Explainer Video Makers

June 18, 2019January 27, 2022

How to Express Business in a Creative way through Explainer Video

Every business has a story to tell regardless of its niche or size. However, it is quite a challenge to get your story to the right people using the correct words. One strategy that you can explore is the explainer video. This is usually a short and simple video that explains a specific product, service, idea, or ethos associated with a brand. These videos are designed to answer customer queries and meet the needs of a target audience. Here are a few tips to express your business in a creative way using explainer videos.

Keep it simple

When it comes to explainer videos, less is always more. You need to make it easier for your viewers and avoid overwhelming them with excess information. You must ensure that your viewers remember your content after the video is over. You should determine the most important takeaway for your audiences and then build a story from this point. You can include memorable illustrations of the takeaway and ensure that it aligns to the climax of the story.

Always adopt the perspective of the consumer

You should always share your story based on the perspective of the consumers instead of the company’s perspective. A good explainer video will enable the audience to discover the product or idea on their own rather than you telling them about its benefits. Always tell your story from a third-party perspective as it will transform your business into a more valuable resource rather than a mere salesperson.

Use a professional voice

Poor audio can ruin your video and make people avoid watching it. When it comes to explainer videos, investing in professional talent is crucial. A professional voice will enhance the quality of your video and guarantee excellent polish and delivery.

Have fun

You should always develop explainer videos that resonate with your target audience. Keep in mind that most consumers love to be entertained regardless of who they are. Therefore, you should add something different to your videos such as a surprise, humor, or something crazy. This will get people to smile and it will help them to connect with your business in a way that your website may never achieve.

When it comes to explainer videos, the possibilities are endless. The story behind the images and words should be told effectively and offer a relatable way that can establish a more meaningful and deeper connection with your audience. When produced and distributed in the right manner, explainer videos can make your business stand out from your competition and will guarantee continuous brand exposure.

In a conclusion easy way to improve your business is through explainer video with the endless possibilities, So what are your waiting for? Keep it simple with consumer point of view.

May 15, 2019January 27, 2022

Explainer Videos: The Master of your Marketing Strategy

The master of your marketing strategyThe master of your marketing strategy

In business, there are a number of marketing techniques and strategies that have been employed by different companies. However, there are other marketing strategies that tend to hold more water in marketing as compared to others. This are non but the explainer videos. The explainer videos can be said to be the master among the many marketing techniques that you may decide to choose. This is because the explainer videos have a number of advantages as compared to the remaining marketing strategies as far as digital marketing is concerned. Consider the following;

Explainer videos can be said to be the master mind of your marketing strategies because they are mobile friendly. Due to the ability of the explainer videos to adapt the mobile format, this makes it more preferable for marketing compared to other marketing strategies. Furthermore, due to the fact that mobile phones are the principal zones of growth for human internet performances. This clearly calls for every marketer to consider videos as there means of marketing.

Additionally, explainer videos are versatile and suitable means of marketing. This clearly means that you can use the video content for almost all the stages of your customers journey regardless of their age or gender. As well these guarantees extraordinary results due to the campaigns that not only target your buyers’ profile but also how informed they are about their challenges and how you are responding towards making them comfortable.

Last but not least, the explainer videos are simple and fast means of communication. As a matter of facts, explainer videos are the most useful means of communicating to people since they bear much information and also have a short duration of time hence grabs and maintains one’s attention to the latter end since the attention span of a human beings has tremendously dropped to around 8.25 seconds. As a result, people need information to digest and communicate in as short time as possible. Explainer videos are also easily sharable from one social platform to another hence easy marketing from one platform to another without involving much.

In a nutshell, the explainer videos are the best master strategy for marketing in the present-day world. If you are in need of an explainer video for your business to enhance and improve your marketing performance, contact us and well get back to you with a quality and extraordinary video that suits your specification. Prayan animation studios.

May 3, 2019

How to use Explainer Videos on your Marketing Journey

In the present-day business as far as marketing is concerned, video marketing has become more and more effective and even to a step that it resonates very well with its audience. As a matter of facts, it is in a fifth row that marketers are recommending video marketing alleging that video marketing is becoming more and more important. Furthermore, a survey on online marketing ascertains that, video content is equally important and therefore brands need to include video in there marketing lest they are left behind. However, this does not just come about, there are some techniques about using this videos that one has to employ to ensure that the return is amazing.

To begin with, the explainer videos as seen are being used by many in YouTube for marketing purposes. They can also be used in websites and landing pages. Additionally, they are also used in recorded webinars as well as in emails and to help in increasing conversion rates. It is also important to mention that explainer videos for marketing can also be used in many different social platforms to perform the same task of marketing.

It should be known that, since the importance of explainer videos is becoming evidently important to those in the marketing field, it is likely that brands will be forced to develop explainer videos to be used in the marketing due to there versatility and ability to be shared from one platform to another. Additionally, with proper plan on means of use of your explainer video, and the fact that the social platforms still have the potential of spreading the explainer videos, the ROI per video will be high due to proper use of your video.

In summary, explainer videos once used well in the social platforms and the web browsers in websites and YouTube or even emails and landing pages, can promise a good return at the end of the day. As a result, it is important for you to secure your business with an explainer video from the Prayan animation studio. Click the contact us button for an outstanding explainer video instantly. The true explainer video makers.

