Explainer Video Makers

August 28, 2018August 28, 2018

How to Increase Your Social Media Traffic Immediately?

Getting to build a reliable social media traffic for the greater good of the business, is one of the challenges that one has to deal with as part of growing their business presence. It’s like the construction of a network of feeder roads to the highway without disturbing people’s livelihoods. Hence, in the social media engagement to increase traffic to your website on a limited budget needs clear planning.

Therefore, to help you decipher the social media traffic maximizing mystery here are some of the tools to use:

Make Your Content Easily Shareable.

This should apply to all the businesses and marketers in practice currently, there content should be mobile friendly and easily shareable. This is because according to a research by ComScore. 65% of time that was spent on social media was through the mobile phone and 40% of content was read via mobile. Hence share buttons should be available to enhance your campaign.

Know When Your Audience Is Listening.

This simply means to understand when your audience is engaging your social media content. The key to engaging your audience well and maintaining good contact is through being consistent with your postings on social media. Through that your chances of being seen many people are very high as it will cause a spike in your traffic and therefore keep up the spirit. Therefore, don’t forget to:

Post on Facebook 3-10 times a week
Tweet at least 5 times a day
Instagram around 5 times a day
Post on LinkedIn 2-5 times a week
Post on Google+ 3-10 times a week

Use hashtags.

It’s likely that while making rounds on social media, you have come across a post with hashtags. These updates with hashtags will expand your followers beyond your boundaries. This is because they help you create new discussions and trends that will make your brand visible. Also don’t forget to include more hashtags when possible on all your social media platforms.

Use visuals and concise posts.

Social media in the literal sense is made for only visual content, this current generation doesn’t have time to juggle through your long post or literature to understand your product. Therefore, other forms of visual content such images, videos, GIFs etc. create more engagements on social media and increase traffic. Like videos create more 75% sharing rate when used on social media.

August 17, 2018August 17, 2018

How can you “Go Viral” with an Explainer Video?

Currently, many businesses are coming up with explainer videos with the main aim of improving and enhancing proper advertising and marketing their products in order they record a success and make their business grow. However, this is usually achieved when the explainer videos goes viral since this is the easiest and most rewarding technique. In order that an explainer video goes viral, it has to be shared and for a video to be shared it has to prompt an emotional response to the viewer.

Conversely, this does not happen to every explainer videos. A video that has been designed with the crucial aspects for a viral video considered has absolutely all the reasons to go viral. These aspects are; the messenger, message and the environment. The following are some of the some of the factors to consider when creating the explainer videos to ensure that you maximize the chances of it going viral and reaping more rewards by expounding on above aspects.

To begin with is the storyline. This is like the backbone of all the videos. Even though the storyline may not be explaining about the product you intend to advertise, it has an objective of keeping the viewer on the video until the product or the logo appears. Therefore, it has to be short and precise as the attention span of a person is limited. The introductory audio and the video graphics are of great importance since they have to lure viewer throughout the storyline.

Secondly, we have the animation. It should be created with the latest technology to enhance message transfer. The type of animation you decide to use will depend on the several factors i.e. whether you want to create dramatic animation with characters or whiteboard ones or any other animation of interest and hence the ability and emotion triggering aspect hence the ability of it virality.

Furthermore, humor is another aspect to be considered when designing explainer videos. By bringing out an aspect of comicalness in the video, it makes it quite interesting and always prompts the viewer to share it to another person. By stimulating the involuntary and the unconscious response is usually the main goal of the explainer video. However, the main vision is to make the explainer marketing evergreen and prompt a quick response about the product.

Last but not least, for a high quality video that suits your business and has all the potentialities of going viral, contact us for one of your choice according to your businesses need.

