Explainer Video Makers

May 17, 2022

10 Biggest Trends in Online Marketing You Should Know in 2022

The recent Pandemic has resulted in an ultimate revolution in e-commerce and online marketing. The trends that have emerged during the past couple of years are shaping today`s digital marketing industry.

However, some of the online marketing tricks may be less relevant today than last year, while others gain momentum to become signature moves of tomorrow.

In this article, we shall talk about the online marketing trends of 2022 and why your business should adopt them as soon as possible.

Personalization

People are overwhelmed with information today, and it seems like everyone is trying to sell them something.

Personalized ads and video content are one of the online marketing tricks everyone should consider in 2022. Explainer video campaigns are the best way to create personalized and relatable content.

They allow you to speak directly to most perspective customers describing their pains precisely and providing straightforward solutions through your product or services.

Influencers and authority figures.

People trust information much more when they hear it from a favourite niche influencer or an authority figure like a doctor, analyst, teacher, etc.

While addressing such character is one of the hottest online marketing trends in the past years, using them for your explainer video campaign will instantly triple the effect of your digital marketing strategy: you share information instead of selling something right away, explain how a viewer can quickly improve their lives, and it comes from an expert.

Moving to Metaverse

Whole virtual ecosystems are the leading digital heritage of the Pandemic. Metaverse is undoubtfully the most developed and versatile, which offers endless digital marketing opportunities for all sorts of businesses.

Taking your niche in the Metaverse is not just an online marketing trend but a must in 2022.

Original content

It may seem very hard to create something original in online marketing today. However, there are adjustable content niches that allow any brand to be authentic and recognizable in their area.

Explainer video campaigns are among them. You can customize them for different auditoriums, adjust them for different platforms and still carry valuable information, making viewers want to hear more from you.

Online events

Another heritage of the Pandemic has now turned into one of the hottest online marketing trends.

Online events allow companies to communicate directly with prospective or existing customers, be more relatable and engaging, and keep abreast of the demands and expectations of their auditorium.

You can make those events entirely live, corporate explainer video content into them, or hold hybrid events, enriching live presentations with augmented reality experience.

Mobile optimization

We have already mentioned that it is important to optimize your content for the platform you use, but mobile optimization is the key to a successful online marketing campaign in 2022.

Most viewers will watch your content on their smartphones, tablets, and other mobile devices rather than on TV or desktop computers. The same is true for further research and eventual purchase.

Only fully-optimized content will turn a viewer into a customer seamlessly.

Explainer videos.

As mentioned several times above, explainer videos are among the online marketing tricks in 2022. Relatable and engaging, they show that your brand cares about the audience and wants to improve their lives rather than simply try to sell them something.

Digitalization

Billboards, flyers, and booklets are in the past. Even if you see them in real life, they are hardly as engaging as a viral video or your Tik Tok feed.

Global digitalization is among the essential online marketing trends in 2022.

SEO

It is essential that your customer will easily find you in a crowd of competitors and other information. SEO optimization is not only one of the online marketing tricks but a must today.

Carefully research the keywords and follow their rankings, and make sure that anyone can easily find you after seeing your catchy post or explainer video.

Awareness

People want to associate themselves with brands that show that they truly care about particular topics and want to contribute to solving issues that matter.

Through explainer video campaigns, careful storytelling, and social media marketing strategy. you will manage to create the necessary image and get the most out of this essential online marketing trend.

Conclusion.

Marketing has never been so digital as it is today, and your business can easily benefit from it! Explore the online resources, create original content and find a way to reach your audience online – the place people spend most of their time today.

Explainer Video Makers (EVM) is a studio with years of experience in the most efficient and trendy type of video content that helps all sorts of businesses and organizations speak directly to their audiences and engage them in long-term relations.

Contact EVM today and learn how to create an original explainer video campaign that will embrace and let you get the most out of the biggest online marketing trends in 2022.

April 29, 2022May 9, 2022

5 Foolproof Ways to Nurture Brand Authority in Your Niche

Every modern marketing campaign starts with and revolves around two fundamental notions: Brand Authority and Brand Awareness. Although they always go hand in hand, brand authority and brand awareness ideas are a bit different.