March 26, 2019March 26, 2019

Ideal Duration of an Explainer Video for Encouraging Targeted Audience

Many people or rather businesses are developing explainer videos day and night to market their products. However, they are facing different challenges when it comes to ensuring that the explainer video is engaging and captivating abundantly to grab people’s attention. At the same time, there could be stiff competition out there, and therefore you need enough time to air your message, idea or product description in order to ensure you deliver well. The big question that usually rings in the minds of every product manager is what is the ideal duration for an explainer video in order for the target audience to be encouraged?

Due to the reduced concentration span of man from time to time to some little seconds of time, there is no fixed time needed for an explainer video but the ideal duration should be 45 to 90 seconds. This is because, the human concentration goes hand in hand with the aspects of attention hunt and engagements. The following are some of the information from varying video lengths and number of engagements that may help you viewers from the start;

Primarily, in order that you catch people’s attention, it is important that you develop a catchy and attractive content that completely hooks the attention of a viewer immediately from the start up to the latter end. Generally, when handling people with a short attention span you have to be careful about the duration of your video. Explainer videos with a duration of less than 2 minutes usually have very many viewers. Keeping your video with a duration under 2 minutes keeps your viewers engaged and entertained. Explainer videos with more than 2 minutes usually have low number of engagements hence it is advised that your video should have a short duration so that engages viewers more.

In summary, it should be known that ideally, the standard duration for a tutorial explainer video should be 45 to 90 seconds. Having an explainer video more than 2 minutes is not efficient. A commercial explainer video should go for at most 15 to 59 seconds. On the other hand, crowd funding videos should be averagely 2.5 minutes. Testimonial videos should be 60 to 119 seconds. With the above stated minutes ad duration, it should be easier for you to select your preferred video duration for maximum performance. For more information about the explainer video duration and quality attention grabbing explained videos, contact the Prayan animation studios for more information.

March 16, 2019March 16, 2019

White Board Animation Video to Explain Your Business Ideas

White Board Animation video way to explain your business ideas

In the business world, there are a number of ways in which one can market their products in different platforms. It can be through product description, explainer videos and many more. However, today we are going to narrow down to a way in which many people have not considered. This refers to the use of white board animation video to explain your business ideas.

The white board animation videos are suitable for explaining your business ideas because they have a strong educational power. This type of explainer video is powerful such that it engages the audience in an unconscious way and pre-disposes them to an explanation. This gives the reason why the whiteboard animation is suitable in explaining the complex, technological and state of art materials.

Additionally, the white board animation offer a personal touch of character animation in that, because of the imperial use of animated characters, it offers a more human approach. However, this can only be achieved if well experienced animators do the task. Less experienced animators develop characters that do have moved properly hence the aspect of live motion is eliminated. As a result, marketing result, will be uplifted much just because of the good looking and interesting animation characters.

Consequently, the White Board Animations give the chance of having the story created in your mind or just before your very eyes. This is a very important secret about this category of animation and its also beneficial because, it generates intrigue and anticipation hence it makes the audience remain curious of what is to happen next thus one fully watches the videos.

Last but not least, the above stated are the basic advantages of having a white board animation done to explain your business idea. To enhance your marketing, inquire much about white board animation from the Prayan animation studios by simply contacting us and the best will be prepared for you.

February 27, 2019

Changing the Current Marketing Strategy with Explainer Videos

Due to the advancement of technology, the business industry has also developed and the entire world has become more less as a global village. Many business and companies are looking for efficient marketing techniques to ensure they maximize on their advertisements and marketing of their products. To enhance this, there are some of the strategies that have to be put in place to ensure the current marketing strategies have been changed. Explainer videos are suitable marketing tools in the present day world because of a number of reasons.

Firstly, the explainer videos are suitable marketing tool because due to their method of design, they can be easily shared from one platform to another hence your business or product description will be easily seen by many people hence it becomes easy for one to get back to you.

Additionally, the explainer videos are suitable to enhance the present day marketing techniques, because they have a good conversion power. It is purported that 80% of people who watch the explainer videos usually get back to the advertiser to ask for the product. This is because the explainer videos are short and precise and straight to the point. Hence someone’s attention is quickly and easily trapped by the explainer video and thus one quickly gets a full description of what he wants.

In addition, explainer videos are the only tools that can be used to change the current marketing techniques because, with the explainer videos, one automatically gains trust over something or some business. With the information is found on the explainer videos, one quickly gets convinced and hence makes a step of buying. Furthermore, many people are afraid of conducting online marketing because of fear of fraud, however, with the explainer videos and the information they offer, they provide a sense of trustworthy and surety that the product is real.

The explainer videos are also the best online marketing tools that will change the current marketing techniques simply because, Google loves explainer videos. With explainer videos on your website, Google will tend to rank your website or landing page higher. As a result, in order to improve and free yourself from the marketing technique that makes you struggle, just try an explainer video.

In conclusion, it is clearly seen that the explainer videos are the best marketing tools that can change the current marketing strategy. This is because of their advantages over the present marketing techniques. As a result, to help rule out the current marketing technique, procure an explainer video for your business from us. Get the quality out of your own. Prayan animation studio and explainer video makers.

Tag: Everything You Need To Know To Create Killer Explainer Videos