July 19, 2018August 17, 2018

Explainer Video Guide For Your Businesses

We live in a tech savvy society which has pangs for new innovations and something to simplify long procedures or save on time. This means that companies are also not left behind in adopting to the tech savvy customers, and the larger pool of prospective consumers. Hence, the explainer videos came in to help save on time and still achieve the set objectives. Although the explainer videos are good to use its good to understand their nature and how to effective apply them on your business and get better results, below are the guidelines.

Understand your audience: – The audience is the controller of your thoughts and objectives, and they are the ones who determine which format of storytelling you will use in the explainer video. The audiences also help the business to make the video in accordance with what they need. Through fulfilling their expectations then in return you will get responses.

Pick a good company: – when in need of designing anything, a firm always asks for people/interested parties to send their bids or expression of interests. Companies will quote different prices to make your explainer video, but most firms take the highest bidder as to being the best and neglecting the lowest. This though in video creation should not apply, but instead get a good a good firm that really understands your objectives and has a unique way of putting them in the video without jamming it up.

Prepare well the materials for use: – finding a good company to work on your project can be good but the materials needed and planning matters a lot. A great explainer video needs time and several material comparisons. This is in line with avoiding any misrepresentation of the information to your clients which again can lead to a crisis.

Tell your story: – telling a story can be hard to some people but easy to others also. One psychology common to all human beings is that they lose interest when watching long videos. That alone tells you that your explainer video should be as short as possible but captivating with good information to your audience.

Place it on the right spot: – positioning the video in the right place can make a lot of customers, as these short and engaging videos have a higher retention and customer conversion rate than any other. Therefore choose a well customized landing page for it as the first opener for all visitors in its correct thumbnail.

Therefore with right process and guide hope you will have a good campaign with your video.

July 11, 2018August 17, 2018

The Most Important Aspects of a Great Explainer Video

Explainer videos are very essential in the current world when promoting a brand/event or your business. Therefore, making a great explainer video will save you a lot as they are very effective and can convert viewers. But a great video does not base itself solely on the visuals, the content and the process involved matters. Here are some of the aspects that will help you make a great explainer video.

Goals: goals are very essential in planning and executing something and same applies to making the explainer videos. A great explainer video should fulfill the intended goals, these goals include; audience reaction after watching the video, does it satisfy their needs about the product or how it will demystify the product to the people. No matter how short it is the video should hit the goals properly for a good effect.

Follows the due process: following the due process matters a lot, the video must always state the problem experienced by the consumers very well and later bring in the solution for the better understanding. The video also should consider to explain deeply on the unique feature of the product and how they work so that at the call of action the consumers would have gotten a gist on what to do to solve their problem or access a product.

Content and script: content is valuable when coming up with your project and greatly defines what you want to communicate well. This involves getting the right choice of words, being humorous/engaging and attractive. When a video becomes attractive from the start the viewer can stay longer watching it. Hence for the video to be attractive it must be accompanied by a great script; the script must use a second person voice, this does not entail lecturing (explain with a soft voice and) and it should give simple ideas which are intriguing. Most important is to avoid complex details and jargons which can make the people bored, and never jam words in the script make it range between 100-150 words per minute in the script.

Timing and visuals: length of the video matters a lot as it will dictate the attention of a person towards it. In most instances a person can watch a full video which ranges between 2-4 minutes. This means that the important aspects that one needs to communicate should be within the first 30-60seconds, to arouse the interest for the rest of the video. With respect to the script and the storyboards one could have enough time to make great visuals and it will be easy to have your great quality explainer video.

If each and every aspect above is kept in check, a great explainer will not be a heavy task to make and you would have captured your audience well.

Best deals of all kind of explainer videos at explainer video makers and don’t miss this chance. Contact us now: +91 9526573922

June 12, 2018August 17, 2018

How to Make 2018 Video Marketing Statistics Awesome?