A successful strategy of brand awareness will ensure that people are familiar with your company`s style, logo, colors, etc. and instantly associate them with your products or services. Brand authority is all about how people feel about the business, and whether they want to associate themselves with it.

In this article, we shall talk about the 5 foolproof ways to nurture the brand authority of your business together with marketing experts and the best explainer video makers in India.

#1 – Became a contributor on platforms valuable for your audience.

One of the best ways to establish and develop brand awareness is to become a regular and valuable contributor to websites, social media platforms, and forums most valued by your perspective or regular customers.

By regularly placing high-quality explainer videos on relevant topics and providing tips and tricks or reviews, you set a stable strategy of brand awareness, deserving your business a title of a credible expert in the matter.

This is one of the brand awareness ideas that work for any market niche as today, there are focused platforms and forums for any kind of auditorium online, and people are used to seeing them as the primary sources of information.

#2 – Focus on educational video content.

It is clear that video content is the most powerful marketing tool. However, modern viewers are somewhat getting tired of video ads, no matter how entertaining and original they may be.

Branded educational content, especially explainer videos, is a great strategy for brand awareness. They give a viewer an impression that your company wants them to learn something new, find solutions for their pains and improve their lives rather than just roughly selling them another product.

#3 – Provide checklists, infographics, and whitepapers.

It is another illustrative type of content that can complement and endure the effect of explainer videos and complete your brand authority strategy.

Those materials give viewers an impression that they are making an informed decision in choosing your products, boosting the brand authority factor in your niche.

#4 – Embrace social media presence.

While social media presence is a fundamental part of any brand awareness strategy, it is also essential for building brand authority, leaving competitors far behind.

Determine the social media platform most popular among your target auditorium and create short explainer videos, entertaining and promotional content primarily adjusted to the platform`s mobile version.

#5 – Show off!

Any strategy of brand awareness is meant to demonstrate the logo and products and make them memorable. At the same time, the way how exactly you do it is essential for setting the brand authority in your niche.

Introducing the image and information about the brand through explainer content, engaging niche influencers in the campaign, and sharing customer reviews are great ways to kill both birds with one stone and nourish both brand awareness and authority campaigns.

Final thoughts.

Brand authority tips and brand awareness ideas are somewhat interchangeable for businesses of any niche. And so are the tips mentioned above. The main strategy is to show your brand to the right people at the right time and in a manner that will inspire them and help them trust your opinion and, therefore, your products.

EVM – the best explainer video makers in India, is a studio with years of experience and deep knowledge of the most relevant and efficient branding strategies. Creating original content and helping brands find their identity, they have helped lots of businesses worldwide establish their brand authority, becoming leaders in their niches.

Contact EVM today and learn how your business can turn into an authority figure and a credible expert that customers, investors, and business partners will want to associate with.

April 13, 2022April 13, 2022

7 Biggest Trends in Online Marketing You Should Know in 2022

online marketing trends, latest online marketing trends, best animated explainer video company

A thorough online marketing campaign raises brand awareness, generates leads to your website, attracts new customers, and keeps the regulars constantly engaged.

However, marketers often seem to “walk-in circles,” using the same tools repeatedly without considering the latest trends and changes in customers` and competitors` behaviour.

In this article, we shall go over the latest online marketing trends that will help your business break the vicious circle of outdated campaigns and get ahead of competitors.

Video content.

Video content is at least 80% more efficient than any other online marketing tool in 2022. However, today there is so much video content on social media and other platforms that it is getting harder to get through to your target audience.

Explainer videos are a relatively new yet most efficient form of video marketing, which has become one of the video marketing trends. Explainer videos are relatable, digestible, and speak directly to the viewer, demonstrating how they will instantly benefit from your service or product.

The best animated explainer video company will help you create original and engaging content that will quickly turn viewers into customers.

Personalization

Today people value personal approach, campaigns that acknowledge their uniqueness and show how your business finds original solutions for every customer.

That is why personalization is also among the latest online marketing trends. And quality explainer video campaigns fit the bill perfectly. That can be tailored according to the viewers` age, social background, gender, and other crucial factors to describe the problem from their perspective and offer a solution that will seem tailored precisely for them.

