Benefits of having an explainer video for your website

Many people out there could be wondering why almost every small scale to large scale business person is creating animated explainer videos for their businesses. However, this explainer animated videos come with some benefits that one enjoys after they have comfortably fitted in the market. The following are some of the benefits that one receives when he/she has explainer videos in their websites.

To begin with, an explainer video is a standalone marketing tool for your business. Once you have an explainer video, you can use it across different kinds of media to spread the awareness of your business. Furthermore, having an explainer video in your website makes it easy for someone to share it out to any social media platform. Additionally, you can use it more than one on any platform and your company will be happy to have its idea shared out in such a manner.

Secondly, the explainer video on your website increases the conversion rates. As a business site, there are many visitors and high traffic to the site but it is of no use if the visitors do not convert into your potential customers. However, with explainer videos on your site, this can be changed. A research by internet retailers show that almost all the visitors who visit a site with an explainer video are likely to buy a product due to the effect of that video.

Moreover, the explainer videos are best for our sites since they enhance search engine optimization. Websites that feature a video stand a big chance to be ranked first on Google’s first page search results. Therefore, having the explainer videos in a website are important compared to the ordinary texts that are available on the website since they enrich web optimization by almost 42% hence improves the websites visibility.

From the above explanations it is important to have an explainer video in your website alongside the other website contextual description of the company’s product and services. For more information on explainer videos and websites don’t hesitate to contact us.