Video marketing has emerged as one of the best digital advertising means, this is because it simplifies information for the viewers to understand. In most times people get curious when they see a video on a landing page or as a pop up, and they will click on it to see the contents. Hence in 2018 most businesses are up for the marketing tool(tool). Truth is getting into the venture one must understand the statistics that concern video marketing and how to make use of them to create an impact. Here are some of them to help you

Consumers: According to the stats of 2018, most consumers were converted and made purchases in regards with the products they viewed on the video. The consumers spent 1.5 hours a day just to watch marketing video content and to know more about the products of their interest. The increase in the consumption of marketing videos was due to the great content that is portrayed in the video. In 2017 92% of customers interacted with the explainer videos of which 83% of them want more of the videos in 2018 as they are very helpful.

Social Media Sharing and Mobile Video: when an explainer/marketing video is great and exemplifies each detail well, the viewer is likely to share it so as to show others the experience. In 2017/2018 the sharing of videos on Facebook has increased by 258% unlike other Medias like LinkedIn, snapchat and YouTube. This shows that Facebook is another great thing to boost the sales through videos. The increase in social media sharing is attributed to the usage of mobile phones and the compatibility of the most videos released by the companies. Like 90% of the world population access the internet through their mobile phones of which 92% of them share the videos using the gadgets. This has proven to be an important tool when it comes to product branding and reaching many consumers.

Video and Marketing: so far video marketing has proved to be a very crucial tool and has had a great impact as per the marketers, this is because 76% of the marketers confirmed that the increase in sales and traffic was made through the videos; hence, text and images were losing it to videos and that the videos offered a great ROI. From the statistics provided by cisco, live videos are also gaining ground as they are very engaging and consumers interact well. The most preferred though video form were the short ones as they arose curiosity to know more about the business/product.

From the above stats it’s very clear that in 2018 video will still rule the marketing world and that business should brace up themselves for an improvement to the quality and content of their videos.

Explainer Video Makers.
Contact: +91 9526573922

May 30, 2018August 17, 2018

How to Use an Amazing Landing Page Video the Right Way?

Explainer videos have come to be one of the most exclusive ways to learn something in the current society. People and potential consumers find glamour in these engaging videos and gladly take time to share and chop down a few important details to help them solve their problems. Hence it has become common for websites to use the videos so as to capture the attention of the visitor. These landing page videos though cannot be effective if they can’t be used properly. Here are some tips to help you make the most of the landing page videos:

The Platform to be placed: when one organizes a party they have to note where it will be held. The platform will dictate how you will make it, the landing page of the website should be custom made to suit your preferences and compatible with your videos or the players of the devices that customers mostly use. This involves a good thumbnail; of which it has to include a static image with a medium play button on it. Including a proper image from your work will create interest and tempt a person to click on it. In other styles the videos in the platform/website should be placed in the middle and at the top so as they can be viewed and drive the message home a good hosting company will be of great help in getting the best out of your video rendering.

The landing page and decorations: the landing page should and will never be treated as part of your website. This means the landing page is essential in telling your story and make the visitors understand you well in a simple way within the shortest time possible. This means the landing page should not just have the video embedded on it but addition details which are important and tell your story well; additionally, the way to respond to any call tom action from the video should be included below or anywhere within visible to the visitor.

The video itself: the video now is used to tell your story properly and engage your visitor well. Since its connected to the platform where its displayed, the decorations in it should conform with the display. Also don’t jam up so many things in one video, let the video tell one story at a time from time to time for specific advertising campaigns (let the video focus on a specific subject). This will take the viewers to want to dig more on the details they watched and would have given a practical help within a specified timeframe.

From the above one can easily notice that the cohesiveness in making good use of the landing page video lies in incorporating all the three aspects from the start. Even from the advert let some aspects of the landing page be included as well to pull a viewer.

Tag: Everything You Need To Know To Create Killer Explainer Videos

How can you “Go Viral” with an Explainer Video?

Explainer Video Guide For Your Businesses

The Most Important Aspects of a Great Explainer Video

How to Make 2018 Video Marketing Statistics Awesome?

How to Use an Amazing Landing Page Video the Right Way?

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