Mobile optimization

Most viewers will watch your video content on their mobile devices. That is why optimizing different platforms and formats is crucial for a successful online marketing campaign in 2022.

From the design of a marketing e-mail to the format of an explainer video placed on social media, optimization for mobile devices is crucial and therefore remains among online marketing trends in 2022.

Conversation mode

Years spent in isolation due to the latest Pandemic and global digitalization lead to people lacking communication in their lives. Interactivity and conversation modes are among the latest online marketing trends today.

For example, the best animated explainer video company will create content that will flow like a conversation with a viewer, acknowledging their pains and concerns and presenting your product or service as a solution in an unobtrusive conversational manner, creating an atmosphere of friendly communication.

Storytelling

Storytelling on social media is among the latest online marketing trends in 2022. It is a structured and planned campaign of posting photos, captures, and videos that lead a customer through the process of how the product was invented, created, and customized to become the exact solution for their current problem eventually.

This campaign may take from several days to several weeks and will keep viewers intrigued and engaged, wanting for more like a good series.

Awareness

Modern people are more aware of the environment, sustainability as well as social challenges of today’s world. A marketing campaign that shows that your brand acknowledges this awareness and supports it will help you attract more prospective customers and create a positive reputation on the market.

The awareness can be expressed through any online marketing tools, from e-mailing and social media posting to explainer videos that touch on the matter.

Diversity and representation.

It is more than just one of the latest online marketing trends, but is a powerful tool that will help you engage more viewers and make your campaign even more efficient.

Creating your online marketing campaign, the best animated explainer video company will incorporate diverse characters to make your content relatable and relevant for a larger auditorium.

Online marketing trends change all the time and reflect the change in customers’ behaviour, their demands, and current social trends.

Explainer Video Makers is the best animated explainer video company with years of experience creating the most efficient, modern, and unique content for modern online marketing campaigns. It has already helped hundreds of businesses worldwide raise their brand awareness and become significant players in their niches.

Contact EVM today and start getting the most out of online marketing trends in 2022 with the help of creative, competent, and aspired experts in the field.

March 25, 2022March 25, 2022

5 mistakes companies make while creating their business videos.

best business video maker in India, best marketing video maker, common business video mistakes, Business video ideas.

Video marketing is the best way for a brand to get noticed, attract more prospective customers, and even go viral all over the Internet through endless shares between viewers on popular video platforms. Best business video maker in India.

However, a successful video marketing campaign is more than just a random posting in the hope of becoming famous overnight. It requires serious strategy and planning as well as a thorough approach to content creation.

With the help of experts from Explainer Video Makers, the best business video maker in India, we shall go over the 5 fatal mistakes companies often make in their video marketing campaigns.

#1 – Posting randomly

The best marketing video maker knows that every post matters and can make a huge difference in the overall campaign.

While there are lots of tools and opportunities to create videos today, companies often get confused and start making and uploading content randomly instead of planning and scheduling every move.

The best business videos:

Reflect the identity and aesthetics of the brand;
Speak to the target audience;
Encourage a viewer to take action after viewing the video rather than keep on scrolling down.

#2 – Obsession with likes

Paying too much attention to vanity metrics like likes and views is among the most common business video mistakes.

Following the hottest trend in a rush for likes and views may destroy your whole video marketing campaign if it does not correspond to the brand`s identity.

Your audience may not be that wide, but the campaign will be efficient if most of those viewers convert into customers eventually.

#3 – Mimicking someone else

Lack of originality is another common mistake in the content for the business community. Business video ideas seem to travel from one brand to another, and eventually, viewers don`t see the difference and the whole video marketing campaign loses its point.

Even if you work in a narrow niche and feel restricted with your tools, the best marketing video maker will offer an original reading to the most common visuals helping your brand stand out.

#4 – Neglecting SEO.

Forgetting about keywords and the principles of SEO, you will simply lose time, money, and energy on your video marketing campaign.

Make sure to include relevant keywords into the video description and title to improve its SEO rate and chances to become visible for a wider auditorium.

#5 – Forgetting mobile optimization.

Last but not least, the common business video mistake is forgetting to optimize the content for mobile devices and platforms.

