Explainer Video Makers

May 14, 2018August 17, 2018

Why your Business Story Should be Told with an Explainer Video?

When establishing your organizations marketing strategies, you need to look for marketing techniques and methods that can ensure you maximize and obtain the best for your company. Additionally, the methods themselves need to be promising and ensure that the conversion rates of the company’s site are high. This brings the issue of explainer videos and answers the question why your business story should be told with an explainer video.

First and foremost, the explainer videos are suitable for sharing your business story simply because they increase the conversion rate of the site. Bearing in mind the fact that explainer videos are illustrative and are based on storytelling which are easily remembered by human beings, then by uploading an explainer video in your site which explains the business storyline of your company, there is going to be a tremendous rise in the number of people who will purchase the advertised product due to the impact of the video.

Secondly, the explainer videos are suitable for telling your business story because the videos are usually short and precise and direct to the point. Furthermore, the explainer videos are captivating and attention seeking hence within a short span of time, your business story would have been shared to a large number of people in different platforms and also since they are short and detailed, it will not seem boring to someone until the whole information is delivered.

To add on that, the explainer videos are suitable tools to use when telling your business story because they also improve the search engine ranking of the site apart from increasing the conversion rates of the site. This is because the search engines are set to rank sites with videos compared to those sites without videos. This also leads to increased traffic on the site hence many sales in the company.

In summary, from the above in order to ensure that your business story is well shared out you need to try the explainer videos and experience the best result. In order for you to develop an explainer video for your company detailing the story of your business just fill and hit the submit button and all will be to your satisfaction.

April 26, 2018May 28, 2022

Important rules for explainer video production

In the present business world, the demand for explainer videos has tremendously risen. As a result many people have decided to venture in the art of explainer video production since many businesses both upcoming and existing have great thirst for some of these videos depending on their products. This is because these explainer videos serve to be very economic and effective way of advertising and marketing products and are highly chosen for that purpose.

Poorly made or rather bad explainer videos do not fulfill the intended purpose since they do not catch enough attention hence reduced publicity and thus reduced revenues. This is simply because of the small mistakes made during the process of making the videos. As a result in order for one to produce a spectacular and exceptional explainer video, the following are important and key rules for explainer video production.

1. Research– for better marketing strategies, one has to ensure a resourceful research is done. This helps the chosen video company and gives it ample time in generating and installing important facts on the video for quality results.

2. Script– this is the most important aspect of the video. It should be done by a professional script writer who understands all aspects of storytelling and is capable of crafting a video which is engaging and informative at the same time.

3. Voice over-is also an important aspect of the explainer video which can immensely help in the marketing process. An appropriate, fluent and bold voice should be selected for this task.

4. Duration-explainer videos must be precise and directly hit the point. This is because, the less you say, the more likely people are to remember, therefore, the general rule of thumb for these industries is 150 words per minute.

5. Placement– the placement and positioning of your explainer video is also an important aspect for the publicity win of your video. Try and place your video on the home page rather than the about us page. This helps the video get the visitor’s eyes as soon as the site is loaded.

Hiring a professional company to produce your video also helps in the marketing potentialities of a company however; it should be done carefully by cross examining the company’s previous work and analyzing it to ensure the simple mistakes are not done. Is there any confusion on selecting a professional company to produce your video? Don’t worry we are here to help you.

March 22, 2018August 17, 2018

Things to Know Before Creating an Animated Video

Are you aware that almost 80 percent of people who watch your animated videos are likely to purchase your product being advertised? However, they do not just buy because they have seen the video, but due to how the information is passed and the quality and detailed description of the product which gives one a clear and exact view of how the product is. As a result, before you come up with an animated explainer video for your company or business, there are a number of factors you need to know and consider before creating one so as to ensure you come up with a spectacular and incredible video.

Firstly, before coming up with your animated video, you ought to understand your target audience. This means you need to have a clear understanding of your target audience since they are the key reason for the existence of your business. Furthermore, you have to know their characteristics and personality. By knowing this, one can quickly discern whether the video will be sophisticated in opposition to fun or adventurous against conservative. To add on that, by knowing your audience in detail, their problems will be the bread and butter of your video. Understanding their problem will help you address their points of pain and hence fully gain advantage over them.

Secondly, you ought to have clear understanding of your brand personality. Since many people tend to remember what they do and see more than any other thing, this explains why your animated video needs to be an extension of your brand. As a result, before coming up with an explainer video you must have proper understanding of your product brand and how it suitably satisfies the person you are targeting. This should not just be the company logo and product but the target audience as well and the working mechanism.

Moreover, before creating an animated video, you need to come up with an effective script for it. Despite the one working on the script, you need to realize that you have to work with a minimal amount of words. Therefore, you are supposed to start your script with the four basic stages which include the problem, solution, how it works and the call to action. Most importantly, start by telling a story, this is engaging, powerful and most relatable.

