here, we have some of the main reasons.

The waiting network:

According to some studies, 47% of visitors expect the website to load in 2 seconds or less. In addition, 40% will simply leave the page if it is not fully operational after the first 3 seconds.

Website layout:

Another reason why the amount of traffic on your site can be reduced is its structure. The importance of web design not only lies in the appearance but also the functionality of its buttons and the way they are organized. In other words, if a website is easy to use and understand, it will be among the common user’s favorite options.

Content:

Specialists do not lie when they say that the content is the king. If your website does not generate good content, then it will not catch the attention of your target audience (of any kind of audience, actually). And, at this point, it is important to understand that the content is not just a lot of words written in the form of texts, articles or blog post. In fact, it has been proven that websites that include videos, infographics, and illustrations gain more popularity and increase their number of visitors more easily.

In addition to the 3 factors mentioned above, there are other details such as blog activity and the inclusion of automatic playback. These elements are key to achieve the good transition of a first-time visitor to a follower of your brand. For that reason, you must create your website so that the people who bump into it can find the solution to what they are looking for; understanding that if a user comes into your webpage, it is because you have the possibility to offer some type of specific information necessary for him/her.

September 23, 2019January 24, 2022

3 RULES FOR CHOOSING A VIDEO VOICEOVER

Video Voice over for Explainer videos makers

After creating a wonderful script for your Explainer animation video, the next step is recording the perfect voiceover that will bring your idea to life. It might sound so easy, but it’s not that easy. From searching for the perfect voiceover artist to figuring out what kind of tone your audience will like, choosing the right voiceover for your video can be much more demanding than you think.

However, everything depends on what your 2D animation video is promoting and the audience you intend to reach out to. Your voiceover must address your audience in a personal way so that you can create a connection between you and your audience.

Let’s look at 3 rules that will help you choose the best voiceover for your 2D animation video.

Gender

Some products are created for a particular gender. When marketing this kind of product with an animation video, you would need a voiceover that resonates with the target gender. For example, an advert about male shoes should have the voice of a man or men in it.

Accent

This second rule is very important. The accent used in your voiceover must be one that your audience can relate to. You can use this to your advantage. For instance, if you’re targeting a particular locality, you can infuse an accent they understand into your voiceover, to make them relate to more to the video and product.

Tone of Voice

Most times, you might have the perfect script and a good voice over artist but due to the way the words are said, your audience might not even want to listen.

According to Professor Emeritus of Psychology at UCLA, Albert Mehrabian, 38% of the meaning of words comes from the tone of the voice. This shows how important a voice tone can be in your marketing animation videos.

Make sure you tell your voiceover artist what you want from them. You can choose the tone of voice that will properly represent your brand.

Now that you know what rules to apply when choosing a voiceover for your animation video, you also need to know that only a good animation video can complement your wonderful voiceover. You can get professional character-based animation videos from Explainer Video Makers. We are the best 2D animation studio in India because we have an experienced team that has handled thousands of projects and we deliver quality animation videos at an affordable price.