Most viewers will see your business video content on social media platforms and using their mobile devices. If the video is not optimized, takes too long to load, or has the wrong resolution, they will just keep on scrolling, leaving your marketing campaign unnoticed.

Make sure to adjust your marketing videos for every platform you use and especially their mobile versions. Consider the aesthetics and audience of each social media and website and tailor the content according to the format and timeframe required.

Conclusion.

Marketing videos are the most powerful tool for any campaign to attract more customers and widen the audience getting feedback and publicity through shares and comments.

However, it is important to determine why and how you are planning to create and post videos, which tools and platforms to use, and what goals you are willing to achieve.

Contact Explainer Video Makers today and get professional assistance from the best business video makers in India. Their expertise and knowledge of video marketing principles will allow you to create the most original content exploiting the best business video ideas while working out your unique style and attracting new customers.

March 18, 2022March 18, 2022

7 Secret ways of Creating killer Explainer Video!

killer Explainer video,best explainer video for business, explainer video for product, Explainer video production company in India

7 secrets of killer explainer videos!

Creating killer explainer videos is the best way to raise awareness about your company and engage with the audience, quickly turning viewers into customers.

Statistically, almost 70% of modern people prefer watching videos over reading information or hearing it from an expert or consultant. It makes an explainer video for a product much more successful than the most informative website dedicated to it.

A killer explainer video makes a customer feel that they made an informed decision buying from you and therefore boost the satisfaction from the purchase.

Explainer Video Makers (EVM) is an explainer video production company in India with years of experience in the most efficient video marketing campaign. Our experience, combined with the sense of modern trends, allowed us to develop the 7 unique secret ways to create truly killer explainer videos for any modern business.

1. Find your style.

The best explainer video for business must be most relatable and engaging for the audience. Whether your prospective customer is a teenage girl, a stay-home parent, or a corporate lawyer, a killer explainer video will raise awareness about your brand and instantly persuade them that your product is precisely what they need now.

You may choose between live-action and animated videos of different styles most suitable for your audience. Finding your relatable style will make the explainer videos more efficient, credible, and memorable, earning you regular customers.

2. Plan thoroughly.

Even the best-made explainer video for business won`t work if it is not consistent and structured. The script is crucial for a killer explainer video.

Determine what and how you want to tell the viewers. Create a clear storyboard and ensure that your explainer video delivers the information fast and in the most digestible manner for your audience.

3. Focus on you.

An explainer video for business and product have to focus on the image of those business and product. Otherwise, they are nothing more than entertaining video content.

Ensure that the logo and the product itself are clearly visible and recognizable in the explainer video. Except for keeping the logo on the screen throughout the explainer video or placing it front and center at the end and beginning of the clip, focus on corporate color pattern, stylized images, and characters.

It works best with animated explainer videos, making them instantly catchy and efficient.

4. Make the story flow smoothly.

A killer explainer video leads viewers from point A to point B through smooth transitions between scenes.

Even the most dynamic explainer video should have smooth transitions, keeping a viewer engaged and fully involved in the story.

5. Don`t forget the text!

While, as we said, people prefer watching over reading, adding text paragraphs to emphasize the point will double the effect from your explainer videos.

It will also help your explainer video remain efficient even viewed on mute, in a public place, or in transportation.

6. Sound matters.

There are 2 key sound features for a killer explainer video:

Voce-over – a narrator who provides the information in a clear and relatable manner;
Music – it helps to create the overall atmosphere.

Without those components, your explainer video for business will simply be boring and pointless.

7. Add an Infobox.

It may be hard for viewers to memorize all the details and names, especially if they watch an explainer video about a new product or business. Adding information with relatable links to the video`s info box will encourage them to learn more about the product and engage in conversation with the brand.

Conclusion.

Here at EVM, we know that a killer explainer video is the one that engages, informs, entertains, and persuades, and does it all in just a few minutes, saving viewers` time and quickly converting them into customers.

Contact Explainer Video Makers today and create a successful explainer video marketing for your campaign with the help of the best explainer video production company in India.