Last but not least, as we have seen above, there are a number of things that one has to know before coming up with an explainer video. For more information about the above topic, click the contact us button and you will get feedback as soon as possible.

March 14, 2018August 17, 2018

Benefits of having an explainer video for your website

Many people out there could be wondering why almost every small scale to large scale business person is creating animated explainer videos for their businesses. However, this explainer animated videos come with some benefits that one enjoys after they have comfortably fitted in the market. The following are some of the benefits that one receives when he/she has explainer videos in their websites.

To begin with, an explainer video is a standalone marketing tool for your business. Once you have an explainer video, you can use it across different kinds of media to spread the awareness of your business. Furthermore, having an explainer video in your website makes it easy for someone to share it out to any social media platform. Additionally, you can use it more than one on any platform and your company will be happy to have its idea shared out in such a manner.

Secondly, the explainer video on your website increases the conversion rates. As a business site, there are many visitors and high traffic to the site but it is of no use if the visitors do not convert into your potential customers. However, with explainer videos on your site, this can be changed. A research by internet retailers show that almost all the visitors who visit a site with an explainer video are likely to buy a product due to the effect of that video.

Moreover, the explainer videos are best for our sites since they enhance search engine optimization. Websites that feature a video stand a big chance to be ranked first on Google’s first page search results. Therefore, having the explainer videos in a website are important compared to the ordinary texts that are available on the website since they enrich web optimization by almost 42% hence improves the websites visibility.

From the above explanations it is important to have an explainer video in your website alongside the other website contextual description of the company’s product and services. For more information on explainer videos and websites don’t hesitate to contact us.

March 7, 2018August 17, 2018

How to create a great Explainer Video on a Budget?

It is well known that in order for one to get a regular explainer video produced, it has to be done by professionals and experienced people in the same industry. This includes a scriptwriter, sound engineer, storyboard artists and many more just to mention but a few. However, this is usually done at different charges depending on the company.

Concurrently, as a business person in order to enhance your marketing strategies, you need explainer videos done professionally for your business but under some budget. Therefore, we bring you a professional platform where you can get outstanding explainer videos done for your business at a friendly cost to suit your budget. Consider the following;

First and foremost, you need to go the custom way. So as to ensure you give a good and professionally experienced company like Prayan Animation delivers your well budgeted work for quality results, you need to go through the company’s portfolio and crosscheck its custom-designed work to get an assurance of quality results. To add on that, you also need to go through the company’s reviews and rating for further gain of confidence and if possible you can organize an online meeting for proper and more in depth knowledge of how we operate.

Secondly, before hiring us to spearhead your project at your stated budget, you can also go through the sample explainer videos that are on our website “…. .com” and select a similar design to your desire in order to clearly have an overview of the possible magnificent end result that will be published for your company or business.

Last but not least, so that the process of making your explainer video can be as swift as possible without any points of taking chances, one has to ensure that before submitting or signing down the contract, a simple well designed explainer video message is forwarded to us for easy and quick understanding of the various professional personnel dealing with the video.

For more information about making your explainer video at your stated budget, do not hesitate on clicking the contact us button. You are assured of instant feedback and outstanding and extraordinary results for your task. We don’t promise but we give.

February 28, 2018August 17, 2018

Everything You Need To Know To Create Killer Explainer Videos

While browsing the internet you’ve possibly come across explainer videos some of which are eye catching and attention seeking. Additionally, you might have heard that explainer videos can boost conversation between billions and millions of people. And this is not far from the truth. However, before jumping into making one for your business or company there is a couple of things that you need to know in order for you to make a killer and sure one for your company.

First and foremost, you have to know that your explainer video has to be digestible and engaging. This means that before rushing into publishing one, you need to stay back and gauge and even make a step of asking what kind of relationship the video will create when the visitor first clicks it. Furthermore, you also need to ask is the video palatable to the client? If yes you are not a mile from doing it, stay calm. Projections are able to stay more engaged for a longer duration.

Secondly, the explainer video should be friendly and work for everyone. Here we have to know that this explainer video offer visual and verbal cues for learning. As a result, it has to be created in such a manner that is appealing to all and for all learning types.

To add on that, explainer videos need to be direct to the message and hit the mark. Since explainer videos are time limiting and word limiting, to avoid making a lengthy video, be precise and shoot direct to the message but it should be done in a way that is appealing and humorous for the target audience. It should have some sense of fun and possibly you can add a little difference to your video by putting something that will make them smile and easily connect them with your product or service more than what a website could do.

Last but not least, a good explainer video should use a professional voice; this means it should be benefitting and not full of irrelevant feature.

As a final point the tone and the music that will be played in the background should be able to set the tone and the pace for the explainer.

In summary, for you to make a killer explainer video, you need not only to style it up with sweet words and graphics but also from the scripting to publishing, and even the hosts are the determinants of your progress. For more information about how to make a killer explainer video click the contact us button and all services shall be to your satisfaction.

Tag: Everything You Need To Know To Create Killer Explainer Videos