March 7, 2022September 20, 2022

8 Ways How Explainer Videos Help Acquire New Customers and Sales

Explainer video boost sales, Connect your customers, Best Explainer video services in india.

Explainer videos are an exceptional segment of any video marketing campaign. Practice shows that those are explainer videos that help businesses connect to their customers on a whole new level and boost sales by an average of 20%.

In this article, we shall talk about why explainer videos are so successful, how they connect your customers, and explain the 8 ways any business can succeed using explainer videos.

Explainer videos are problem solvers.

The principle of any explainer video is to describe viewers’ problems in a relatable manner. And then they provide an instant available solution, which are your product, service, etc.

That is why explainer videos boost sales. They give the viewer a clear “problem-solution” picture that encourages making a purchase much easier and faster.

Explainer videos are most relatable.

Explainer videos are the best way to connect your customers as they speak directly to their pains and problems using relatable visuals and language.

It is easy to customize animated explainer video for a target auditorium and call for their emotional response and attachment that naturally converts into a purchase,

The explanation makes the information valuable.

The concept of explainer videos turns your message into valuable information. They don’t just sell a product but explain how exactly this product can help viewers and why this solution is better than any other option.

People value-helpful content, and explainer videos create an atmosphere for making an informed decision about the purchase.

The best way to grab attention

In the modern world, you have only several seconds to grab viewers` attention, persuade them that they need your product, and encourage them to make the purchase sooner.

Explainer videos allow you do it quickly without forcing a prospective customer to read through long articles search info to compare different products or services.

Explainer videos boost sales since they provide a viewer with exciting several-second content that answers their questions and entertains on the way.

Explainer videos are Cathy.

Statistically, people are most likely to remember and recall images and data they saw in an animated explainer video.

It allows you to make your brand more memorable and therefore boost sales.

They explain why a customer needs to make a purchase.

Unlike any other type of video content, explainer videos give that “try-before-you-buy” feeling. A viewer sees why and how this exact service can make their life better and therefore feel more confident about their purchase and thus boost sales.

Explainer videos are more clickable.

People always prefer a short explainer video to a long, detailed article that explains the benefits of your product and brand.

Explainer videos do the same job but are much faster and more viewer-friendly. That is why explainer videos are more clickable, which instantly leads to more traffic to your page and helps to boost sales.

Help you get viral

Original content from the best explainer video services in India is more likely to get shared and reposted on social media, messengers, etc.

It allows your business to get viral and recognizable. Such explainer videos connect your customers and create a community around your brand to boost sales and build a credible image.

Conclusion

Introducing explainer video content to your video marketing campaign, you get a chance to become most recognizable in your niche, talk directly to your target audience in a relatable and memorable manner, and skyrocket your sales, helping people to believe that they make informed decisions about an everyday purchase.

Explainer video makers (EVM) provide the best explainer video services in India. Their experience and creativity have already helped numerous brands worldwide connect with their customers on a new level and boost their sales.

Contact EVM today and explore the endless opportunities of explainer video content and original ways to acquire new customers and boost sales through them.

Personalization

Influencers and authority figures.

Moving to Metaverse

Original content

Online events

Mobile optimization

Digitalization

SEO

Awareness

Conclusion.

#1 – Became a contributor on platforms valuable for your audience.

#2 – Focus on educational video content.

#3 – Provide checklists, infographics, and whitepapers.

#4 – Embrace social media presence.

#5 – Show off!

Final thoughts.

Video content.

Personalization

Mobile optimization

Conversation mode

Storytelling

Awareness

Diversity and representation.

#1 – Posting randomly

#2 – Obsession with likes

#3 – Mimicking someone else

#4 – Neglecting SEO.

#5 – Forgetting mobile optimization.

Conclusion.

1. Find your style.

2. Plan thoroughly.

3. Focus on you.

4. Make the story flow smoothly.

5. Don`t forget the text!

6. Sound matters.

7. Add an Infobox.

Conclusion.

Explainer videos are problem solvers.

Explainer videos are most relatable.

The explanation makes the information valuable.

The best way to grab attention

Explainer videos are Cathy.

They explain why a customer needs to make a purchase.

Explainer videos are more clickable.

Help you get viral

Conclusion

We can help you.